Is it Li Kui or Li Ghost?Consumers are suspicious of encountering a copycat perception of taste

Mondo Social Updated on 2024-01-31

Zhejiang**December 27 (Reporter Chen Lei) The fresh food ordered by the mobile phone the day before can be obtained at the pick-up point near the home the next day. Recently, Hangzhou citizen Zhang Qi (pseudonym) reported to the "mass studio" in Zhejiang that he recently bought a bag of xiaolongbao marked as Zhiweiguan on the ** grocery shopping platform, but found that the packaging was somewhat "simple", dozens of small buns were packed together in a transparent bag, there was no brand logo on it, only a white label marked with the name of the producer as Hangzhou Zhiweiguan Food*** This made Zhang Qi a little puzzled: Is this really a product of Zhiweiguan?

Zhang Qi got the xiaolongbao packaging courtesy of the interviewee.

Zhiweiguan is a local brand in Hangzhou, and I bought it only after reading the product page that Zhiweiguan bought it. Zhang Qi told a reporter from Zhejiang that the product he bought on the **grocery platform on December 19 was called "Hangzhou Laodizi Zhiweiguan Xiaolongbao", which was 2034 yuan, I bought it for the brand at the time, but when he received the goods on the 20th, he was very puzzled: the xiaolongbao in front of him was only packaged in a transparent sealed bag, and a piece of paper was simply pasted on the bag to indicate the production information, which was marked with a net content of 1 kg, and the producer and other information were in a smaller font. "I've never seen this kind of Zhiweiguan xiaolongbao, and the Zhiweiguan I bought before was not packaged like this. The simple packaging made Zhang Qi a little unable to believe that this was a product of Zhiweiguan, so Zhang Qi and the head of the regiment reflected the situation and returned the product.

*Is this product sold by Grocery Shopping real?"If it's only packaged like this, isn't the cost of counterfeiting a bit low?All you need is a piece of paperZhang Qi sent another Zhiweiguan xiaolongbao that he bought, and the outer packaging and style of the xiaolongbao are different from the one he bought on the platform. "There are differences in size and wrapping method, and that is not xiaolongbao at all, it is a small steamed bun. ”

Another xiaolongbao purchased by Zhang Qi Courtesy of the interviewee.

According to Zhang Qi's reflection, the Zhejiang reporter searched on the grocery shopping platform and found that the platform has a variety of Zhiweiguan products such as fresh meat bags. The reporter randomly placed two orders, one for the same 1kg xiaolongbao purchased by Zhang Qi, ** at about 20 yuan, and the other marked as "Zhiweiguan green onion fragrant flower roll", * at about 9 yuan. After receiving the goods, the reporter checked the packaging, Xiaolongbao products as mentioned by Zhang Qi, green onion flower rolls are also packed in transparent bags, but only the production date marked in black font, not only no brand logo, no certificate and manufacturer information.

*Product introduction displayed on the grocery shopping platform.

The front and back of the flower roll package purchased by the reporter Photo by reporter Chen Lei.

Is such a product real or fake?Why is it different from the common product packaging of Zhiweiguan for external retail?

On December 27th, the Zhejiang ** reporter contacted the relevant staff of the marketing department of Hangzhou Zhiweiguan Food, and the staff told the reporter that after the company's inquiry, these products are indeed produced by the company, but the company is not a direct cooperative relationship with the ** grocery platform, but is supplied by the enterprise to the dealer, and the dealer is then sold.

Our products are sold directly in stores, and are also sold through supermarkets and supplied to customers by distributors. According to the staff, compared with the packaging of retail products sold on the market, the packaging of these products is affordable, and it is a special channel, which is generally supplied to customers such as hotel catering and unit canteens. In response to the different styles of xiaolongbao mentioned by Zhang Qi, the staff explained that the two xiaolongbao purchased by Zhang Qi belonged to different production processes, and the small bag xiaolongbao with obvious brand logo was the same as the xiaolongbao eaten at the Zhiweiguan main store, which was a traditional xiaolongbao with soup. Transparent affordable products belong to leavened xiaolongbao, and the skin is fluffy. These products will be labeled when they leave the factory, and there is a special quality inspection link, and they will be listed only after passing the inspection.

As for why the scallion oil rolls bought by the reporter did not have a label, the staff explained that it may have fallen during the distribution of the sales channel. "Our labels are labeled in the factory and sent out, because they have to be frozen and stored, and the labels may fall off due to temperature. The staff said that in response to this situation, the company has arranged internal inspections, and stressed to the distributor that it is necessary to carefully check and confirm before delivery, and cannot distribute products without labels to customers. If consumers have questions about the goods after receiving the goods, they can also call the after-sales ** on the white label at any time for consultation.

In addition, in response to Zhang Qi's question about "simple packaging and low cost of counterfeiting", the staff revealed that the company is currently planning to re-upgrade the affordable packaging to avoid unnecessary misunderstandings among consumers.

The staff said that the normal packaging of the green onion flower roll is labeled Photo provided by the interviewee.

*:Chekiang**.

Related Pages