One Item, One Code New Retail is a business model based on Internet of Things technology and big data analysis, aiming to realize the traceability and sharing of commodity information, and provide a more efficient and accurate marketing strategy for the FMCG industry.
First, the concept of one thing, one code of new retail.
One thing, one code new retail is a business model based on Internet of Things technology and big data analysis, which realizes the traceability and sharing of commodity information by giving each commodity a unique one. Consumers can understand the whole process of production, circulation, and sales of goods by scanning ***, so as to better understand the quality and safety of goods. At the same time, enterprises can also realize the traceability and sharing of commodity information through the new retail system of one thing and one code, so as to improve management efficiency and marketing effect.
Second, the characteristics of one thing, one code of new retail.
1.Uniqueness: Each product has a unique *** to ensure the accuracy and uniqueness of the product information.
2.Traceability: Consumers can understand the whole process of production, circulation, and sales of goods by scanning ***, so as to better understand the quality and safety of goods.
3.Interactivity: Consumers can interact with merchants by scanning***, increasing consumer engagement and loyalty.
4.Data analysis: Enterprises can collect a large amount of user data through the one-item-one-code new retail system for precision marketing and personalized services.
3. The application scenarios of new retail in the FMCG industry.
1.Commodity traceability: Through the new retail system of one item and one code, enterprises can realize the full traceability of goods to ensure the quality and safety of goods.
2.Precision marketing: Enterprises can collect a large amount of user data through the one-item-one-code new retail system for precision marketing and personalized services.
3.Channel management: Enterprises can realize the refined management of channels through the new retail system of one thing and one code, and improve channel efficiency and sales effect.
4.After-sales service: Enterprises can provide after-sales service through the one-item-one-code new retail system to improve consumer satisfaction and loyalty.
Fourth, the role of one thing, one code of new retail in the marketing upgrade of the FMCG industry.
1.Improve management efficiency: Through the new retail system of one thing and one code, enterprises can realize the full traceability and management of goods and improve management efficiency.
2.Precision marketing: Enterprises can collect a large amount of user data through the one-item-one-code new retail system to carry out precision marketing and personalized services to improve marketing results.
3.Enhance consumer trust: Enhance consumer trust and loyalty to products through measures such as product traceability and after-sales service.
4.Promote channel expansion: Promote channel expansion and sales growth through measures such as refined channel management.
5.Reduce costs: Reduce your company's operating costs through measures such as inventory reduction and returns.
6.Improve brand image: improve the brand image and market competitiveness of enterprises by providing high-quality after-sales service and personalized service.
One item, one code new retail can not only improve management efficiency, precision marketing, enhance consumer trust, promote channel expansion, reduce costs and improve brand image, but also contribute to the sustainable development of the FMCG industry.