Can the smart large screen go further?Can the mobile phone experience really pan the large screen?I think whether it is for the development and application of smart screens or the expansion of mobile phone use scenarios,This is a two-way process。 After all, what users need is the control of the mobile phone and the experience of the large screen, so how can the two really become one?Huawei smart screen V5 series is equipped with absolute pointing interaction technology Lingxi pointing remote control,Maybe it brings a new answer to the industry。
From smart screens to giant screen phones
The data shows that the TV boot rate has continued to decline, from 70% in 2016 to less than 30% in 2022. And this situation still occurs in the context of the large-scale popularization of smart TVs,So this situation occurs,Obviously, there are still some problems in this field。
According to the results of the "Smart TV Interactive Consumer Survey" of the Prospective Industry Research Institute, the absolute reason for the low open rate of smart TV is that users use projectors, mobile phones, computers and pads to replace TV functions, which also shows that the demand still exists, but it has been replaced by other means. In addition to the reason for the charge, the complexity of the operation is also an important reason.
Therefore, to change the problem of TV start-up rate, a very important change direction is actually to snatch back the replaced scene. And in many cases, the core reason why these scenes are replaced is also very simple,That is, it is too inconvenient to operate,Sometimes it's because it's inconvenient to move,Sometimes it's because TV can't provide mobile phones、Smooth operation of tablets,Sometimes it's because there is no mobile app,These limitations make consumers give up the better audio and video experience of the large screen,Choose more convenient and fast mobile products to use。
In response to this phenomenon,Huawei smart screen has launched its own solution,Turn the smart large screen into"Giant screen mobile phone",Let consumers use TV like a mobile phone。
12month26day,Huawei released Huawei smart screenV5Series new products,On this product,Equipped with absolute pointing interaction technology, the Lingxi pointing remote control,Shift the operation habits of the mobile phone to the large screen。 Through UWB technology, users can use the remote control to remotely swipe on the screen, tap, drag, circle selection, jump selection and other operation methods, pointing where to point, one finger to control, the operation is almost exactly the same as the mobile phone, and a major breakthrough has been achieved at the control level.
This is not only a technological breakthrough, but also a breakthrough in experience, after all, there have been some similar attempts before, but there is no way to achieve a similar operating experience with mobile phones in terms of accuracy and sensitivity.
Through unremitting technical research, Huawei has developed industry-first technologies such as ultra-miniaturization of UWB antennas, multi-antenna mutual positioning technology, IMU-UWB fusion positioning technology, and HarmonyOS distributed soft bus device mutual assistance technology, finally breaking this deadlock.
Let the smart screen integrate into the mobile ecology
Since the advent of smartphones, it has been more than a decade since the dawn of smart products that interact with each other from buttons to touches. As a product of the previous era,TV is a product that has indeed undergone continuous iteration and innovation in content and function,But in terms of interaction,Limited to technology and products,There has not been much innovation。 Even if voice operation is integrated and a more intelligent remote control is made, the interaction mode in essence has not changed.
To achieve this kind of innovative interaction, pointing at the screen is obviously not appropriate, but the innovation of remote control faces technical limitations. The ultra-high-precision indoor positioning capability of UWB short-range communication technology makes it have an innovative technical foundation, but the interference caused by the complex indoor environment greatly reduces the real experience of this technology.
Huawei first implemented the ultra-miniaturization technology of UWB antennas, so that UWB can be applied to remote controllers. Then, through multi-antenna mutual positioning technology and IMUUUWB fusion positioning technology, indoor interference was overcome,Finally, the technical barriers were fundamentally solved,A super remote control with new interaction capabilities was created,Let Huawei smart screen V5 The application scenarios of the series take on a new look。 With the super desktop of the HarmonyOS ecosystem, mobile apps can be used on the smart screen, which also solves the problem of content and applications. A brand new giant screen mobile phone was born.
