In recent years, the popularity of soy sauce wine has been obvious to all, far surpassing other flavor types, what is the advantage of soy sauce wine?Why is it so popular with investors?
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1. Market data of sauce-flavored liquor.
According to the data, in 2022, China's soy sauce wine production capacity will be about 700,000 kiloliters, a year-on-year increase of 167%, accounting for about 671 percent of China's total liquor output10 of 20,000 kiloliters43%；The sales revenue was 210 billion yuan, a year-on-year increase of 105%, accounting for about 6626 percent of China's total liquor sales revenue500 million yuan of 3169%；The profit was about 87 billion yuan, a year-on-year increase of 115%, accounting for about 2201 of the total profit of liquor in China700 million of 3951%。It can be seen that the production capacity of soy sauce liquor accounts for only one-tenth of the total production capacity of the country, but the profit exceeds one-third of the total profit of the national liquor.
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Second, the scarcity of sauce-flavored liquor.
Scarcity is precious, and the more scarce the material, the more it can arouse people's desire for possessiveness. In the liquor industry, soy sauce liquor has always been a scarce liquor. First of all, the sake brewing environment is unique in the country. On the banks of the Chishui River, located in the river valley, the wind speed is small, which is very conducive to the habitat and reproduction of microorganisms for brewing soy sauce wine, and is an irreproducible natural ecological breeding base. Secondly, production is limited. The raw material of soy sauce wine can only be used from locally grown red tassel sorghum, and the complex brewing process takes a long time and the wine yield is low, resulting in limited production.
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3. The cultural value of sauce-flavored liquor.
One side of the water and soil, one side of the wine, but also the side of the characteristic culture. For thousands of years, the Chinese have had a banquet when they encounter an incident, and they must drink wine at every banquet, and wine is the "first of a hundred gifts". Until now, "courtesy", "righteousness" and "love" have been continuously continued and long ago in the wine. As a branch of liquor, soy sauce liquor also contains thousands of years of history, culture, humanistic spirit and brewing skills. This culture is formed little by little, has stood the test of time, and has formed a rich cultural asset.
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Fourth, the investment value of sauce-flavored liquor.
The longer the storage time, the more mellow the body, the better the quality, and the higher the vintage, so the financial attributes of the soy sauce wine are naturally existing. Because of the special brewing process of soy sauce liquor, the brewing process determines that it can make full use of the microbial community and exert its own effects, and make it achieve the realm of "the older it ages, the more fragrant it is" through esterification reaction. The reputation of "liquid **" is also well-founded!
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Fifth, the craft value of soy sauce wine.
People who understand the brewing process know that the brewing of soy sauce liquor is different from other aromatic liquor, soy sauce liquor has become the world's famous liquor because of its complex process, and has strict requirements for region, raw materials, environment, climate, technology, blending, storage, etc., coupled with the food in recent years, the production capacity of soy sauce liquor is also limited, and the high-quality base wine has a fault, and the growth of high-quality production capacity is far from keeping up with the growth of market demand, which will lead to further growth of soy sauce liquor.
From the current point of view, the growth space of soy sauce liquor is still the biggest business opportunity in the liquor industry in 3-5 years. There are three reasons, one is the incremental space provided by the nationalization of soy sauce wine to the national soy sauce liquor;The second is the high-end of soy sauce wine to the value of soy sauce wineThe third is the centralized space provided by the hot soy sauce wine category to the brand soy sauce wine craze. Based on the industry revenue of 210 billion yuan in 2022, assuming that the compound growth of soy sauce wine at a steady rate of 15%, the overall scale breakthrough is still expected. There are all kinds of signs that the craze of the soy sauce wine track is still there.