Douyin promotion costs
1. Background.
Douyin, as one of the short ** platforms, has a huge user base and broad market prospects.
More and more companies are beginning to realize the promotion value of Douyin and have chosen to advertise on Douyin.
However, the cost of Douyin promotion has always been one of the focuses of attention for enterprises.
This article will discuss the cost of Douyin promotion.
2. The composition of Douyin promotion expenses.
Douyin promotion costs mainly include two parts, namely advertising space fees and creative production fees.
1.Advertising space fee: Douyin's advertising space fee is mainly based on the bidding ranking method, that is, the higher the bidding ranking, the higher the advertising space cost.
The cost of the ad space is calculated based on the advertiser's bid compared to the competitor's bid, and the higher the position, the higher the ad space cost.
In addition, the cost of ad space is also affected by the ad format and duration chosen by the advertiser.
2.Creative production fee: Douyin promotion also requires creative production, including copywriting, shooting and editing of advertisements.
The cost of creative production varies according to the qualifications and level of creative production, as well as the size of the advertisement.
3. The advantages of Douyin promotion costs.
Compared with traditional ** promotion, Douyin promotion costs have some obvious advantages.
1.Precise delivery: Douyin has strong user portrait and data analysis capabilities, which can be accurately placed according to users' interests, regions, genders and other information to improve the conversion rate of ads.
2.Strong interactivity: Douyin's short ** form has strong interactivity, and users can interact with advertisements through comments, likes, etc., increasing users' attention to advertisements.
3.High user stickiness: Douyin has a large number of loyal users, and users stay on Douyin for a long time, which can improve the ** rate and conversion rate of ads.
Fourth, the control method of Douyin promotion costs.
For enterprises, controlling the cost of Douyin promotion is an important issue.
Here are some ways to control the cost of TikTok promotion.
1.Bidding strategy: Enterprises can formulate a reasonable bidding strategy according to their own promotion needs and budget, and choose the advertising space and bidding ranking that are suitable for themselves to reduce the cost of advertising space.
2.Creative production: Enterprises can choose the appropriate creative production and carry out creative production according to their own needs, improve the quality and conversion rate of advertising, so as to improve the cost performance of advertising.
3.Data analysis: Enterprises can understand the conversion rate and effect of advertising through the analysis of advertising data, as well as the target users of advertising, so as to adjust advertising strategies and improve the effectiveness and conversion rate of advertising.
5. Case analysis.
Taking a company's promotion activities on Douyin as an example, the company chose a popular Douyin ** as the advertising background**, which attracted the attention of a large number of users through precise delivery and creative production.
The company chose a medium position in the PPC, which not only controlled the best rate of advertising, but also controlled the cost of advertising space.