In recent years, overseas celebrity promotion has been favored by cross-border enterprises, but many cross-border companies do not know whether their products are suitable for this marketing channel, and how different the effect of different industries is.
The nature and characteristics of different industries directly affect the difference in the effectiveness of overseas celebrity promotion. For example, consumer brands are often more likely to attract consumers through influencer promotions because the visual effect of the product is easier to display in a short or short one. In contrast, businesses in the B2B space need more specialized knowledge and technical content, which may require different types of influencers or more specialized content creators to promote.
The target audience of different industries is also different, which directly affects the effectiveness of influencer promotion. For example, a product in the health and fitness space may be more likely to engage an audience with experience sharing and professional advice, so influencers with relevant expertise are needed. In contrast, fashion and beauty products may need influencers who are in line with fashion trends to achieve better results.
The influence and trust of the influencer play a key role in the effectiveness of the promotion. In some industries, there may be a higher level of trust in influencers from a larger audience, such as the gaming industry, where players may be more susceptible to influencers from well-known game streamers or critics. However, in other industries, such as finance or healthcare, the demand for professionalism and authenticity may be higher, so the professionalism and credibility of influencers are even more important.
The brand's promotion strategy and goals can also affect the effectiveness of influencer promotion. Some brands may be more focused on short-term** and sales, and may choose influencers who are more well-known and can quickly attract attention. Brands that place more emphasis on long-term brand building and loyalty cultivation may focus more on partnering with influencers who align with the audience's values and can consistently output valuable content.
The promotion of overseas influencers is also influenced by regional and cultural factors. Audiences in different regions have different preferences for content, style, and presentation. Therefore, the influencers who choose to work with also need to take into account the cultural differences of the target market to ensure the acceptance and appropriateness of the promoted content.
The difference in the effect of overseas celebrity promotion in different industries is the result of the comprehensive effect of many factors. Therefore, we should not only look at the industry, but also look at it together with multi-dimensional factors.