Dongfang Selection is a well-known online education platform in China, and the recent personnel appointment and dismissal of Chairman Yu Minhong as CEO and Sun Dongxu's dismissal have attracted widespread attention. This incident involved many aspects such as the high-level personnel arrangement, salary distribution and strategic adjustment of the company, which had a certain impact on the future development direction and management stability of the company. This article will review the process of Sun Dongxu joining New Oriental and gradually rising to the position of CEO, as well as his relationship with Oriental Selection, aiming to show his personal growth experience and contributions to the company.
After graduating from Nankai University in China in 2007 with a bachelor's degree in engineering, Sun joined New Oriental Group and began his career in the education industry. During his tenure at New Oriental Group, Sun Dongxu successively held a number of positions, including foreign examination departments, assistant principals and principals. His performance and management ability in various positions were recognized by the company's senior management, and he was gradually promoted to Assistant Vice President and Vice President of New Oriental China. In August 2019, he was appointed as the Executive Director and CEO of New Oriental**, and will continue to serve as the Executive Director and CEO of Oriental Selection in March 2023.
Not only that, Sun Dongxu also actively participated in the operation and management of Dongfang Selection's enterprises. In October 2023, he further expanded his business scope by serving as the legal representative of Oriental Selection (Zhuhai) Tourism & Culture***. It can be said that Sun's experience in the education industry and his rising positions have given him rich experience and unique insights into the company's operations and management.
As a leading education platform under New Oriental Group, Oriental Selection focuses on providing high-quality educational resources and personalized learning services. By integrating New Oriental Group's teaching team and educational experience, the platform provides a variety of first-class courses for the majority of learners, and provides students with personalized learning support and learning path planning through technical means. Oriental Selection has been favored by students and parents for its high-quality courses and all-round learning services. In recent years, Dongfang Selection has emerged in the first-class education market and has become one of the leaders in the industry.
Sun Dongxu's joining brings a deep background in the education industry and rich management experience to Dongfang Selection. His performance in multiple positions at New Oriental Group is a testament to his ability and talent, and he has accumulated a wealth of resources and contacts in the education industry. Therefore, during his tenure as CEO of Dongfang Selection, Sun Dongxu can give full play to his professional knowledge and management experience to promote the company's strategic development and operation management.
The addition of Sun Dongxu has also brought more opportunities and challenges to Dongfang Selection. As a leading education platform, Dongfang Selection needs to continuously optimize its courses and learning products to adapt to the changing market demand. Under the leadership of Sun Dongxu, Oriental Selection can continuously improve its core competitiveness, innovate and expand its business areas by integrating the resources and technological advantages of New Oriental Group.
Through the review and analysis of Sun Dongxu and Dongfang Selection, it can be seen that he has played an important role in promoting the development of the company and enhancing its competitiveness as the CEO of Dongfang Selection. His performance and management ability in various positions in New Oriental Group were recognized by the company's senior management, and he was gradually promoted to the position of CEO. Sun's background in the education industry and rich management experience enable him to deeply understand the company's needs and market dynamics, and take corresponding strategic measures to meet various challenges.
In the future, I believe that Sun Dongxu will continue to give full play to his talents and abilities, lead Dongfang Selection to meet more opportunities and challenges in the first-class education industry, and provide better educational resources and learning services for the majority of students. As a self-editor, I will also continue to pay attention to the development of Dongfang Selection and Sun Dongxu's career, and provide readers with more valuable information and perspectives. It is believed that in the near future, Oriental Selection will make greater achievements and make greater contributions to China's education.