On December 20, 2023, the 24th anniversary ceremony of Bailiankai was grandly held at the Realm Golden Bay Resort in Huizhou, which was planned and participated in the creation by Shi Ziyi, President of Bailiankai Group, and participated in the creation of the large-scale literary and artistic masterpiece "Bailiankai Chinese Civilization ** Dance Epic" was staged simultaneously, gathering 13 famous Chinese singers and 4 well-known reciters, presenting a shocking cultural audio-visual feast to the audience, promoting patriotic feelings, strong cultural self-confidence, rave reviews, and was well received by CCTV-4** TV station, Guangdong Radio and Television Station and many other authoritative ** tracking reports.
As an advocate of "cultural beauty" in China, Bailiankai adheres to the core values of "achieving a beautiful life with love" and has always practiced itWith first-class brand culture to promote the construction of world-class enterprises, it has been labeled as a "beauty industry culture brand" by the industry and is familiar to the public. It is reported that at the 24th anniversary celebration of Bailiankai, the cultural feast staged that day certainly became the highlight of the scene, and the review of the public welfare and charity trajectory of Bailiankai in the film moved the audience, so that everyone was moved, showing the responsibility of Chinese national enterprises.
Charity glimmers into a torch to light up public welfare 2023
Chinese people have love, kindness, and good roots, and good culture is one of the Chinese national cultures. Looking back on the public welfare actions in the past year, the strength of Bailiankai is clear!
This year, the footsteps of "Bailiankai Chinese Veteran Care" traveled through Guangzhou, Tongcheng, Anji and other cities, and carried out a commendation ceremony for the heroes and veterans, giving practical economic help, and also expressing the concern and attention to the veterans.
This year, "Bailiankai China Sports Chamber of Commerce and Chinese Retired Athletes Care" commended athletes who won glory for the country and contributed to China's sports cause, and lit up the light of the spirit of "winning glory for the country and never giving up" represented by Chinese athletes in the form of awards.
This year, "Bailiankai Silicosis Patients**" donated to the silicosis patients group through the Beijing Daai Qingchen Association, and called on more people to pay attention to special groups, and warm China with public welfare actions.
This year, Bailiankai donated to the Beijing Hefeng Art Association to support the art education of rural children, blowing the wind of public welfare and charity from the city to the countryside, and igniting the light of education.
This year, Bailiankai funded the "Mingming Literature Award" to provide support for the cultivation of young literary talents, pave the way for literary dreams, and guide young people to integrate their personal dreams into the Chinese dream of realizing the great rejuvenation of the Chinese nation, so as to better give back to the country and society.
Charity is not pity and sympathy, but an extension of the Chinese culture of goodness. Gathering good actions and passing on good culture, Bailiankai 2023 will join hands to drive Bailiankai franchisees, employees, customers and Bailiankai Group to adhere to the original intention of love culture, with enthusiasm, so that special and vulnerable groups can truly feel the care from the society, and at the same time, with brand power appeal and influence, continue to make efforts to convey warmth
Shi Ziyi: Culture is a force to do good
What is more powerful than material is the transmission of culture!Bailiankai Group has developed in the past 24 years, and its business scope has expanded from beauty to haircare, health care, medical beauty, e-commerce, training and other fields, becoming an industry leader, Bailiankai has led nearly 8,000 franchisees to solve beauty and health problems for 8 million users, and benefit the people with effective products and professional services, but Bailiankai wants to do more!
As the first entrepreneur to put forward the business philosophy of "cultural beauty", Shi Ziyi, president of Bailiankai Group, once saidIt is hoped that Bailiankai will become a respected and outstanding enterprise, and the Bailiankai brand will shine on the world stage as the "business card of China's beauty industry".。Mr. Shi Ziyi not only pays attention to leading the positive development of the industry, but also always enthusiasts in public welfare, leading Bailiankai Group to unswervingly practice corporate social responsibility, with practical actions and personal participation, committed to charity and public welfare, with his personal influence and Bailiankai brand power, so that more public welfare activities in the society to attract high attention and positive communication. In 2022, Beijing Daai Qingchen Public Welfare Association will be specially forMr. Shi Ziyi awarded the honorary title of "Dust Cleaning Public Welfare Person"., and invited him to sing the theme song of the "World Breathing Day" public welfare activity "Dust", fully affirming Shi Ziyi's influence in public welfare.
5. Great charity and public welfare** Achieve a beautiful life with love
Practicing the culture of love, fulfilling corporate social responsibility, and giving back to the society with sincerity, Bailiankai has been walking non-stop!Over the past 24 years, Bailiankai has successively established "Bailiankai Silicosis Patients**", "Bailiankai People Student**", "Bailiankai Chinese Veterans Care**", "Bailiankai Zhang Weihua Charity for Patients with Problematic Skin**", "Bailiankai - China Sports Chamber of Commerce, China Retired Athletes Care**".and other 5 major charities and public welfare**, in a number of public welfare and charity fields synchronous efforts, organized hundreds of public welfare activities, a total of more than 10 million yuan in charity and public welfare undertakings, unswervingly contribute to the society.
In the future, Bailiankai Group will always adhere to the core values of "achieving a beautiful life with love", continue to do good with public welfare actions, practice the responsibility of a national enterprise, repay the country with the strength of Bailiankai, convey positive values to the society, and warm every vulnerable group, every person and every heart.