The source of the Long March starts a new journey, and the 2023 China Fashion Forum High-tech Innovation Conference will revisit the way to come and start again.
The report of the 20th National Congress of the Communist Party of China pointed out that to build a modern industrial system, we must insist on focusing on the real economy in developing the economy. This requires us to strive to develop "high-tech" industries, which is not only conducive to the upgrading of industrial structure and the upgrading of production factors, but also conducive to promoting consumption upgrading and enterprise value chain climbing. In the new development period of the garment industry, if enterprises want to build a world-class brand, they must build the internal ability and external strength to achieve "high-precision", so as to achieve the goal of becoming a fashion power and climb the highest peak of the world's fashion industry.
On December 23, 2023, the 2023 China Garment Forum High-tech Innovation Conference, hosted by the China Garment Association, Jiangxi Provincial Department of Commerce, and the people of Ganzhou City, and hosted by the Ganzhou Municipal Bureau of Commerce, Ganzhou Investment Promotion Center, Yudu County People**, and Beijing Shengshi Carnival International Cultural Development, set off a "brainstorming" in Jiangxi Yudu FDC Fashion Industry Complex. This year's innovation conference focuses on the theme of "linking new kinetic energy and intelligent manufacturing new advantages", linking the innovation resources and intelligent manufacturing pioneers of the national garment industry, bringing together the insights of cross-field thinkers and the experience of outstanding practitioners in the industry, bringing authoritative garment industry trend sharing and helping garment enterprises fully explore new tracks, conquer new fields, release new kinetic energy, and shape new advantages under diversified market competition.
Chen Dapeng, Vice President of China National Textile and Apparel Council, President of China Garment Association and Chairman of China Garment Forum, Wang Jun, Executive Chairman of China Garment Forum, Li Xin, Deputy Secretary-General of China Garment Association, Dou Liangtan, Member of the Standing Committee of the Ganzhou Municipal Committee of the Communist Party of China, Deputy Mayor and Chief of the Municipal Textile and Garment Industry Chain Dou Liangtan, Zou Zhiyu, Vice Mayor of Ganzhou City, Huang Hui, Secretary of the Party Group and Director of the Ganzhou Municipal Market Supervision and Administration Bureau, Deputy Head of the Municipal Textile and Garment Industry Chain and Director of the Office, Huang Fa, Secretary of the Yudu County Party Committee of the Communist Party of China, Deputy Secretary of the Yudu County Party Committee of the Communist Party of China, Li Songbai, the county magistrate, the leaders of the relevant units of Gushi County and Ganzhou City in Henan Province, the relevant leaders of Yudu County, Ningdu County, Shicheng County, Ruijin City and Xingguo County, as well as corporate guests and representatives attended the innovation conference.
At the beginning of the opening of the innovation conference, the national cotton and linen brand Inman brought the 2023 Inman Show of "Chasing Light and Paying Tribute to Chinese Cotton" to the guests. Models wearing the brand's products using Xinjiang cotton, walking through the catwalk of "the snow-capped mountains in the distance, the white waves rolling in front of you", through the comfortable fabrics and elaborate design of Inman products, the fashion vitality of Chinese cotton blooms, which is not only Inman's insistence on product quality, but also its determination and embodiment to strengthen the national brand.
Industrial highland, fashion capital.
As the starting point of the Red Army's Long March, in recent years, Yudu has adhered to the leadership of party building, integration and mutual promotion, highlighted the "four major brands" of Long March culture, fashion capital, selenium-rich industry and sports integration, and strived to build a prosperous, strong, beautiful, safe and happy Yudu. Huang Fa, secretary of the Yudu County Party Committee of the Communist Party of China, pointed out in his speech that Yudu insists on taking textile and garment as the first industry, and implements the "five major measures" of planning and leading, building a strong platform, recruiting big and strong, cultivating leaders, and strengthening the chain. At present, there are more than 3,800 textile and garment enterprises in Yudu County, and more than 300 well-known brands at home and abroad have been introduced into Yudu, and it is expected that this year's clothing exports will reach 2 billion yuan, an increase of 1378%, to achieve a contrarian rise, the output value of the whole industry is expected to exceed 85 billion yuan, the brand of the fashion capital will be louder, and become a new landmark in the national textile and garment industry.
At the same time, he said that this conference is a grand event of the industry, a fashion festival and a feast of wisdom, which will surely promote the deep integration of scientific and technological innovation and industrial development, further cultivate new kinetic energy, shape new advantages, and create a new situation for the development of the industry. Yudu will take this opportunity to further promote the intelligent, green and integrated development of the textile and garment industry, accelerate the construction of a national garment high-quality manufacturing demonstration zone, and build a world-class textile and garment industry cluster pilot area.
