"It's a Chinese culture, and as Chinese, we should stick to what's in the bottom line, even if it may be wrong, but we still insist on doing it." This is Wang Chuanfu's explanation of the "Chinese button" of BYD models.
Cars are foreign products for Chinese, in China's *** just starting stage, overseas imported technology and products and even culture are the general trend of the market, as small as the text on the interior buttons, if the English letter is particularly "authentic". But the moment BYD stepped into the automotive circle in 2003, it was an "outlier" in the eyes of everyone, because the interior was full of "Chinese buttons". At that time, for a newcomer in the car circle like BYD, such a small "willfulness" was likely to evolve into a tragedy. Today, BYD has become the world's No. 1 new energy vehicle company by relying on "Chinese button" products1。
"Cultural self-confidence" is the original intention of BYD's car manufacturing, and it is also the most deep-rooted thing in the core of its brand, and even a kind of "stubbornness". The dynasty series is the best proof, the Han, Tang, Song, Qin, Yuan, with the Chinese dynasty to name the product, so that each car is the carrier of Chinese culture, the male style of science and technology, in the precipitation of time and appear "tactful and romantic".
After BYD gained a firm foothold in the car industry, it became more relaxed on the road of excavating and disseminating Chinese culture, and its aesthetic standards were also improved by leaps and bounds. In 2018, Song Max made his debut with the "Dragon Face" design, and the Chinese dragon element became the new "soul" of the BYD Dynasty series design, and it is the soul of China. In April 2022, the color scheme of "Thousand Mountains and Cui" drawn from the poems of the ancient Chinese people is indeed "Han for the view". The U8, which leads China's million-level luxury independent camp, has imprinted China's Oracle "electricity" in the history of the world's luxury cars. "Yun Yuan" is a realistic projection of the beautiful imagination of travel in ancient Chinese mythology and the use of advanced technology.
The larger the enterprise, the heavier the responsibility. This is Wang Chuanfu's current view on corporate social responsibility. BYD has also transformed from a disseminator of "cultural self-confidence" to a guardian of Chinese culture. Recently, BYD launched the BYD National Treasure Guardian Program, hoping to arouse the public's awareness of the protection of cultural relics through its own achievable influence, and let the public discover the Chinese wisdom and Chinese spirit hidden behind the aesthetics and skills of the national treasures.
First of all, BYD has reached a cooperation with the column as the cultural promotion officer of CCTV's "China National Treasure Conference", and will help promote the culture of national treasures, through a series of extended content, so that the public can see the Chinese skills, Chinese aesthetics, Chinese philosophy, and historical answers and truths hidden behind the national treasures.
In addition, BYD will join hands with the "National Cultural Relics Crime Information Center" to help promote the "National Cultural Relics Crime Clue Reporting Platform" with its own reachable influence, so that more people can understand the relevant entrances to cultural relics protection, pay attention to lost cultural relics, and popularize cultural relics protection knowledge.
In addition, BYD plans to invite the public to enter the museum in five cities including Beijing, Xi'an, and Zhengzhou, and appreciate the beauty of national treasures through explanations by industry experts and on-site visits, get close to the stories behind national treasures, experience cultural relics restoration, and understand how to protect cultural relics and national treasures.
It's not just about what it says, it's about how it does it. This is the most appropriate way to evaluate a company at the moment. From the moment it began to build cars, BYD has engraved Chinese culture into its DNA, which may have been just the most simple national emotion, but along the way it has become a disseminator of Chinese culture, and now it has become a guardian of Chinese culture. What BYD has done is more worthy of respect and affirmation than what it said.