The new marketing concept of bare legged artifact is frequent, and the surface is glamorous, but i

Mondo Workplace Updated on 2024-01-30

In the cold wave, "warm products" are popular, including the "bare-legged artifact" that is quite popular with beauty lovers - warm socks close to skin color, which seem to have bare legs after wearing, and many products advertise "wear it to be thin", and also post a comparison picture before and after wearing, hence the name. As everyone knows, there are many problems behind the "artifact".

"Bare-legged artifact" wearing effect.

"Skinny legs" can induce a variety of diseases.

First and foremost are health risks. Not long ago, the "bare-legged artifact" was on the hot search because it was jokingly called "modern torture instrument" by netizens. The leg slimming effect of the "bare leg artifact" is achieved by tightly wrapping the legs with fabric, which is easy to cause symptoms such as allergies, paronychia, swelling of the lower limbs, and varicose veins.

Wearing results shared by netizens on social platforms.

The vast majority of "bare-legged artifacts" are chemical fiber products, with average air permeability, close to the world, and a dry climate in winter, which can easily lead to allergies. And many "bare-legged artifacts" adopt a stocking design in order to achieve the "bare-legged" effect from top to bottom. Socks that are not breathable enough tighten the feet, the toes are bent for a long time, and the toenails are forced to upturn, which is not only not comfortable, but also the fungus multiplies in a humid environment, which can induce paronychia, nail fungus and other diseases.

It is worth mentioning that some consumers confuse the "bare leg artifact" with medical elastic stockings, believing that since the medical elastic stockings on the tight legs can have the best varicose veins, then the "bare leg artifact" should also have a similar effect. As everyone knows, there is a big difference between medical elastic stockings and "bare-legged artifact", the former treats the disease, and the latter causes the disease.

Originally, the official name of medical elastic stockings is "medical varicose vein compression stockings", the purpose of which is to promote the return of venous blood to the heart in the lower limbs of the wearer, with different pressure levels. In terms of design, medical elastic stockings have the characteristics of step-by-step decompression: the highest support pressure is established in the ankle part and gradually decreases along the leg upwards. Usually, the pressure of medical compression stockings in the calf is 70% to 90% of the maximum pressure value, and the pressure in the thigh is only 25% to 45% of the maximum pressure value.

However, the "bare-legged artifact" does not have sequential decompression, but rather a similar pressure from top to bottom. Prolonged wrapping and compression of the leg is likely to cause swelling of the wearer's lower extremitiesLong-term wear can cause venous return disorders in the lower limbs, inducing or aggravating varicose veins in the lower limbs.

Some consumers also feel that since medical elastic stockings can cure diseases, it is okay to replace the "bare-legged artifact" with medical elastic stockings

The answer is no.

It is important to know that medical elastic stockings belong to the second class of medical devices, and users should go to the blood surgery department of a regular hospital for treatment, and choose the appropriate pressure level and specifications of medical elastic stockings under the guidance of doctors according to the degree of their varicose veins and the thickness of their legs. At the same time, people with cardiovascular diseases and patients with local ** injuries may not be suitable for medical elastic stockings. For people with cardiovascular disease, although medical compression stockings can promote venous return of the lower limbs, they will increase the burden on the heart and have certain risks. Patients with local** injuries are prone to aggravation of the condition if they use medical compression stockings.

In short, medical elastic stockings are the best means of vascular surgery, not ordinary daily necessities, and cannot be used at will.

New marketing concepts are frequently emerging, but the results are not ideal.

In addition to health risks, the new marketing concept of "bare-legged artifact" is also exaggerated or misleading.

In the market, the price of "bare-legged artifact" ranges from dozens of yuan to hundreds of yuan, among which the best products are often crowned with the banners of "new materials" and "new technology", and graphene, far infrared, and high denier numbers are all selling points.

The bare-legged artifact "** varies greatly.

However, the Shanghai Municipal Consumer Protection Commission has conducted an investigation on the "bare-legged artifact" and found that the products claiming to use graphene and far-infrared technology have no stronger thermal insulation effect than unused products. In contrast, "velvet" is more direct to improve the heat retention of the "bare-legged artifact".

The company's claim that "denier gauguin insulation" is also not credible.

The denier number (d-value) is a unit of yarn fineness, which refers to the weight grams of 9000 meters of yarn. For example, 100 denier (d) means that 9,000 meters of yarn weighs 100 grams. The higher the denier number, the heavier the yarn of the same length, and the thicker the yarn if it is the same material. According to the company's propaganda logic, the "bare-legged artifact" using coarser yarn is thicker and warmer.

However, the test found that the measured denier value of most of the "bare-legged artifacts" was very different from the nominal denier value. The Municipal Consumer Protection Commission further investigated and found that some brands used their own methods to measure deniers, rather than using internationally recognized unified benchmarks. What's more, there is no direct relationship between the insulation rate and the denier number. The test results show that the warmth effect of some "bare-legged artifacts" that claim to be high deniers is not as good as that of "bare-legged artifacts" with low deniers. Therefore, the Municipal Consumer Protection Committee suggests that consumers should rationally look at high-denier products, especially products that claim thousands of D values, and there is almost no corresponding yarn in reality, and the company's publicity justification needs to be verified.

All of the above shows that a skinny "bare-legged artifact" is not necessarily the best choice for winter wear. For consumers, it is necessary to comprehensively consider factors such as warmth, comfort, and wearing time, not only to prevent "beautiful frozen people", but also to beware of "thin legs hurting people".

The Paper).

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