originally thought that the era of Liu Qiangdong had come to an end, but I didn't expect that Liu Qiangdong's control of JD.com is far more than Ma Yun's control of Alibaba, and since his return in early 2023, Liu Qiangdong is equivalent to returning to the front line of JD.com.
According to ** reports, the last time Liu Qiangdong criticized the company on the company's intranet was at ten o'clock in the evening on December 9, Liu Qiangdong issued a severe criticism of Jingdong in a tone of "self-blame".
Liu Qiangdong pointed out in the intranet that many people talk about innovation every day, but they plagiarize and follow others every day, we must change, otherwise we have no way out.
Liu Qiangdong also emphasized again"Low price is the only basic **"., which is always the only center.
It can be seen that after Liu Qiangdong returned to the front line of Jingdong, he has established "low price" as the first criterion of Jingdong, and the development of Jingdong in the future will also be operated around low prices.
So what confidence does Liu Qiangdong have to implement the low-price strategy?As far as the author knows,Liu Qiangdong really has a key card in his hand, which is the core of promoting the low-price storm and the rise of China's manufacturing industry, and this card is "Made in Beijing".
Made in Beijing is a "lifestyle brand" independently launched by JD.com, and the target business is actually Xiaomi's Mijia, and the brand tonality isServe the public and improve the quality of mass goodsMeet the quality consumption needs of consumers with the cheapest pricing.
Although the positioning of the company is to be affordable products, don't underestimate the potential of this brand.
It is precisely because of the Kyoto made that it is provided"Within budget, unexpected".The product experience has made this brand more and more popular in recent years and has been affirmed by the market.
What's more, although Beijing Tokyo Manufacturing is similar to Xiaomi's Mijia and Huawei's Zhixuan business, the former is obviously more advantageous, becauseThe Jingdong platform behind the Beijing Tokyo manufacturing platform can bring the best continuous traffic.
The products made by Beijing Tokyo can be pushed to consumers through the Jingdong platform with high intensity, and this traffic is incomparable to Xiaomi Mijia and Huawei Zhixuan, which is also the main reason why Beijing Tokyo has been getting better and better in the past two years.
Of course, it is not enough to have traffic alone, but also to have quality, in factBeijing Tokyo Manufacturing is promoting the development of China's manufacturing industry in the direction of low price and high quality, and it is necessary to create a quality experience that is within the budget and unexpected for usersFor example, the following two products are quite good.
The first is a smart high-speed hair dryer made in Beijing.
This Ness smart high-speed hair dryer attracts consumers with excellent cost performance, providing an affordable option for consumers with limited budgets, it is equipped with a 110,000-rpm high-speed brushless motor and 13 aluminum alloy fan blades to achieve an average wind speed of 63m s, and the blowing effect is very outstanding.
This hair dryer also has 1600W power, supports 3 wind speeds, 3 wind temperatures, 15 drying modes, and supports the release of 200 million concentration of negative ions.
Generally, this type of domestic high-speed hair dryer is basically about five or six hundred yuan, and this hair dryer made in Beijing is only more than 300 yuan, which greatly reduces the threshold for consumers to buy high-quality hair dryers.
The second is a graphene baseboard heater made in Beijing.
This Beijing-made heater is made of graphene advanced materials, with high thermal conductivity, excellent stability, electric heat conversion rate of up to 99%, rapid heating, almost no energy loss, and it has 2200W high power, which can quickly achieve temperature rise, and is suitable for large space heating.
The design of the three-sided air outlet can form a wall of thermal air during heating, bringing a heating experience like floor heating, and this heater can also release a high concentration of negative ions to achieve indoor air purification.
Now is the peak season for heater demand, and many brands of heating appliances have risen sharply, and most of the products with graphene baseboard heaters are about 400 yuan.
However, Beijing Tokyo Manufacturing has always adhered to the "within the budget" pricing and controlled the ** of this product within 300 yuan.
It can be seen that Liu Qiangdong's low-price strategy is really advancing regardless of costIt not only pushes the best of many brands to the lowest, but also creates more low-cost and high-quality products for users through the operation of its own brands, helping to upgrade the quality of life of Chinese people.
Although JD.com is now facing a huge challenge from live e-commerce, I believe thatAs long as JD sticks to the road of quality, there will be long-term supporters.
The reason is simple, becauseNo matter how fierce the war is, the direction of consumer quality upgrading will not change, and consumers will only pursue better quality products in the future. What do you think about this, welcome to comment, like, and share.
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