Introduction: As a unique form of rural tourism, farmhouse entertainment attracted much attention in the beginning. It brings urban people the opportunity to get close to nature and experience rural life, and also promotes the development of the rural economy. However, in recent years, there has been a serious decline in the farmhouse industry, with many farmhouse projects closing down one after another, and tourists' interest in farmhouses has also dropped significantly. This paper will analyze the reasons for the decline of farmhouses, analyze the phenomenon of stealing customers and the problems of farmhouse industrialization, and propose solutions, aiming to attract social attention and explore the sustainable development of the farmhouse industry.
It has become an indisputable fact that there is a serious phenomenon of ripping customers in the farmhouse industry. Some farmhouses deliberately blur the pricing on the menu, or even increase the price, so that consumers cannot clearly know how much they are spending;There are also some farmhouses that use low-quality ingredients or shoddy goods, which are shoddy and deceive touristsPerfunctory in the accommodation environment, providing dirty and messy rooms;Even traps are set up in entertainment programs, imposing fees or luring tourists into dangerous projects. These actions not only harm the interests of tourists, but also seriously damage the image of the farmhouse.
In order to solve the problem of ripping customers, the farmhouse industry should pay more attention to the construction of reputation. First of all, farmhouse owners should develop a reasonable pricing strategy, provide tourists with a list of spending in an open and transparent manner, and avoid fraud. Second, the farmhouse industry should strengthen the protection of consumer rights and interests, establish reporting channels, and crack down on violations. Finally, farmhouse owners should provide high-quality services and products, provide a good consumption environment for tourists, and establish a good reputation and reputation.
The industrialization of farmhouses is an irreversible trend, as farmhouses are gradually transformed from farmers' spontaneous management to the industrial chain controlled by large companies, farmhouses have lost their original rural flavor, and their personality and characteristics have gradually been diluted. On the surface, industrialization has improved the quality and management level of service, innovated products and projects, and expanded market and brand influence. However, in essence, the culture and heritage of the farmhouse have been weakened, making the farmhouse an empty shell of homogenization.
In order to solve this problem, the industrialization of farmhouse entertainment should focus on retaining the local characteristics of the countryside. First of all, farmhouse enterprises should tap into the traditional culture and historical heritage of the countryside and integrate it into the construction and operation of farmhouses. Secondly, the farmhouse industry should encourage innovative development and launch unique products and projects that highlight the characteristics and personality of the countryside. Finally, farmhouse companies should expand their marketing and promotion so that more tourists can understand and love the charm of the countryside.
The decline of farmhouses is a complex issue that needs to be analysed and solved from multiple angles and levels. ** The supervision of the farmhouse industry should be strengthened, relevant policies and laws should be formulated, and the behavior of stealing customers should be severely cracked down on to protect the rights and interests of tourists. At the same time, it can also encourage and support the standardization and development of farmhouses, and cultivate distinctive and competitive farmhouse brands.
Farm stay owners should pay attention to the needs of tourists, provide quality services and products, and establish a good reputation and reputation. They should focus on their own development and long-term interests, rather than blindly pursuing short-term interests, and pay attention to the needs and experiences of tourists, and create more attractive products and services.
Tourists should also be vigilant, choose reputable and word-of-mouth farmhouses, and report and boycott farmhouses that have the phenomenon of ripping off customers. At the same time, tourists should also consume rationally and not blindly pursue low prices and incentives to protect their own rights and interests.
Conclusion: The decline of farmhouse entertainment is a thought-provoking question, involving the relationship between rural and urban, economic and cultural fields. Solving the problem of the decline of farmhouses requires the joint efforts of all parties to find a path suitable for the development of farmhouses from various aspects such as policy, market, and culture. Only in this way can the farmhouse be revitalized, bring a better life experience to urban and rural residents, and achieve the goal of urban-rural integration and sustainable development.