One of the biggest challenges facing university graduates in China today is employment. Many people pursue stable jobs, the so-called "iron rice bowls". However, one man who had a stable career in the bank chose to give up and embarked on the path of entrepreneurship, eventually establishing his own company. This person is Huang Qisen.
In 1965, Huang Qisen was born in Minqing County, Fujian Province, and became the joy of the family. His father had high hopes for him, hoping to train him to become a talented son and glorify his ancestors. At a very young age, his father enlightened him and tried to make him stand out at the starting line. Huang Qisen was very smart, understood his father's expectations, and was admitted to Fuzhou University at the age of 15 and became a "child prodigy".
In 1984, Huang Qisen successfully graduated and joined China Construction Bank. Due to his diligence and hard work, he was quickly appreciated by his leaders and promoted to management. However, in the wave after the reform and opening up, he chose to go to the sea to do business. Although his parents were against it, they eventually supported his decision and provided funds for his venture.
In 1996, Huang Qisen registered and established Tahoe Group Co., Ltd. to position its business in real estate development. However, a few years later, he found that the company had been in the middle of the stream and had difficulty receiving large projects. Huang Qisen is not reconciled and hopes that the company can become the leader of the industry.
Faced with internal and external pressure, Huang Qisen decided to change his thinking and innovate his business mode. He positions the company's real estate projects as courtyard-style buildings with Chinese characteristics, attracting purchase demand from the social elite. In 2002, he built the "Courtyard on the Canal Bank" project in Beijing, which was a great success.
Huang Qisen's innovation has attracted the attention of the market, and the project has attracted elite buyers with its unique courtyard-style architecture. This marks that Tahoe Group has successfully embarked on the road of refinement strategy and pointed out the direction for the company's future development. In 2010, Tahoe Group was successfully listed, ushering in a new stage of development.
However, Huang Qisen did not become complacent because of this, but gave back to the society in the same year. He donated 10 million yuan to the disaster area, 3 million yuan to support the construction of Qiantang Primary School, and 1 million yuan to build a health station in a poor county in Guizhou. His generosity was recognized by society and he was listed as a philanthropic figure.
However, in the following years, Huang Qisen fell into a series of decision-making mistakes. From 2013 to 2014, Tahoe Group's frenzied land acquisition led to heavy debts, and finally the capital chain was broken. He tried to make up for the deficit by raising prices, but lost market share further. In April 2020, Huang Qisen was included in the list of dishonest judgment defaulters, and Tahoe Group went into decline.
Huang Qisen's entrepreneurial career is full of legends, from a "prodigy" to a successful entrepreneur, and then to a dishonest executor. His experience has taught us that entrepreneurship requires more than just being smart. Huang Qisen's story is a vivid portrayal of success and downfall, providing profound reflections and lessons for other entrepreneurs.
Huang Qisen's entrepreneurial experience is embarrassing, from a "prodigy" to a dishonest executioner, his life trajectory is like a magnificent **, which deeply attracts people's attention. This story has both the brilliance of success and the profound lessons that provide us with many lessons worth pondering.
First of all, Huang Qisen's entrepreneurial journey shows the courage and determination of entrepreneurs. He resolutely gave up in the face of a stable career and chose to start a business, which required great courage and firm faith. He not only faced the incomprehension and opposition of his family, but also faced the challenges of fierce competition in the industry, but he insisted on following his own path and eventually created a brilliant future.
Secondly, the key to Huang Qisen's success lies in his sense of innovation and refined business strategy. By positioning his real estate projects as courtyard-style buildings with Chinese characteristics, he has succeeded in attracting buyers from the elite class of society. This innovation has not only been successful in the market, but also pointed the way for the future development of the company. The refined business strategy has made the company go to the pinnacle of listing and become a leader in the industry.
However, Huang Qisen's success was not the end, and his subsequent decision-making mistakes led to Tahoe Group's sharp decline. Crazy land acquisition, high debt ratio, and finally the capital chain was broken, and the company was in trouble. Huang Qisen's price increase strategy was even worse, losing market share, which eventually led to the company's decline.
This story teaches us that entrepreneurs need to constantly reflect and Xi. Although Huang Qisen has achieved success in innovation and refined operation, he does not seem to pay enough attention to the company's overall operation and risk management. His lack of a deep understanding of the industry and a comprehensive grasp of the company's operations eventually led to its demise.
For other entrepreneurs, this is a profound lesson. Success is not the end, entrepreneurs need to maintain a humble and Xi attitude. The accumulation of experience and continuous learning and Xi are the key to maintaining the sustainable and healthy development of the company. At the same time, we must always be vigilant to market changes and risks, adjust business strategies in a timely manner, and avoid repeating the mistakes of the past.
Overall, Huang Qisen's entrepreneurial story is not only a model of success, but also a warning on the road to entrepreneurship. His experience tells us that entrepreneurship is not all smooth sailing, and it requires careful choice, courage and hard work, and more importantly, it is necessary to maintain a humble and Xi attitude to constantly adapt to the changes in the market in order to be invincible in the business world.
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