Thailand's Luckin claims China's Luckin 2 billion yuanRMB, which has aroused the attention and curiosity of many people. The trademark dispute between Zhongtai Luckin has been going on for some time, and the competition between the two coffee chains is becoming more and more fierce, and various tricks are emerging one after another.
Thailand Luckin copy-paste copy-paste copycat China Luckin. Not only did they copy the brand name, logo and font of China Luckin, but even the store decoration, display menu and product packaging were almost identical. Thailand's Luckin's copycat behavior has caused dissatisfaction and ** in China's Luckin, and they have gone to court many times to fight lawsuits.
In the first lawsuit, China's Luckin won the case, but Thailand's Luckin did not admit defeat, they re-appealed and won the second lawsuit. This result is undoubtedly a blow to China's Luckin, which has lost its use in Thailand"Luckin"Rights to trademarks.
Thailand's Luckin took advantage of the victory to pursue and not only claimed 2 billion yuan from China's LuckinRMBIt also claimed that China Luckin repeatedly forced them to stop using it"Luckin"trademarks, and seized their property, causing them serious financial losses. It is not yet known how the amount of Thailand's claim was calculated.
Thailand's Luckin's copycat behavior has been controversial and concerning. They shamelessly plagiarized China's Luckin brand, copying almost all the elements without alteration. They don't seem to care that they are an impostor, but confidently make this fact public.
Although China's Luckin has repeatedly filed lawsuits and put pressure on Thailand's Luckin, Thailand's Luckin doesn't seem to care, but is proud of it. They are convinced that they have complied with ThailandLaws, in accordance withLawsThe program was registered as a trademark and put into operation. In their opinion, this is reasonable and legitimate, and there is nothing to blame.
However, for China's Luckin, it was a double whammy. They were not only lost in use in Thailand"Luckin"trademark rights, but also face huge economic losses and impact on brand reputation. This is undoubtedly a heavy blow for a coffee chain brand that is just emerging.
This Sino-Thai Luckin trademark dispute has sounded the alarm bell for other companies, reminding them of the need to be cautious when entering overseas. In the era of globalization, businesses are faced with moreBusiness opportunitiesand competitive challenges. If an enterprise has a plan to enter the overseas market, it must carry out sufficient layout and planning at the beginning of its establishment.
Trademark registration and copyright protection overseas is a very important step. Registering a trademark or copyright ahead of time can reduce costs while also better protecting your brand. To avoid overseas trademark squatting, it is better to start in advance.
For China's Luckin, they are facing a difficult lawsuit and huge financial pressure. It is hoped that this trademark dispute can be resolved as soon as possible, so that consumers can enjoy a cup of Luckin coffee with peace of mind.
To sum up, Thailand's Luckin claim for China's huge compensation has aroused widespread attention and discussion. This trademark dispute between China and Thailand Luckin is shocking, and it also reminds other companies to be cautious when deploying overseas. It is hoped that the relevant companies can learn from this and be fully prepared for their own brand protection.