Ganzhou City is located in the south of Jiangxi Province, commonly known as "Gannan", its urban characteristics are distinctive, the historical and cultural heritage is profound, sitting on the "Hakka cradle", "Jiangnan Song City", "Yangming Holy Land" and "Red Ancient Capital" four dazzling business cards. Zou Zhiyu, deputy mayor of Ganzhou City, said in his speech that under the deep concern of Ganzhou City and the leadership of the Jiangxi Provincial Party Committee and the Provincial Party Committee, Ganzhou's economic development has entered the fast lane, and the growth rate of major economic indicators ranks among the top in the province, and the city's GDP will reach 452.3 billion yuan in 2022, ranking 62nd among the top 100 cities in the country.
In recent years, Ganzhou has incorporated the textile and garment industry into the industrial multiplication and upgrading and the city's "1+5+N" industrial chain important industries, and gradually built an industrial layout of "one core and four districts", that is, with the development of Yudu as the core, Ningdu children's clothing, Shicheng shoes and clothing, Ruijin weaving, Xingguo denim four industrial agglomeration areas dislocation and coordinated development of the industrial pattern. Today, Ganzhou is making great strides towards building a national high-end and high-quality garment manufacturing demonstration zone and a 100 billion garment industry gathering area.
In 2023, Yudu's clothing exports will increase by 1378%, in the context of this year, can grow against the trend, but also let the industry excited!Chen Dapeng, vice president of the China National Textile and Apparel Council and president of the China Garment Association, said in his speech that in recent years, the development of the textile and garment industry in the capital can be said to be the attention of the industry.
At the same time, he emphasized that we are currently in the era of rapid development and change of science and technology, the modernization of the industrial chain is the digital transformation of the industry, and the digital transformation of the industry is the most important support for the construction of new kinetic energy and new advantages, and all the innovation of the industry is based on scientific and technological innovation. For enterprises, in uncertain times, it is necessary to do a good job of determining themselves, especially to pay more attention to the improvement of efficiency, lean management and resilience, take the road of specialization, refinement, and innovation, and integrate into the new business economy, so as to realize the transformation and upgrading of enterprises to transformation and reengineering.
The development of Yudu stands at a new starting point, vibrating with the vigorous vigor of development, surging with the upsurge of innovation and entrepreneurship, it can be said that entrepreneurship does not need to go far, Yudu is a good place!Li Songbai, deputy secretary of the Yudu County Party Committee and county magistrate of the county, issued a sincere invitation when promoting the textile and garment industry in Yudu.
He introduced in detail the three aspects of Yudu County's situation, development history and investment advantages. Textile and garment as the traditional industry in Yudu, currently has a good location, people based, platform, excellent policy, beautiful environment, strong momentum and other investment advantages, with many advantages, now Yudu's textile and garment industry has developed into a pillar industry to promote comprehensive revitalization and common prosperity, and has been awarded the title of "China Brand Garment Manufacturing City", "National Textile and Garment Foreign Trade Transformation and Upgrading Base", "China Garment Quality Manufacturing Innovation Demonstration Base" and so on.
Change thinking, innovate and break through.
Focusing on the topics related to high-tech innovation, in the keynote speeches, the speakers all mentioned keywords such as "innovation" and "digitalization".
Xiao Feng, director of Kuangbo Venture Capital Business Group (China) of Shengbai Group and general manager of Guangdong Yiwei Environmental Technology, took the lead in giving a lecture on the topic of "needlework and thread, intelligent manufacturing of ready-to-wear", and shared the exploration and application of clothing production automation and intelligence with rich cases. He believes that manufacturing is the foundation of the development of the garment industry, and that workers must first sharpen their tools if they want to do a good job, and Kuangbo Intelligent Manufacturing will take "leading the innovation and evolution of intelligent manufacturing" as its mission, provide intelligent manufacturing engineering automation solutions with patented technology, improve customer demand for quality and efficiency, and achieve the vision of "human-machine harmony and intelligent collaboration".
