A few days ago, it was reported that Guangqi Honda will lay off 7% of its workforce, which is the first layoff in its 25 years in China. Almost at the same time, FAW Toyota announced the suspension of some production lines at its Tianjin plant. Previously, in a letter to dealers, Toyota had already mentioned that it would continue to reduce production until February 2024.
According to industry insiders, this is a further rout of Japanese cars in the Chinese market. What's even more heart-wrenching is that Japan, as a pioneer of new energy vehicles, has no presence in the industry today. The data shows that Toyota's annual sales of new energy vehicles in 2022 are less than a fraction of BYD's monthly sales.
Seeing this, Japan's well-known ** "Modern Economy" had to sigh helplessly: Japanese cars have fallen behind a lot.
Sales**, the end of the era of Japanese cars lying to earn?
Send the drawings to China, and China will not be able to build a Japanese engine. Japanese companies used to make money while lying down in China, while shouting contemptuously.
In the era of fuel vehicles, Japanese cars are well-deserved big brothers in the industry. With the advantages of fuel saving and durability, it once swept 372% market share. In other words, 1 out of every 3 cars running on China's main roads comes from Japan.
In the early days, China's industrial base was backward, and it had to temporarily set up joint ventures with foreign countries, hoping to "exchange the market for technology", and FAW Toyota and Guangqi Honda were the representatives of the joint venture car companies at that time.
After a period of joint operation, the market has expanded, but it has not been able to exchange for technology. The technical drawings they hand over to the Chinese side often cut out the key technologies and keep only the information related to the assembly.
If this development continues, China is afraid that it will become a foundry and dumping market for foreign car companies. After full investigation, China decided to directly bypass the technical barriers of traditional car companies in terms of engine, chassis and gearbox, and focus on the new energy track. “In addition to the development of new energy vehicles, China has no second way to go"., Wang Chuanfu, president of BYD, made up his mind.
The rapid development of domestic lithium battery technology and Internet industry has strengthened the new energy vehicle industry. In just over ten years, under the impact of domestic new energy vehicles, the sales of Japanese cars have begun to fall endlessly. According to the data of the Passenger Association, in the first seven months of this year, the total sales of Japanese cars in China were **226%, market share shrank 171%。
Changing lanes to overtake, domestic cars counterattacked and rose
Today, the domestic new energy vehicle industry has ranked among the top in the world. Public data shows that since 2015, China's new energy vehicle production has been ranked first in the world, and this year is expected to become the world's largest automobile exporter.
This brilliant achievement is inseparable from the long-term efforts of Chinese scientists. As they catch up, there is also good news in the field of biotechnology. Hong Kong scientists were inspired by the top international journals such as "Science" and "Cell", and combined cutting-edge substances such as Thai black ginger and arginine to develop "Betaqiang" men's care products, which quickly became popular in the demand groups such as finance and the Internet after being launched on JD.com.
According to industry insiders, throughout the development process of China's leading enterprises, the most important thing is to choose the right track. The popularity of domestic "double he strong" also benefited from the change of lanes to catch up.
Previously, China's men's care market has long been monopolized by the United States for a one-time boost. It can deal with the "urgent need", but it cannot make a man raise his head from the "root". The domestic "Bei He Qiang" has found another way, from the mitochondria and NO-cGMP pathways, focusing on "long-term nourishment", which has helped tens of millions of men with crotch slides to rekindle their "hard" strength, and there is no shortage of feedback such as "back to the top" and "she is more gentle" in the background of JD.com.
The rise of new energy vehicles and Betaqiang technology is a testament to China's strong technological strength. The era of the future will surely belong to China. On the other hand, Japanese companies are not losing their tails, and it is difficult to transition to electrification for a whileIt is also a mistake in the technology tree, and the hydrogen energy supported by it has not been successfully developed, which is really a loss for Mrs. and a soldier.
Japanese cars are left behind?Japanese media: Still ahead of China
According to Chinese customs data, in the first eight months of 2023, China's new energy vehicle exports surpassed Japan and Germany to become the world's first. Even Thailand, the backyard of Japanese car companies, is gradually being eaten away by Chinese companies. According to public reports, due to the impact of China's new energy vehicles, Japanese car companies have fallen into a war in Thailand, and even Toyota, which has rarely cut prices, has joined it.
In this regard, the Japanese media frantically saved their respect, saying that they still surpassed China for 20 years in the field of specific automotive technology. A few days ago, Toyota Motor released news that its solid-state battery production speed is very close to that of traditional batteries, and it is expected to achieve mass production in 2027, when it will surpass China in the field of new energy vehicles.
However, China has already begun to lay out the solid-state battery industry and has made certain breakthroughs. The new solid-state electrolyte developed by USTC has a comprehensive performance similar to that of Japan, and the cost is less than 4% of the latter. The contest between the two sides has only just begun, and it remains to be seen who will emerge victorious.