Thailand Luckin has an annual income of only 290,000 yuan, and the parent company also has Douyin T

Mondo Social Updated on 2024-01-30

Red Star News.

On the morning of December 19, Thailand's 50R Group (50R Group) formally filed a lawsuit with the court, asking the court to order China Luckin Coffee to compensate it for economic losses of 10 billion baht (about 2 billion yuan), which the court has accepted. Luckin's official Weibo responded that the relevant situation has yet to be verified. 50R Group said in the documents submitted to the court that it had legally registered the Luckin trademark with the Thai Ministry of Commerce in 2020, and everything was handled in accordance with the rules and procedures of Thai law, and was allowed to use the trademark to operate a coffee shop business that sells beverages such as tea and coffee. Later, China Luckin Coffee filed a lawsuit against the truth of the facts with the **Intellectual Property and International ** Court, accusing 50R Group of registering the trademark in bad faith, and the court of first instance ruled against the defendant. However, 50R Group decided that the judgment was unfair, submitted a rebuttal to the court, and won the case on December 1 this year.

50R Group also wrote in the complaint that in the early days, before the court made a final judgment, China Luckin had repeatedly forced the plaintiff to stop using the trademark, and repeatedly forcibly seized the other party's property, causing it to suffer serious economic losses. 50R Group also spent a lot of money in the lawsuit, asking the court to award a total of 10 billion baht in compensation from China Luckin Coffee.

Thai Luckin's "storefront** posted on social **.

Red Star News inquired on the official ** of the Ministry of Commerce of Thailand that the plaintiff 50R Group has a total of four shareholders, of which 3 Thai shareholders account for a total of 56% of the investment, and 1 Chinese shareholder accounts for 44% of the investment. At the same time, there is also a company called Royal 50r Group*** The company has a total of 2 shareholders, 1 Thai and 1 Chinese, and the shareholding ratio of the two is 51% and 49% respectively.

The journalist notedIn addition to the "Thai Luckin Coffee" that fell into the legal turmoil, there are also "Douyin Thailand", "Ping An Pharmacy (Thailand)", "Douyin Coffee" and so on.

The revenue shown on the above-mentioned company's Thailand business information inquiry**, the total revenue of "Douyin Thailand" in 2020 is 18,784 baht (about 3,842 yuan.)2 yuan), "Ping An Pharmacy (Thailand)" in 2020 total revenue of 6893789 baht (about 1409917 yuan).7 yuan).The total revenue of "Thai Luckin Coffee" in 2021 is 1411847 baht (about 288694 yuan).$4).

Thailand Luckin Coffee's total revenue in 2021 is 1411847 baht (note: the abscissa is the Thai Buddhist calendar year).

According to public information, the "Thai Luckin" that made "China Luckin" lose the lawsuit is a Luckin brand trademark owned by Thailand Luckin Coffee, which is legally registered with the Department of Commerce of Thailand, and has now developed and operated more than a dozen Luckin coffee shops in Thailand. Red Star News saw through the social ** account of "Thai Luckin" that the "Thailand Luckin" coffee shop has a lot of Chinese elements, including the Chinese characters of "Luckin Coffee" on the signboard, there are also Chinese translations on the menu, and even some posters also have Chinese.

Thai locals told Red Star News that there are many local coffee brands in Thailand, and supermarket chains such as 711 have also launched their own coffee, so the popularity of "Luckin Coffee" in Thailand is not very high, so it is speculated that the consumers of this "Thai Luckin" are mainly local Chinese.

Thailand Luckin" released a new product poster on social **.

Previously, it was reported that "Thai Luckin" belongs to the Royal Thai 50R Group, which "has a background in the Thai royal family and military." However, Thailand's highest-level security department, Thailand's domestic security operations command (ISOC), told Red Star News that Thailand does not have any private companies, let alone invest in any companies.

And the so-called Thai royal background of this company is even more impossible. The person said, "The word Thai royal (royal family) can be opened for registration at the Department of Commerce of Thailand, and any enterprise can go to register this word." Therefore, in Thailand, the word "royal" appears in the trademark, which does not mean that it has a royal background.

Red Star News reporter Shen Xingyi.

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