As a leading clothing customization platform in China and the official formal clothing business of the Hangzhou Asian Games, Fang Qin, founder and chairman of Yibang people, shared the development history, door-to-door service process, sports marketing crossover, and the latest product needs of Yibang people with the title of "Breakthrough Growth of Clothing Customization Track - Deep Digital Integration and Collaboration of Modern Service Industry and Advanced Manufacturing Industry". In her view, everyone has their own circle, so it is difficult to see the real needs and scenarios of consumers in different circles, which prompts brands that do terminal retail not only to gain insight into consumer consumption trends, but also to use digitalization to reverse transmission, so that the collaborative efficiency of the entire industry can be improved.
Innovation changes the landscape!Rishi's innovation is not limited to the down category, its 3D transformation process of the block structure of the new fashion system, for the fashion industry is a new concept. William Shen, the founder of Raxxy, interpreted the theme of "Restoration Fashion: New Fields, New Technologies, New Journeys" through the establishment of the concept and system of Restoration Fashion, the core business strategy of Richie, and the innovative application of traditional culture. He hopes that the Ruixi brand can become a crack, and find more connotations behind the spirit of traditional Chinese culture inheritance and the spirit of the Long March in Yudu, so as to grasp the right to speak in Chinese fashion and achieve sustainable and high-quality development of the industry.
At present, how should we make full use of digital technologies such as the Internet of Things, big data, and artificial intelligence to promote the upgrading and innovation of the textile and garment industry chain?How can digital transformation optimize the management of the first chain, enhance the ability of market response, and improve production efficiency and quality?In the pilot dialogue session, Dong Ping, assistant to the president of Huafu Fashion Co., Ltd. and general manager of the industrial operation company, Liu Xiangbo, director of new business development and procurement of 361 degrees (China), Yue Chunming, director of the quality supervision department of Heilan Home Group Co., Ltd., Zhang Qinglu, general manager of Kute intelligent chain system, Jin Meimei, general manager of Beijing Hongdu Group, Ma Tianwen, general manager of Hunan Subai Clothing, and Lan An, vice chairman of Dongguan Yichun Group, jointly discussed how to use digitalization. The guests agreed that the digital transformation path of enterprises is first digitization, then digitalization, and finally intelligence, and in this process, enterprises need not only technological innovation, but also innovation in development concepts.
Multiply the "number" and improve the quality of "wisdom".
At present, the iteration of digital technology is advancing by leaps and bounds, and promoting digitalization with first-chain thinking and reshaping the first-chain chain with digital thinking has become the industry consensus that drives enterprise reform, reshapes market growth resilience, and then improves the ability of enterprises to operate smoothly. In the special forum on digital empowerment industry chain, the guests shared their valuable practical experience in taking advantage of "data" and improving quality of "intelligence" under the wave of digitalization.
Under the wave of the rise of domestic products, relying on the huge first-class chain advantages and the awakening of brand awareness of manufacturers, the opportunity to build a world-class Chinese clothing brand is about to emerge. In the article entitled "Ten Billion in Three Years, Homeopathic Hundreds of Billions - Cat People Beauty City, Ten Billion Confidence in Three Years Comes from **?".In the sharing, Shen Jianfeng, general manager of the fashion and apparel division of Meili City of Cat Man Group, said that backed by the 10 billion Cat Man Group and its rich experience in the use of scientific and technological fabrics, the launch of Meili City can sweep the brand of the traditional model and quickly enter the new track of 100 billion yuan.
In the sharing of "do not give up, the future can be expected, and help carbon peak and carbon neutrality", Ren Hening, deputy general manager of China Textile Standard Inspection and Certification Co., Ltd., explained how enterprises can finally achieve the goal of carbon neutrality from three aspects: the concept and current situation of carbon neutrality, carbon neutrality trend and carbon trading, and the path of carbon neutrality. He said that in addition to routine testing, China Textile Standard has also provided various high-quality technical services for enterprises in recent years, including carbon inspection, carbon footprint accounting, green product certification, etc., focusing on low-carbon, green and sustainable development.
Li Yongjie, chief expert of clothing intelligent manufacturing of China Unicom's garment manufacturing corps, brought a sharing entitled "High-quality 'Intelligent Transformation and Digital Transformation' to Help Garment Enterprises Release New Vitality". He learned about the digital upgrade path of small, medium and micro enterprises from the outside to the inside from the transfer process of the global textile industry, the current situation of industry automation and digitalization, the direction and success rate of digital transformation of garment enterprises. He said that China Unicom's garment manufacturing corps independently developed the industrial Internet platform in the fields of textile, printing and dyeing, and clothing-Clothing Cloud, which can standardize the clothing chain and help enterprises achieve efficient collaboration in the whole industry chain.
