"You can have no money in your pocket, but you can't have no hair on the top of your head."
In recent years, hair loss, hair planting, and hair care have gradually become hot topics on various online platforms, and modern people's "hair volume troubles" have given birth to a huge "overhead economy".
At the same time, driven by the younger trend of "hair volume problem", the rapid growth rate of the market is abnormal, which makes the maintenance and hair care categories such as "Wushen Yufa Bao" in online platforms such as Jingdong and Tmall rise rapidly.
"Every time I go back on a blind date, I think I came for my child".Mr. Li, who is only 26 years old, complained with a head of hair that did not belong to this age.
According to data from the National Health Commission, as of 2023,The number of people who are troubled by the "hair volume problem" in China has exceeded 2500 million people, and it is growing at a rate of 15% every year.
Among them, the group of male hair loss is twice as high as that of women, andMore than 60% of the population has the problem of hair loss around the age of 25。On the other hand, it is the hot and abnormal overhead maintenance track.
Taking the above-mentioned "Wushen Yufa Bao" as an example, in just a few months after it was launched on online platforms such as JD.com and Tmall, the cumulative number of people reached has exceeded 100,000, and even set a seven-digit daily sales record many times during the past Double 11 and Double 12 hot promotion periods.
And from the perspective of background user portraits, more than 80% of its users come from the post-90s young group, which can also be seenThe popularity of the market is due to the emergence of the problem of declining hair volume, which has caused young people to be psychologically troubled
According to statistics, in recent years, with the gradual rejuvenation of the "hair volume problem".In 2021, the scale of the domestic "hair care" service market will reach about 80 billion. And with the increasingly popular concept of hair health, industry insiders pointed out that domestic hair top "black" technologies such as black ginseng Yufa Bao have greater imagination.
Of course, if you want to gain a foothold in the "hair volume" market where the post-90s young group is the main consumer force, in addition to the development of the market itself, the hard power of the product itself is also very important.
For example, the above-mentioned "Wu Shen Yufa Bao", although it has only been online for a few months, there are as many as tens of thousands of positive feedback on Jingdong and Tmall platforms alone, most of which are many"Hair roots are strong", "Drop is reduced", "New hair is visible".high-frequency words appear.
There was a time when an order of more than a dozen pieces commented:"Unlike traditional hair products, which are mostly chemical-based, there are as many as 11 kinds of natural targeted extracts added to black ginseng hair growth, which alone is more reassuring. ”
According to《frost & sullivan》Industry analysis**, with the development of the younger trend of hair volume problems and the rise of consumers' awareness of scientific hair care, in the next 10 years, the scale of China's head care and health market will beWith an annual growth rate of 260%**, expected in 2023,The overall scale will exceed 138 billion.
At the same time,"Hair Health Consumption of Urban Population***The analysis points out that in addition to the development of a younger trend, the overhead health care demand group in China is also developing towards a double-high population with high income and high education. Among them,1.Families with an average monthly income of 50,000 yuan and above account for nearly 70%, and people with a bachelor's degree or above account for nearly 90%.
In this regard, the person in charge of the online channel of Hong Kong's well-known natural health "Wright Fitness" said: "In addition to its existing "black ginseng hair cultivation" treasure category, the next step will continue to deepen the maintenance demand marketTo provide consumers with a more comprehensive and
Excellent service. ”
Some industry insiders pointed out that compared with other health demand markets, there are nearly 300 million people who are troubled by hair problems in the overhead maintenance category, and the market development potential is huge, but because the market is so huge, there will be a "mixed fish" chaos at this stage.
However, it is believed that with the addition of more and more high-quality categories such as "black cucumber hair growth", the entry of relevant regulatory departments will be brought inIn the future, the domestic hair roof maintenance market will enter a more stable stage.
For many businesses who want to join the track and get a piece of the pie, the foundation of advantageous development lies in compliance, standardization, and product qualification, and at the same time, they must continue to devote themselves to the upgrading of consumers' high-quality service experience.
To sum up, young people in the "era of appearance", in the face of the crisis of "hair volume reduction", in order to save the hairline, spare no effort, will find solutions through various ways, in addition to daily hair volume targeted maintenance products, to drugs**, professional maintenance care, and even hair transplant medical services.
All kinds of signs have shown that the "overhead economy" has opened an important pole of the current consumption wave in the new era!