On December 12th, the 11th China (Kaihua) Gendiao Art and Culture Festival and the "Drunken Root Cup" China Gendiao On-site Creation Contest was officially launched in Gengong Foguo Cultural Tourism Zone, Kaihua County, Quzhou City, Zhejiang Province. With the theme of "Cultural and Tourism Integration as the Media, Common Prosperity Source Striving for the First", this year's event not only attracted the heads of industry associations, experts and scholars, and international friends from all over the country to witness the new stories and achievements of the local "Root-based Media".
At the launching ceremony, the organizer specially planned and launched the commemorative ceremony of "Ten Years of Gengong and Gathering Sand into a Tower", and organized 8 representatives of "Gengong people" who had and are devoting themselves to the creation and development of the scenic spot to relay the model of Zuigen Pagoda to pour sand to express their gratitude for the sweat and dedication of the "Gengong people" in the past ten years, as well as the expectation for the next ten years. This link not only reviewed the ten-year development process of culture, but also showed the expectations and plans of culture and tourism for the integration of culture and tourism in the next ten years.
In addition, for the first time, the organizers have hired five international travel experts from the "Belt and Road" countries as the "Belt and Road International Travel Recommendation Officers" of Nenomiya Buddha Country, who will record the beautiful scenery and unique culture here with their cameras to show the charm of Nenomiya Buddha Country to the world. At the same time, it also issued a new policy of "one-time ticket purchase, free for life" for cultural tourism to benefit the people in order to stimulate tourists' willingness to consume and make efforts to develop the tourism market.
As a representative sub-activity of many activities, the "Drunken Root Cup" China Root Carving On-site Creation Competition ushered in 40 contestants from more than 10 provinces across the country this year. During the 4-day competition, they promoted learning, training, evaluation and construction through competition, which will not only further enrich the root carving works in the collection of Gengong Buddhism, but also promote the exchange and innovation of root carving art, the growth Xi of industry talents, and the development and upgrading of the root art industry.
In the dialogue session of the high-quality development salon of "Root You Shine", senior tourism experts from all over the country focused on the concept of "sharing scenery and guests" to give the pulse of the root palace Buddha country. Gao Shunli, a special researcher at the Tourism Research Center of the Chinese Academy of Social Sciences, suggested that the Gengong Buddha Kingdom can vigorously develop research and tourism by adding a number of new museums such as the Gendiao Equipment Pavilion, the Gendiao Skills Pavilion, and the World Gendiao Works Museum, so that "the craftsmen of the great country turn decay into magical artistic charm" can be perceived by more people. Ren Ming, Secretary-General of Zhejiang Tourist Attractions Association, also said that the association will integrate the resources of upstream and downstream enterprises in the cultural tourism industry, and empower the high-quality development of Gengong Buddha Country in terms of cultural support, industrial linkage, and operation improvement.
It is understood that since the beginning of this year, Kaihua has taken the initiative to strengthen the sense of competition and crisis, boldly break through the constraints of the cultural tourism system, and explore and promote the development center of the Gengong Buddha Cultural Tourism Zone and the Kaihua County Bureau of Culture, Radio, Television, Tourism and Sports to jointly build a large cultural tourism management system, so as to ensure that the "locomotive" of the county's cultural and tourism development runs more smoothly and fasterAt the same time, it focuses on the common problems in the operation of high-level scenic spots, and takes new steps in the revitalization of cultural and tourism stock resources by optimizing the business environment and enhancing the gravitational force of policies. In addition, Kaihua also actively explores the "National Stage, Qinjiang Big Star" literary and artistic beauty activities, so that poetry and distant places can realize elegant and vulgar appreciation, and open up a new opening for the deep integration of cultural tourism in the county.
Statistics show that from January to September this year, Kaihua received 365 tourists20,000 person-times, a year-on-year increase of 3251%；Tourism income 295.9 billion yuan, a year-on-year increase of 149%。This achievement is inseparable from the strong support of the local people and the enthusiastic participation of the majority of tourists. In order to further cohesion and development synergy, Kaihua signed a framework agreement on cultural and tourism cooperation in the 365 Co-prosperity Cooperation Zone with the cultural and tourism departments of Changshan, Xiuning, Wuyuan, Dexing and Yushan at the launching ceremony, so as to promote the integrated and linkage development of regional culture and tourism, and achieve complementary advantages and mutual benefit and win-win results.
The successful holding of this event not only promoted the high-quality development of the cultural tourism industry in Kaihua, but also provided experience and inspiration for the integration of culture and tourism across the country. As the Ministry of Culture and Tourism insists on making efforts from both ends of supply and demand, it is an important trend for future development to achieve in-depth integration and development of culture and tourism in a wider range, deeper and higher level. (Zheng Linghong).