50 yuan a pound of baby noodles, two or three hundred yuan of baby bath tub, three or four hundred yuan a set of baby tableware ......As long as the product is labeled as "special for babies", ** will multiply rapidly, and the topic of "sky-high maternal and infant consumption harvesting cheap parents" once rushed to the hot search. On December 27, the Jiangsu Provincial Consumer Protection Commission issued a document on the topic of maternal and infant consumption, calling for the positioning of infant products to return to the essence of use, and strengthening the rectification of non-standard behaviors such as false propaganda by merchants.
The surging news noticed that at present, as high standards and high-quality maternal and infant products have gradually become the "rigid needs" of the younger generation of parents to raise babies, some maternal and infant products have unreasonably climbed the price of products through hype concepts and false publicity, which have been criticized by consumers and have been reported from time to time.
According to Xinhua News Agency on December 21, an infant hair dryer claims to have the function of "blowing hair and fart", and even "can help babies improve symptoms such as eczema and prickly heat", which is expensive. However, after the user's actual test, it was found that there was no obvious difference between the product and the ordinary hair dryer.
Jiangsu Provincial Consumer Protection Committee believes that "high quality" is not the same as "** grid", * maternal and child products must show more "gold content", not just rely on fancy appearance and exaggerated publicity, when the product pays too much attention to gimmicks and ignores the substance, sooner or later will lose the trust and loyalty of the market.
The Provincial Consumer Protection Committee called on operators to be honest and return the positioning of maternal and infant products to practical essence. It is necessary to provide true and accurate product information, strengthen market consumption and supply, pay attention to product research and development and quality control, and ensure that product design, quality, materials and other links meet the standard requirements, so that consumers can buy with peace of mind, peace of mind and comfort. Relevant ** departments should also rectify the false propaganda of businesses and standardize the market order from the source. For consumers, they should remain rational and do not blindly believe in packaging names such as "special for infants and young children" to avoid falling into consumer traps.