The results of Expo 2030 are out, and although the results are already in, there is still a lot of talk about it. South Korea's 29-119 defeat to Saudi Arabia came as a surprise to many. Because in the previous expo promotional video,
South Korea has shown signs that they will not be able to do so. On the cover poster of the promotional video, the traditional Korean elements are no longer there, and the faces of entertainment stars are all there, and the style of the poster is also full of the TVB style of the last century. If not for the national propaganda poster,
Many people will mistake this for a promotional poster for a certain Korean drama. Now, the image of the country has been represented by entertainers in the entertainment industry, a phenomenon that only Koreans can do. Since the beginning of the last century, South Korea has been making "cultural nationhood" an important national policy
Showcasing the "Hallyu" culture of Korea. However, compared with the cultures of other countries, South Korea's "Korean Wave" culture seems very superficial, just a melting pot of singing, dancing, rap and film and television dramas. And the most successful output is the men's and women's groups, such as early Girls' Generation, TVXQ,
In the middle, EXO and BIGBANG, and now BTS and BLACKPINK teams. Decades have passed, and the so-called "Hallyu" has indeed gained some influence on a global scale. However, the current "Hallyu" has completely lost its characteristics and competitiveness.
Dozens of men's and women's groups debut every year, and their makeup, hairstyle, stage style, and ** are all unified;And as long as you listen to a little more of the most popular Korean songs now, and watch more Korean dramas and Korean movies that have become more popular in recent years, you will find that these so-called "Korean Wave",
It's just a "beautiful stream" that has changed its shell. South Korea's entertainment industry has packaged the image of the whole country, but in reality this is not a sustainable way. It is conceivable that if South Korea represented itself only through the entertainment industry, then on the world stage,
South Korea's image can only be thin. This kind of "cultural state-building" approach can only see results in the short term, but it cannot sustain a country's cultural development for a long time. Therefore, South Korea must re-examine its own culture and discover its rich and colorful traditional cultural elements
and creating your own unique cultural symbols to let the world see the real and multifaceted Korea. It is believed that only in this way can South Korea truly become a cultural power, not a notorious "Hallyu power". South Korea should strengthen the excavation and inheritance of traditional culture
Such as ancient Korean architecture, traditional paintings, ** clothing, etc., to promote it to the world. At the same time, South Korea should also let the world better understand South Korea through various channels, so that the country's image can truly show pluralism and diversity. Only in this way will South Korea be able to gain greater international recognition.
Korean culture used to be highly praised, but nowadays, people are questioning the true value of Hallyu culture. South Korea's failed bid to host the World Expo has brought more attention to the issue of Korean culture. Although Korean entertainment stars are very popular around the world, this does not mean that Korean culture is these stars, and this cultural imbalance can easily lead to international misunderstandings. South Korea also has a big problem when it comes to publicity. In the promotional video of South Korea's bid to host the World Expo, the picture is too exaggerated, the soundtrack is **, and the content has nothing to do with the World Expo, which makes people question South Korea's culture. Only by using a culture with real connotation can people better understand Korea and develop culture better. Therefore, Hallyu culture needs to return to its essence and discover its own unique cultural values.
The development of culture requires accumulation and depth, rather than blindly pursuing popularity. Only by deeply excavating the intrinsic value of culture can we make culture glow with more unique charm. Only such a culture can represent the image of a country and attract dignitaries and tourists from all over the world.
South Korea needs to really dig deeper into its own culture and enhance its international influence in order to become a cultural power with international influence. In short, Hallyu culture needs to return to its essence and discover its own unique cultural values. Only by using a culture with real connotation can people better understand Korea and develop culture better.