From the first stop of the 800 tasting sessions launched during the World Internet Conference in Wuzhen, to the recent promotion conferences of Chengdu and Guangzhou, the pace of the fifth-generation youth landing in the country has accelerated, and more and more consumers have personally tasted the unique flavor and extraordinary upgrade of the fifth-generation youth, and tasted the "Tibetan fragrance" of the manor's soy sauce wine.
Gather Yangcheng to participate in the grand event, and land in the whole country like a prairie fire.
On November 29th, the fifth generation of Qinghualang market promotion conference was successfully held in Guangzhou.
Guangzhou is a famous historical and cultural city in China. As a leader in South China and the core hinterland of the Pearl River Delta, it is not only a major market for liquor consumption, but also one of the core markets for Langjiu. On the day of the event, nearly 500 core dealer representatives, members, core terminals, and opinion leaders came to the scene and gathered in Yangcheng following the pace of the fifth-generation Qinghualang landing across the country.
As the iconic C position of Guangzhou, Canton Tower is the "No. 1 Tower in China" with the beauty of oriental architecture, geographical height, and creative experience. Since 2017, Qinghualang has climbed to the top of the Canton Tower, constantly showing the world the magnanimity of "China Lang", and becoming the first liquor brand to climb the top of China's first tower. Hand in hand with the Canton Tower for nearly 6 years, at the peak of more than 2,000 days of encounter, the Canton Tower has witnessed the long-term brand development path of Qinghualang, and also witnessed the new road of the fifth generation of Qinghualang.
In fact, since the advent of the fifth generation of Qinghualang, Langjiu has been working hard to promote this "first important product of the century-old Langjiu strategy" to the national market.
On November 8, at the "2023 World Internet Conference - Qinghualang Night", the fifth-generation Qinghualang opened the first reference in the national market, officially opening the prelude to the Zhejiang marketSubsequently, the fifth-generation Qinghualang market promotion meeting was held in Chengdu, and Guangzhou was another promotion meeting after Chengdu.
In just a few months, the fifth-generation Qinghualang took the initiative to win the key position of brand marketing. At the same time, through the "Qinghualang China Enterprise Golf No. 1 Tournament", it opened the precedent of brand cooperation between the Thatched Award and the Lu Award for the first time, created key layouts such as "the first liquor brand in Chinese literature", penetrated into all circles through the brand volume, rapidly expanded the business system, and established a value benchmark for high-end liquor.
Just a few days ago, with the help of the Chengdu Station of the Qinghualang Marketing Conference, Langjiu released the "Qinghualang Cup Million Award Wine Tasting Competition". From December 2023 to March 2024, core customers, new and old members, opinion leaders, and core terminal friends were invited to participate in the Million Dollar Cash Award and Baijiu Professional Training**.
Langjiu is striving to learn Xi exquisite wines with partners and consumers through tastings, promotion meetings, wine tasting competitions and other forms, and share the value and beauty of Qinghualang. The fifth-generation Qinghualang has become a prairie fire to the whole country.
The cave treasures Chen Xiang's "manor password, and the "Maoxiang Lang Flavor" each collar **.
As the first important product of the century-old Langjiu strategy, Qinghualang has invested 20 years of hard work of 20,000 Langjiu people, carrying the glorious dream of Langjiu people. Turn on 5Qinghualang in the 0 era has completed a new round of comprehensive upgrading of quality, brand and taste.
At the promotion meeting, Chen Jianwei, deputy general manager of Langjiu Co., Ltd. and executive deputy general manager of the sales company, said: After more than 20 years of quality tempering, Qinghualang has achieved distinctive characteristics in the manor sauce wine and cave aged fragrance. Langjiu people are determined to serve consumers a better life with the ultimate quality, ultimate brand and ultimate taste with the original intention of "the ultimate three products, making good wine, and respecting the customer".
In order to make a good bottle of liquor, Langjiu spent more than 20 years of time, energy and cost, spent more than 20 billion yuan, laid out the core production areas of Daerlang and Da Moutai, established a world-class winery - Langjiu Manor, and cultivated a unique, charming and most valuable manor sauce wine. Shen Yi, China's brewing master, deputy general manager and executive deputy chief engineer of Langjiu Co., Ltd., said: "The specific ecology, scenery and special water sources constitute the scarce wine geography code of the Chishui River production area, and also lay the foundation for the ecology and quality of Langjiu Estate. ”
Now, with the formal and comprehensive formation of the six ecological liquor making areas of Langjiu, Bainian Langjiu has achieved a significant upgrade of the annual production capacity of 70,000 tons of soy sauce wine and the reserves of 220,000 tons. Qinghualang has achieved its historic leap to the fifth generation, and is a shining pearl held by Langjiu with three "firsts" and three "onlys" - among all the major products of wine companies, the main base wine of the fifth generation Qinghualang has the longest vintage;The exclusive service team is the largest;1,000 yuan liquor is the most valuable. Langjiu is the only company that insists on using ceramic bottles for storage regardless of the cost;The only company that uses the manor to hold up the manor sauce wine;Qinghualang is also the only one that adheres to the process of "growing and storing" to brew soy sauce wine with an aged flavor.
The uniqueness of the fifth-generation Qinghualang can be summarized by five key words: "49 kilometers", "growth and storage", "7+20 years", "cave aged fragrance", and "full of Lang flavor". It is the unique natural conditions, unique brewing and storage secrets, solid production and storage guarantees, and strict industry standards "internal control standards" that can give birth to Qinghualang's unique "Lang flavor".
At the event, Zhong Jie, a famous liquor expert and founder of Sichuan Yuankun Education Technology, led the guests to analyze what is "Lang Wei" and what is the "Cave Aged Fragrance" of Manor Sauce Wine.
In his opinion, the core of "Lang Wei" lies in the elegance of the cave. The upgrade of the fifth generation of Qinghualang liquor has enriched the quality connotation of "Langwei". Unique heaven, earth, benevolence, and cave storage, that is, the aged incense stored in the cave. This aged fragrance is a fresh orchid scent in a deep valley. ”
The guests present toasted together. The aroma of the fifth-generation Qinghualang sauce, aged fragrance, grain aroma, and koji fragrance, as well as the mellow, delicate, soft and long taste, also made the guests present full of praise.
Toast to the east wind and be calm together.
Behind the fifth-generation Qinghualang "Langwei" is Langjiu's ultimate pursuit of quality, brand and taste. From Chengdu to Guangzhou, Langjiu showed the greatest determination and sincerity, opened up the market terminal, and let consumers intuitively feel the charm of soy sauce wine and feel the excellent quality of Qinghualang. With the in-depth promotion of 800 wine tastings, series of promotion meetings and wine tasting competitions, the fifth generation of Qinghualang will continue to bring more surprises to consumers with the fragrance of manor sauce wine.