First of all, we need to know that SEO and SEM are not only applicable to cross-border e-commerce, but also to brand marketing. But what is the difference between them?Which one is cost-effective?In this article, I will talk to you about the difference between SEO and SEM and how we should choose.
1. Concept
SEO is mainly search engine optimization, which is aimed at keyword ranking to improve the ranking of a keyword in the search engine.
SEM mainly refers to search engine marketing, which is the need to let users know you in the first road by paying, not only the optimization of the brand on the search side, but also the strategy to improve the first degree.
2. Promotion strategy
SEO is mainly to use the natural ranking and content level to improve the ranking, and the need for ** is relatively low.
SEM is mainly through the means of payment to make the corresponding content weight higher and superimpose buffs.
3. Advantages and characteristics
seo：1. Save money, basically all for free.
2. Long cycleSEO marketing takes a long time to accumulate, generally taking 6 months to a year.
3. The effect is stableWhen the ranking of the page goes up, the traffic will also be stable**.
sem：1. Strong pertinenceYou can choose the region and time period, which is very targeted. It is suitable for marketing promotion that needs to be promoted urgently.
2. The cycle is short, quick effect, fast feedback.
Cons: Burn money!
4. Scope of application
SEO is mainly about content optimization in search streams, and SEM encompasses both SEO and paid marketing strategies.
SEM is mainly in the content optimization of the search stream, and the operation in Xiaohongshu is also extensive, but most companies pay more attention to SEO.
So, how do we choose?
In fact, SEO and SEM are complementary to each other, there is no clear distinction between high and low, we can choose according to our own needs according to their respective advantages and disadvantages, SEO focuses on the guidance and introduction of content. The focus is on increasing the visitor's trust in **. SEM paid advertising focuses on traffic and transactions, and there is not much content to create visitors' trust in **.
Personally, I think it is best to combine SEO and SEM, which not only avoids losing market opportunities due to passive waiting in the short term, but also saves better return on investment and advertising costs in the long run.