In 2023, all physical stores are facing a problem, that is, there are fewer and fewer offline users in stores, and we originally thought that the opening of the epidemic would usher in a batch of retaliatory consumption, but we did not expect to usher in the involution between peers.
Now many physical stores are doing their own ** and online stores, this combination of online and offline can indeed make the store business a little better, but this is just a drop in the bucket, some merchants even spend money to buy traffic or invite experts to visit the store, so the effect is not long-lasting, because the traffic brought to you by the talent is always short-lived, only merchants learn to improve store services and upgrade the operation model is a long-term solution.
The pattern must change
Now the nature of doing business has completely changed, our current customer base is getting younger and younger, post-00s, post-90s, post-80s this group of users, what are their needs?Nowadays, people pay more attention to service and cost performance, so the owners of all physical stores in the future, don't do the best involution, we must adapt to the times to improve the quality and operation mode of our stores.
If the physical store wants to go more long-term, it must do a good job in the core things of our store, such as my products, technology, service, environment and so on. Three or four years ago, Douyin invested 10,000 yuan in advertising, which could bring 100,000 yuan of turnover to the store, and now investing 10,000 yuan may not be able to earn back 20,000 or 30,000 yuan, and it may even be ineffective.
The advent of the Soyo digital store
With the advent of the era of consumption downgrade, user demand has shifted from standardization to personalization and customization, and store services have to be upgraded. In this context, Soyo came into being. When the cost of the old customer acquisition method continues to soar, the digital store proposed by Soyo is another gospel for offline physical stores to break the situation and roll up.
Soyo digital stores use the new technology of smart contracts to help merchants achieve customer drainage and customer locking and repurchase and retention in the later stage, leading tens of millions of merchants to "break the volume", break the traditional shackles of opening stores, and rebuild a new type of store membership system. In the past, the goal of opening a store was to become bigger and stronger, but in the era of economic downturn, "survival" has become the main task of keeping the cornerstone. If you also want to know about Soyo and want to know how the physical store can counterattack and become a store with a monthly turnover of millions, please leave a private message to us!