When buying a down jacket, it is very important to choose the right brand. In recent years, the Canada goose has gradually lost its status and disappeared from the streets. So, why did the Canada goose fall off the altar while the domestic down jacket rose?This article will analyze the reasons for the fall of Canada geese to the reasons for the rise of domestic down jackets, and recommend some domestic down jacket brands worth paying attention to.
1. There is a lot of negative news, and the turmoil is one-sided
In recent years, Canada Goose has frequently appeared negative news in terms of quality and publicity, such as false publicity, double standard returns and other issues. This has attracted widespread attention, and consumers have questioned and distrusted it.
2. High ** and no discount policy
As a luxury brand in the down jacket industry, Canada Goose is expensive, and the ordinary styles are more than five or six thousand, and some styles even cost tens of thousands of yuan. Moreover, it is never discounted, which makes many consumers feel unaffordable or unwilling to spend so much money on it.
3. High homogenization and collision rate
In the past, the streets and campuses were full of people wearing Canada geese, which made it very embarrassing to bump shirts. This homogenization has made people gradually feel aesthetic fatigue with Canada goose down jackets, and consumers who pursue individuality and uniqueness have begun to turn to other brands.
4. Fakes are rampant, and consumers lose trust
There are a large number of fakes posing as Canada Goose on the market, and the price is much lower than **, so that many consumers choose to give up buying Canada Goose down jackets to avoid being deceived. For consumers, they are not willing to risk spending a fortune on a fake.
1. Relatively low
Compared with foreign brands such as Canada Goose, the first domestic down jacket is more accessible to the people and easier for the public to accept. In addition to brands with more than a few thousand yuan, there are also some domestic brands that can buy high-quality down jackets for a few hundred yuan. The diversification of ** provides consumers with more choices.
2. Hard-core configuration, professional warmth
Domestic down jackets have made great progress in terms of configuration, not only using technical down and high-tech fabrics, but also some brands have excellent anti-drilling technology. In terms of thermal performance, domestic down jackets can provide professional warmth functions to meet people's needs for warmth.
3. Fashion design and innovation
Compared with the single style of Canada goose, domestic down jackets are more fashionable and innovative in design. They not only pay attention to thermal performance, but also pay attention to the diversification and personalization of styles, avoiding the problems of homogenization and embarrassment. Different domestic down jacket brands have their own characteristics in style design.
For consumers, it is very important to choose a domestic down jacket brand that suits them. Here are some brands to watch:
1.Bosideng, Kellerstone, Tianshi, Black Ice, Camel, Skypeople and other professional outdoor function brands. These brands** are relatively high, but they are very functional and suitable for outdoor sports and extreme environments.
2.Pathfinder, Alayy, Flying in the Snow, Yalu, Duck and other urban style brands. The down jackets of these brands are simple, versatile and stylish, and they are cost-effective for everyday wear.
Canada Goose, as a former Internet celebrity brand, has gradually lost the favor of consumers, mainly due to the frequent negative news, high prices, homogenization and the proliferation of fakes. At the same time, domestic down jackets have gradually risen and become the new favorite of consumers by virtue of their lower **, professional thermal configuration, fashionable design and more choices. When choosing a domestic down jacket brand, consumers can choose a brand that suits them according to their needs and preferences. Whether it is an outdoor brand that pursues professionalism and functionality, or an urban style brand that focuses on fashion and versatility, the domestic down jacket market can meet the needs of different consumers. So, whether you choose a Canada goose or a domestic down jacket, you need to make an informed decision based on your needs and budget.