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The secret to becoming the king of the category....
Why are some brands always popular, and some brands still have to rely on the way of war, favors, and relationships to get sales?The reason behind this is that behind the seemingly powerful brand, there is a lack of category-driven power. Mr. Jiang Lanxin, an expert in oriental strategic management, said that the brand must have a flag and the category must be different, which is the basic logic of business competition. WhileThe ultimate goal of building a brand is to create and lead a category, become a representative brand of the category, and become the first in a certain field, a certain category, and a single item, that is, to become the "category king". 
Weihua GroupChina's top 500 private enterprises.
Han Xianbao, founder of Weihua Group, shared:
The strategy execution system has given Weihua a clear strategic navigation and promoted it to become a global leader in heavy machinery manufacturing, and Weihua Group has accumulated 184 people in 34 batches to participate in the "strategy execution system", so that the annual revenue growth is more than 30%.
Why has the Strategy Implementation System course endured for decades?Han Xianbao, founder of Weihua Group, said that the course itself is the greatest guarantee of strategic stability, and at the same time, the course has a high degree of tacit understanding and operability with Weihua's high-end manufacturing entitiesSecondly, the uniqueness of the Weihua industry itself determines that all employees should learn Xi, mainly focus on the strategy of high-level learning and Xi, and the implementation of middle-level and grass-roots employees' learning Xi. In the words of Mr. Jiang Lanxin, an expert in strategic management in the East, it is "under the guidance of strategy, the results are obtained without compromise".
I miss you so muchTop 100 listed companies, the first stock in the jujube industryI really want your chairman Shi Jubin to share
Through learning Xi course, I really want you to grow from a small jujube to a listed company. Now, when it comes to jujubes, I think of "I miss you so much", and when I mention "I miss you so much", I think of jujubes, and it has become the first in the industry. Why can it be the first in the industry?It really comes from the strategy formulated and implemented in accordance with the content of Jiang Lanxin, an expert in strategic management in the East.
He met Jiang Lanxin, the founder and chairman of Shihua Education Group and an expert in Oriental strategic management, in 2009. From 2010 to the present, for more than ten years, we have been walking hand in hand with Shihua, and a total of more than 600 people have participated in a series of president courses such as "Strategy Execution System" to learn Xi. At the same time, the performance has continued to increase every year. In 2013, it exceeded 900 million yuan, and was selected into the first list of China's top 100 listed companies, reaching 111.3 billion, reaching 40 in 20176.9 billion, reaching 59 in 20196.1 billion...., an increase of nearly 40 times in ten years!In 2020, China's Top 100 Private Enterprises;In 2021, one of the top 100 manufacturing enterprises in Henan;In 2022, it has been ranked among China's 500 most valuable brands for five consecutive years.
Yangshao LiquorThe first brand of Yujiu and one of the top 100 enterprises in China's liquor industryHou Jianguang, chairman of Yangshao Liquor, shared:
From 2010 to the present, 200 senior executives of the company have been arranged to study the Xi Shihua series of courses, and they have been deeply shocked by the "focus on strategy" spoken by Jiang Lanxin, an expert in strategic management in the East. At the same time,According to the "focus system" Xi learned in the course, the overall strategic planning of Yangshao Wine Industry has successfully created a new market for Yangshao Wine Industry's unique "Taoxiang Liquor".
Through this single product focus, the company's performance increased by 85% that year, becoming the first brand of Henan liquor in the middle and high-end, establishing the mystery behind the category identity of Yujiu, changing the pattern of Henan's mid-to-high-end liquor, and in 2022, the sales of Yangshao Liquor will exceed 3.8 billion.
MengxiangIt is one of the top 500 enterprises in China and was selected into the CCTV CCTV-2 National Brand PlanLi Jieshi, chairman of Mengxiang Company, shared:
From the first time I walked into Mr. Jiang Lanxin's classroom in 2009 to 2023, when I heard the course again, Mr. Jiang Lanxin's teaching content is still so deeply rooted in my heart. Thanks to Mr. Jiang Lanxin for helping Mengxiang formulate our 10-year development strategy and corporate mission. It is precisely because of this mission that Mengxiang has led to the world.
At the same time, the knowledge system of Mr. Jiang Lanxin is very recognized, and the practical operation, Mengxiang company has developed from a family-style handicraft workshop to the largest manufacturer of sterling silver products in the country.
