On the evening of December 6, the apprentice of Internet celebrity "Brother Xiao Yang" "Yellow of Traffic Light" restarted live broadcast. Her account feed shows that the live broadcast started at 19:57 and was banned after just 3 minutes of live broadcast.
Recently, Brother Xiao Yang announced that his apprentice "Yellow of Traffic Light" will return to live broadcast on December 6. Related ** shows that that night, Xiao Huang appeared and said that the first sister was back, bowed and thanked, and was banned in the live broadcast room after getting up.
In this regard, the platform's customer service said that the customer service could not inquire about the specific ban punishment of the "yellow traffic light" account, and the anchor could contact the human customer service for feedback to see the reason for the ban and whether the ban penalty met the requirements for unblocking.
It has been included in the "vulgar goods" case by the China Consumers Association.
On November 22 this year, the China Consumers Association released the 2023 "Double 11" consumer rights protection public opinion analysis report, pointing out that several problems such as vulgar goods, monopoly, and false propaganda are very prominent.
In the report, the controversy caused by the "Yellow of the Traffic Light" brought by Crazy Brother Yang's apprentice as an example, pointing out that the anchor who made his career by judging ugliness is causing more people to be disgusted. The report cites Henan Radio and Television Station Elephant Commentary:
The anchor who made his fortune by judging ugliness is being disgusted by brand fans. Recently, Crazy Brother Yang's apprentice "Yellow of the Traffic Light" has caused controversy because of the goods. When bringing YSL (Yves Saint Laurent Beauty) products, the female anchor had a sloppy image and a hideous expression, and in the live broadcast screenshots, she even squatted on the table with her legs crossed for a while, and her posture was quite **.
In fact, it is not the first time that Brother Yang's team's related behavior has caused controversy, and its vulgar remarks and behaviors have caused discomfort to many people. This kind of anchor who makes a fortune by judging ugliness seems to be causing more people to be disgusted.
"The yellow of the traffic light" once apologized in the comment area, saying, "I'm sorry sisters, I don't know you are so angry, the content in the live broadcast room just wants to make everyone happy and bring a bad impression to everyone, I'm sorry." Everyone consumes rationally and compares prices in many ways, I'm too low, I'm sorry. ”
"The yellow of the traffic light" is Brother Xiao Yang's big **, with the courage to pretend to be ugly, funny, hysterical live broadcast style has risen rapidly, and currently has more than 9 million fans on social platforms. However, in the recent live broadcast, its edge rubbing and illegal actions led to the forced closure of the live broadcast room several times.
What kind of behaviors belong to the category of vulgarity when the anchor brings goods?
Liu Wenjie, a professor at the Institute of Comparative Law at China University of Political Science and Law and a director of the China Network and Information Law Society, pointed out that the so-called "vulgar communication" refers to the publication and dissemination of vulgar content through various media. The Provisions on the Governance of the Online Information Content Ecosystem issued by the Cyberspace Administration of China distinguish information into information that is encouraged to be disseminated, illegal information that is prohibited from being disseminated, and negative information that is resisted and disseminated. The regulations require online information content producers to take measures to prevent and resist the production, reproduction, and publication of undesirable information, including information that "promotes vulgar, vulgar, or kitsch content."
From the classification of information made by the 'regulations', it can be seen that 'vulgar content' is content that deviates from good social morals. "Hyping up scandals, scandals, bad deeds, etc.", "sexually suggestive, sexually provocative, and other information that is easy to make people sexually associated" is actually vulgar content. Liu Wenjie said.
Why is there a flood of vulgar goods in the live broadcast room?According to the analysis of industry insiders, this may be related to the public's psychology of "judging ugliness", and some people seek self-superiority through "judging ugliness" in order to vent their anxiety and release their emotions. Under the pressure of traffic, resources and industry "involution", some anchors "flatter" through vulgar behaviors such as sensationalism, swearing, and meat jokes to win attention. At the same time, due to the influence of the platform algorithm, the "ugly" information is more likely to be recommended to the audience due to its good drainage effect, resulting in the information cocoon effect, and finally forming a vicious closed loop.
Vulgarity as a gimmick.
Cool in the morning and evening. China Youth Daily (ID: zqbcyol Editor: Zhang Xiaosong) Comprehensive: Red Heart News, China Consumers Association**, Rule of Law**, News Morning Post, etc.
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