Douyin s new regulations were introduced and will be implemented today

Mondo Social Updated on 2024-01-28

What is mycoplasma pneumonia Douyin officially issued a new regulation prohibiting users from profiting from improper drainage of "large and small numbers". This regulation aims to crack down on matrix accounts that systematically publish low-quality, homogeneous or even illegal content in bulk, as well as those accounts that do not violate the rules of their own content, but improperly profit from diversion through other illegal accounts (small accounts).

The reason for Douyin's new regulations prohibiting "small accounts from large accounts" is that the platform has discovered that some black and gray industry gangs are trying to publish a large number of low-quality, homogeneous or even illegal content in an organized manner in the form of multiple accounts ("large and small accounts") and divert traffic from each other to make improper profits.

Specifically, these violations include:

1.The platform will strictly crack down on the "matrix number" that publishes low-quality, homogeneous or even illegal content in batches in an organized manner

2.Accounts (large accounts) that do not violate the rules by posting content by themselves, but improperly profit from diversion through other violating accounts (small accounts).

In order to protect the rights and interests of users, Douyin has updated the "Douyin Matrix Number Misconduct Governance Rules" in accordance with relevant laws, regulations and platform rules such as the "Provisions on the Governance of the Online Information Content Ecosystem" and the "Douyin Community Self-Discipline Convention". The rules will come into effect on December 1, 2023.

For users who violate this provision, the Douyin platform will take measures such as deleting, blocking, and restricting the dissemination of the illegal content. In addition, according to the circumstances of the violation, measures will be taken against the offending account, such as erasing the illegally obtained followers, restricting or prohibiting being followed, suspending or permanently closing the account's profit-making authority, restricting the dissemination of account content, and banning or blocking the offending account.

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