In the context of the era of the metaverse, the vast virtual world has expanded its imagination, and the application of virtual clothing has also exposed a series of issues such as copyright ownership, identity, privacy and data security. In the sharing of "The Digital Age: Application and Ethics of Virtual Clothing", Zhu Chunyan, a researcher at Jiangxi Institute of Fashion Technology and Jiangxi Modern Clothing Engineering Technology Research Center, summarized the future development trend of virtual clothing, and put forward countermeasures such as strengthening intellectual property protection, promoting multicultural and aesthetic education, and strengthening user education and guidance on the ethical issues of virtual clothing.
Design cohesion, industry innovation.
In the era of digital economy, design has evolved into a new form and value, and has become a key paradigm for the exponential leap in productivity. In the special forum on design-driven productivity, the guests shared vivid cases of enterprises and brands adapting to the changes of the times, using design to drive industrial innovation, and leading new trends in life.
In the face of profound changes in consumers' demand for products and shopping experience, Wang Yong, general manager of the *** chain division of Fujian Seven Wolves Industrial Co., Ltd., put forward the thinking of "how to rejuvenate traditional brands in the new consumption era". He introduced that in terms of the first chain, the application of the seven wolves smart chain can be empowered by big data and technology to form a closed loop of the first chain, and visualization, informatization and rationalization of the organizational structure are the key points for the formation of the smart chainIn terms of channels, Seven Wolves adopts the two-way empowerment model of "online + offline", deeply interacts with consumers in diversified marketing forms, and maximizes the quality and circulation of global products.
Design has always been the driver of business, and the diversity of design and the learning ability of designers are both effective in changing consumption patterns and consumer values. Just as Zhou Xiaodong, the manager and general manager of Yue Company, with the title of "design has indeed evolved a new form and value", he talked about the design development and changes of Chinese brands in the past 30 years and the next intersection related to clothing behind the "first-class" business model, he said that in the future, who has "emotional value of proposition" in his "cultural position", who will have more supporters.
How is AIGC technology applied in the apparel industry?How to change our traditional clothing?How to empower our traditional clothing?Wu Si, CEO of Shentu Intelligent Technology, said in "AI Artificial Intelligence Empowerment of Traditional Clothing Design" that the digital transformation of the traditional clothing manufacturing industry and the industrial Internet must be an inevitable process for the clothing industry in the next few years, and Shentu will provide the underlying model support and computing power support for the clothing industry, form an intelligent interconnection of the clothing industry, and enhance the R&D competitiveness of enterprises.
With the rise and widespread application of digital information technology, scientific and technological innovation has become unprecedentedly active and intensive. Cheng Hui, vice president and chief marketing officer of Shanghai Qingjia Intelligent Technology Co., Ltd., in the sharing entitled "Fabric Super Computing Power, Digitalization Opens Infinite Possibilities", brought you the NAO virtual loom, which is a development tool for visual fabric structure based on existing weaving equipment, which can use artificial intelligence to initiate the design of infinite weaving structure, and efficiently and accurately display the visual effect of new fabrics, and finally cooperate with technical process verification to achieve mass production.
On the evening of the same day, China's first large-scale red cultural tourism epic "The First Crossing of the Long March" was staged at the New Long March Grand Theater, and a Long March journey across time and space allowed the guests to pursue the red memory of "the Long March of 10,000 miles from the capital". The spiritual monument of the Great Long March will remain forever, and the spiritual wealth and strong spiritual strength of continuous struggle and courage will continue to inspire practitioners in China's textile and garment industry.
After dedicating a wonderful feast of ideas and a red spiritual baptism, the organizers also built a diverse, open and pragmatic exchange, docking and cooperation platform, and led the guests into the Yudu industrial cluster on the 24th, exchanged and communicated the business development of the enterprise on the spot, and fully understood the strength and development resources of Yudu brand clothing manufacturing.
Today's Yudu, the red gene continues, the industrial resources are becoming more and more abundant, the fashion atmosphere can be seen everywhere, and the combination of advantages makes the "fashion capital" full of confidence, this annual output of 100 billion clothing new city, fashion capital, is standing on the bank of the Gongjiang River, with the vigorous "fashion power", attracting the attention of all parties.
In the future, the China Garment Forum High-tech Innovation Conference will continue to play the role of scientific and technological innovation and empowerment, better play the role of innovation-driven development, accelerate the improvement of the brand service capacity and innovation synergy of the manufacturing base represented by Yudu, further accelerate the construction of a textile power and a modern industrial system, and achieve a new leap forward in the high-quality development of the industry.