Recently, "buying jewelry at the University of Geosciences" has set off a craze among young people. From the small shops and museums of China University of Geosciences (Wuhan) to the jewelry building outside the school gate, you can see people who come to buy jewelry. The poster news reporter found that the "jewelry fever" has also changed the lives of a group of local students.
A jewellery shop on the campus of the University.
At present, the most popular Dida jewelry store on platforms such as Xiaohongshu and WeChat*** is no different from the store named "Jade Jingling" on campus. The store is close to the third student canteen, the store is only a dozen square meters, there are multiple glass counters in one store, and the passage between the counters is only one person wide. The most striking countertops are stacked with piles of colorful bracelets, plates of colored gemstone rings, and columns of jingle bracelets. In the counter, there are mine labels, colored gemstones, and jade pendants.
The shop opens at 2 p.m. every day, and customers often come to pick up their doors as soon as they open. Here colored gemstone bracelets, rings as low as 100 yuan, you can try on at will. Nearly 2,000 yuan a carat of colored gemstone loose stones can also be taken out by the clerk to choose.
Due to the need to make an appointment to enter the university, some customers who want to buy jewelry from Yujingling cannot come to the store in person, and the "** jewelry" business was also born among local college students. The poster news reporter learned that students generally charge tens of yuan to hundreds of yuan, and some students earn more than 10,000 yuan a month with the best jewelry on campus.
In addition, the popularity of Yujingling this year also made the students see that the public's demand for jewelry is not low. In September this year, Xiaohua, a sophomore student at the University, and other students also seized on the "Gem Jewelry Fever" and opened the "Mushan Beadwork Studio", which also provided free studio space for the students.
Colored gemstones sold by student studios.
At present, the studio has opened a Xiaohongshu account, which sells colored gemstone jewelry and undertakes jewelry design and inlay. Four days a week, the studio broadcasts live science and sells colored gemstone jewelry.
Jewelry is more expensive, and it costs tens of thousands of yuan to purchase a plate of colored gem rings, and the seller will not ship the goods in small batches, which brings a lot of pressure to the students in the studio. In order to find a suitable source of goods, the students of the studio have traveled to Guangdong, Shandong, Jiangsu, Hong Kong and other places, and the studio purchased 20,000 yuan of jewelry and started selling it during the first live broadcast.
Studio students display jewelry.
Customers in their thirties and forties generally prefer vintage jewelry, while younger customers prefer minimalist pieces, such as a blue topaz ring that costs more than 100 yuan. We had a maximum of more than 5,000 followers** in a live broadcast, and another live broadcast lasted more than two hours at night, with sales reaching more than 3,000 yuan. Xiao Li, a member of the studio and a junior student at the University of Earth, introduced.
In Xiao Li's view, the "jewelry fever" has both good and bad. On the one hand, it will make more people understand and fall in love with jewelry;On the other hand, he is also worried that there will be people selling low-quality jewelry under the banner of the school, which will have a negative impact on the school.
I hope that our studio's innovation and entrepreneurship attempts can drive more people and bring jobs to more people in the future. Xiao Li said.