How to get started with commercial illustration?Introductory Commercial Illustration Course Teaching!Commercial illustration is an art form with commercial value, which is widely used in advertising, publishing, film and television and other fields. With the continuous development of digital technology, the expression of commercial illustration has become more diverse. This article will introduce the basic concepts, development history and creative techniques of commercial illustration to help readers understand this art form and master its entry skills.
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2. The basic concept and development process of commercial illustration.
Commercial illustration refers to illustration works created for commercial purposes with a clear theme and design intent. The history of commercial illustration can be traced back to ancient times, but with the continuous development of digital technology, the form and expression of commercial illustration are constantly changing.
In foreign countries, commercial illustration has developed into a mature industry, and many excellent illustrators have accumulated rich commercial experience while creating. In China, commercial illustration has gradually received attention, and more and more illustrators have begun to set foot in this field.
3. Creative skills of commercial illustration.
1.Determine the theme and design intent.
When creating commercial illustrations, you first need to be clear about the theme and design intent. Theme refers to the central idea of an illustration and is an important element for an illustrator to express his or her views and emotions. The design intent is to transform the theme into specific picture elements, so that the audience can intuitively feel the theme.
2.Gather materials and references.
After determining the theme and design intent, the illustrator needs to gather relevant materials and references. These materials can include **, etc., which can help illustrators understand the relevant information of the theme and provide inspiration for creation.
3.Sketch creation.
After gathering materials and references, the illustrator can start sketching. Sketching is an important part of the commercial illustration creation process, which can help illustrators sort out their ideas, find deficiencies and improve them.
4.Color matching and picture composition.
After the sketch is created, the illustrator needs to work on the color matching and composition of the image. Color is one of the most important elements in commercial illustration, and different color combinations can produce different emotional effects. Picture composition is to make a reasonable layout of picture elements to make the picture more balanced and coordinated.
5.Detailing and tweaking.
After the color matching and composition of the picture is completed, the illustrator needs to work on and adjust the details. These details can include lines, light and shade, texture, etc., which can make the picture more vivid and vivid. At the same time, it is also necessary to make overall adjustments to the picture to ensure that the overall effect of the picture is in line with the design intent.
Fourth, case analysis.
In this section, we will introduce the practical application and expression of commercial illustration in the form of case studies. For example, if a brand wants to launch a new beverage, it needs a poster to attract consumers. Illustrators can create an attractive promotional poster by understanding the brand image, product features, etc.
V. Conclusion. Commercial illustration is an art form with commercial value, and with the continuous development of digital technology, its form and expression are constantly changing. This article introduces the basic concepts, development process and creative techniques of commercial illustration, hoping to help readers understand this art form and master its introductory skills.