At present, the wave of artificial intelligence is sweeping the world. Since OpenAI officially announced the multimodal large model GPT-4 at the beginning of this year, the AI large model has become a "must fight" for enterprises and institutions.
Metaverse New Sound Apple's upcoming mixed reality (MR) headset - Vision Pro, has attracted widespread attention from the industry and consumers since its inception. At present, the product has entered the mass production stage, and Bloomberg's Mark Gurman revealed that it will be launched in the United States from the end of January to the beginning of February 2024, with an initial production target of 500,000 units, showing Apple's optimistic expectations for market demand. 
The Vision Pro is equipped with advanced Micro OLED technology, with a resolution of up to 23 million pixels per eye, surpassing the 4K standard, and is equipped with a wide color gamut and HDR function, bringing users an unprecedented visual experience. In the domestic market, the layout of the first chain is accelerating, and domestic leading companies such as Lingyi Intelligent Manufacturing and Luxshare Precision play an important role in key components such as display screens. Apple has also put a lot of effort into user experience and device protection, with a newly disclosed design patent showing a protective case accessory designed specifically for the Vision Pro, which uses a soft and textured fabric to enhance comfort and effectively prevent damage to the display, while making it easy to remove and replace. It's uncertain whether the fabric cover will be sold with the Vision Pro, but if it doesn't, it could cost more than 100 euros. 
In terms of battery, Apple has designed and patented a removable battery system for the Vision Pro, which can support the device for two hours of continuous use and connect to the device via a proprietary connection method. Users have the flexibility to replace batteries as needed to extend their use time and get rid of dependence on a single battery life. This not only improves the practicability of the equipment, but also creates more possibilities for the expansion of future application scenarios. 
According to reports, Apple is working on the second-generation Vision Pro, which is expected to upgrade the internal display with Oledos (OLED on Silicon) panel technology in 2027. This silicon-based OLED panel combines a CMOS process to achieve extremely high resolution in a small form factor, while offering a large field of view, high brightness, high contrast, and energy saving, making it an ideal panel choice for XR devices. At present, companies such as LG Display, Samsung Display in South Korea and SeeYA Technology in China are actively developing OleDos technology. Despite the obvious advantages of Oledos technology, the second-generation Vision Pro with Oledos panels will not be available anytime soon. According to The Elec, the product may not be available until 2027. Until then, Apple will continue to use WoLED panels in its newer products, such as the rumored lower-spec, more affordable variant of the Vision Pro. In addition, Apple is developing a dedicated operating system for Vision Pro and its successors, VisionOS, which is expected to be released in 2024 along with other major device operating systems. With VisionOS, developers can optimize existing applications for Vision Pro or create entirely new 3D applications, signaling that Apple is building a complete XR ecosystem. 
In the coming years, with the launch of Vision Pro and the continued development of its iterative products, Apple will actively expand into the field of mixed reality. Although the current price of the Vision Pro is higher, with technological advancements, lower production costs, and expanding market demand, Apple is likely to launch a more accessible version in the future to appeal to a wider consumer base. With a strong ecosystem and brand presence, Vision Pro has the potential to become a core product that will unlock the next generation of personal technology revolution. 
However, Apple's exploration and development in the MR field will also face a series of challenges and opportunities. While Vision Pro has the potential to lead industry change due to its leading technology, innovative interactions, and deep integration with Apple's ecosystem, the high cost of ownership and uncertainty about the market's acceptance of new hardware may adversely affect its initial sales. In the context of the slowdown in the global smartphone market and the weakening demand for iPhone, Apple needs to find a new growth point, and whether Vision Pro can successfully replace some consumers' dependence on traditional products will be one of the key factors determining whether Apple's market value can maintain stable growth. In terms of technology research and development, Apple needs to solve the challenges faced by the next generation of Vision Pro, such as controlling the cost of mass production of Oledos panels, improving battery life, and ensuring that the overall user experience meets or even exceeds market expectations. In addition, in order to maintain its long-term competitive advantage, Apple needs to strengthen its content and service ecosystem to attract and retain more developers and users. Changes in the policy environment in the global market could also pose potential challenges for Apple. In some key markets, stricter regulatory measures or increased competition could impact sales of products, including Vision Pro, which could indirectly hinder the pace of market capitalization growth. Despite this, Apple's strong cash reserves and solid service business provide a strong guarantee for its market value growth. By buyback**, optimizing its capital structure, and seeking more revenue in the services sector, Apple is able to somewhat balance the gap between its market capitalization and its profitability. But to achieve its $4 trillion market capitalization goal, Apple must make a breakthrough in hardware sales while driving strong growth in its services and other emerging businesses to validate the success of its diversification strategy. 
In the process of moving towards a market capitalization of $4 trillion, Apple faces complex challenges from many aspects, such as market acceptance, technological innovation, chain management, market competition, and international policy environment. Only by successfully addressing these challenges will Apple be able to consolidate its leading position in the competitive landscape of global tech giants and achieve a sustained rise in market capitalization.