Meinian is healthyTop 50 Value Investing Companies of Listed Companies and Listed Pharmaceutical Enterprises in ChinaYu Rong, founder of Meinian Health Group, shared:
Meinian's management team will gather to learn Xi every year, and has participated in a series of president classes such as "Strategy Execution System" taught by Jiang Lanxin, an expert in oriental strategic management, for more than 10 people, and a total of more than 120 people have received systematic training, so that the entire management team has formed a virtuous circle from strategy to executionIn particular, from the four-wheel strategic drive of "mission, vision, values, and strategic goals", and then supporting the implementation and implementation system of "pre-war planning, in-war execution, and post-war review", all employees are organized to achieve direct results.
Jiuniu GroupThe leader of dual-domain e-commerceZhang Xuhui, chairman of Jiuniu Group, shared:
In the past, there were many projects without "trade-offs", because after Xi learning the course of Mr. Jiang Lanxin, an expert in oriental strategic management, I deeply realized that Jiuniu should "focus on 1", and some projects were not the main business of the enterprise, so they could not be done and should be "given up". Now, Jiuniu focuses on "1", focuses on "1", and only makes wine. "Strategy" is very important, and I joined the Social Entrepreneurship Executive MBA of Huaxia School of Management
Up to now, the company has arranged a total of 56 team members to participate in the "Strategy Execution System" course Xi.
Molda
The leading enterprise in the consumer goods e-commerce track in Henan.
Liu Shanwei, founder of Mengerda Technology, shared:
After learning Xi, the team's execution has been qualitatively improved. A total of more than 60 senior management teams have been arranged to participate in the "Strategy Execution System" course Xi taught by Mr. Jiang Lanxin.
After that, Jiang Lanxin, an expert in oriental strategic management, was hired to become the chief strategic consultant of Mengerda to help Mengerda carry out all-round and systematic strategic upgrading. Mr. Jiang Lanxin systematically planned the next ten years for Monda from the four-product strategy, core competitiveness, four-wheel drive strategy and four-dimensional strategy.
Clear water in ChinaNational specialized, special and new key "little giant" enterpriseZhang Chuanbing, chairman of Huaxia Bishui, shared:
Mr. Jiang said that "implementation is to get the results to the letter, and doing it is not equal to doing it", which is very much agreed with and felt deeply. Through the study Xi "Strategy Implementation System", the company's culture has been further improved, and the team has also established the concept of getting results without compromise, so that the team can form a result-oriented and positive inertia.
Since July 2016, a total of 148 people have participated in the series of executive courses such as Shihua'Xi s star course "Strategy Execution System" in July 2016.
Kaixue Cold ChainNational-level specialized and new "little giant" enterpriseFeng Renjun, chairman of Kaixue Cold Chain, shared:
Enterprises must have a strategy, a vision, and social responsibility. After Xi Mr. Jiang Lanxin's "Strategy Execution System", I was full of confidence, increased my firmness in doing business, and was moved by Mr. Jiang Lanxin's spirit of great love. Through continuous learning and Xi, the company can have today's achievements and become a world-class category king.
CookThe first platform for the vertical education Xi of China's vocational qualification examinationDong Guoliang, chairman of Cook Culture, shared:
By using the "Strategy Execution System" course, "create a category, be the first", a new field has been opened. The book division has the largest market share of books in the countryThe training division has the first clearance rate for professional upgrading training and recruitment examinationsThe first platform of the Chinese Vocational Qualification Examination Xi Education!
In 2009, more than 120 people have participated in a series of executive class courses such as Shihua's star course "Strategy Execution System", and Xi have been acquainted.
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The first lesson of China's strategy implementationAfter 23 years of iterative updates, this compulsory course of enterprise management has benefited 100,000 enterprises, and has become the first course in China's strategy implementation category, and has been praised as the "president's preferred school" by Xueyou.
According to incomplete statistics,AVIC Fuji-ta, one of the top 10 listed companies on the Beijing Stock Exchange, a national manufacturing individual champion camel group, one of the top ten brands recommended by CCTV, Yuanming Liquor, one of the top 500 Chinese enterprises, Jinnan Iron and Steel, and one of the top 500 private enterprises in China, Shengda Group, has been among the top 500 private enterprises in China for 21 consecutive yearsWell-known enterprises Tengfa, well-known enterprises TianmaiThe founders and executives of many listed companies and China's top 500 enterprises have also participated in the course Xi. Welcome more outstanding enterprises to enter Shihua's classroom, form a group to learn Xi, and find a new path to create increments in the era of stock game!