at the same time,Huawei also designed a unique SmartBar intelligent sensing center for Huawei smart screen V5 series,Integrates Huawei's exclusive Lingxi spatial positioning module,Two-way interaction with the Lingxi air touch remote control,Solve the problem of accurate positioning。 At the same time, this intelligent sensing center also integratesAIIntercamera、Microphone、Ambient light and many other smart perception modules,It has become the brain and eye of the smart screen,Not only can it perceive children's sitting posture、Somatosensory games and other actions,It can also help users complete smooth calls、AIThe exercise of fitness and other unique smart functions,Let the smart screen not only surpass TV,It also brings a new and different experience。
So,The use scenario of TV has become like this,Users who have purchased Huawei smart screenV5,As soon as you go home,The mobile phone can be connected to the smart screen,Whether it is entertainment or want to listen to songs and listen to radio,It can be presented through the audio and video system of the smart screen,The frequency of use of the entire smart screen has increased。
In the past, playing small games on mobile phones, brushing short**, now it can be completely realized on the smart screen, and**, it is as convenient to comment as it is on the mobile phone. TV is no longer an independent individual, but has become an extension of mobile phones and tablets, and the applications that we use frequently on mobile phones and tablets can even get a better experience on TV. The screen is larger, the speaker is more shocking, and the operation is as easy to use as a mobile phone, so the experience of such a large screen must be doubly refreshing.
Therefore,This Huawei smart screenV5 series of experience improvement,It is by no means a simple functional breakthrough,It is the experience reshaping under the addition of many black technologies,On the surface, it seems to be just an interactive upgrade,From the kernel,It is a system engineering combining software and hardware,Its ultimate purpose is to realize the experience of mobile smart products on TV,Let users add the large screen to their own smart life,So that the smart large screen product glows with new value,It is no longer a living room furnishing that occupies an area。
Smart large screen opens a new future
If the previous smart screen is still closer to a TV,Then Huawei smart screenV5 series has obviously entered a new stage,It not only began to realize the general operation of the mobile terminal in terms of control,In the construction of the entire ecosystem,It also plays a very key role。 In the past, we may only use mobile phones when we build smart scenes at home、Tablet and PC,So now,Smart screen can obviously become a very important part of it,This is a small step for smart screen,But it is a big step for the TV industry to move towards interactive intelligent development。
In fact,People will always pursue a larger screen and a better experience,The decline of TV products is essentially because the development of this type of product itself has not kept up with the development of technology and the times,Its experience in the tide of intelligence has fallen behind,In the integration of various smart ecosystems,I have not found my own position。 This is not only the hardware capability that can't keep up, but also the software ecology can't keep up, especially in the collaboration with smart devices such as mobile phones and tablets and the latency of collaboration, which is almost a barrier that traditional enterprises can't break through.
Huawei's biggest advantage lies in its combination of software and hardware and strong wireless communication capabilities, which can not only solve the problem of low-latency wireless connectivity of various devices, but also solve the content problem of the intelligent ecosystem. Huawei continues to innovate and upgrade in the field of smart screens,I believe that the most important reason is that Huawei believes that TV is still the center of entertainment in the living room,Large screen is still the first choice for family scenes,If you can keep up with the development of the times in technology and experience,This kind of product will still bring users a better entertainment experience,It will also make the entire intelligent ecological interaction have a better landing platform。
With the launch of Huawei's new products from generation to generation,We can finally find that smart screens are still different from smart TVs after all。 He is not only a platform for first-class content,It is also a wisdom center for the implementation of Hongmeng ecological experience,No matter what kind of leisure and entertainment,You can amplify the experience through Huawei smart screen。
Before,Huawei used the idea of mobile phones to make PCs,It has been a huge success,Now Huawei is also using the idea of mobile phones to make smart screens,There has also been a huge breakthrough。 Saving TV is not to make a better TV, but to let TV play its own advantages and integrate into a larger application platform. At present, it seems that Huawei's road is on the right track, and the future of smart large screens is undergoing great changes.