In the past few years, the market share of the domestic market has basically been occupied by joint venture cars, and there is no independent brand in the sales crown, but after the birth of new energy vehicles, BYD and other independent brands continue to make efforts to seize market share. In November, the market share of independent brands has reached 597%, this year's sales of independent brands will surpass that of joint venture vehicles. Among them, BYD has become the all-dimensional sales champion, breaking the long-term monopoly of Volkswagen and Toyota, and successfully topping the car sales list.
BYD's overseas layout is like a bamboo
If an independent brand wants to go abroad to expand its market share, it needs to overtake in corners and outperform joint venture cars. BYD has been overseas in 2015, with continuous innovation of new energy vehicle technology, gradually open up the market. In recent years, BYD's overseas market share has been increasing, and in November 2023 alone, BYD's new energy passenger vehicle exports reached 30,629 units, ranking first in the field of new energy passenger vehicles in November, exceeding one-third of the export share of domestic new energy passenger vehicles in that month.
With such a large export volume, BYD's performance in foreign markets is naturally very bright. In the first half of this year, BYD entered the top 10 of the global car sales list for the first time, and this achievement is a gratifying result of multiple market sales championships. For example, in Thailand, BYD Seal won the first place in the D-class car sales list in November, and BYD also ranked first in Thailand's pure electric vehicle sales data from January to November. It is foreseeable that the total sales championship in 2023 will be won by BYD.
Spanning new energy, BYD has become the all-dimensional sales champion
In the foreign automobile market, BYD has gradually climbed to the top, and in the domestic market, BYD has also continued to make efforts, from the sales champion of new energy vehicles to the all-dimensional sales champion. According to the data of the passenger association, BYD Auto sold 301378 cars in November, which is higher than the sales of the North and South Volkswagen combined, and maintains an absolute leading position in the domestic passenger car market.
Although 2023 has not officially ended, it can be seen from the previous car sales that independent brands have successfully redeemed consumers' inherent impression of independent brands with the efforts of many car companies represented by BYD, so that more and more consumers like independent brands and are more willing to pay for independent brands.
The sales crown is not accidental, and the future of independent brands can be expected
As the mainstream trend of the future, new energy vehicles have the possibility of overtaking in corners for independent brands. When BYD's 6 million new energy vehicles officially rolled off the assembly line, BYD had already established its own solid foundation, and becoming the sales champion was not a flash in the pan, but a fruit of continuous accumulation. Even though the joint venture brand has reduced the price of gasoline vehicles to save sales, its performance in the automobile market is not satisfactory, and the market share is still biased towards the independent brand under the siege of major independent brands.
From the champion of the domestic new energy track, to the overseas layout to become the new energy sales champion in many countries, and further become the top ten in global automobile sales. BYD step by step, let the automotive industry change, but also let us see the development prospects of new energy vehicles, the future of independent brands can be expected, we must have more confidence in independent brands.