I. Introduction:ZEEKR 001Used to beNew energyAutomotive marketIt caused a huge sensation, but now it is found that its reputation is gradually being questioned, and sales are declining. This article will dive in**ZEEKR 001and analyze its position in a highly competitive market.
ZEEKR carAs ZhejiangGeelyHolding GroupNew energyCarsbrand, with a strong endorsement. The brand was established in March 2021 with the mission of "creating a travel life with the ultimate experience", and has been given high expectations. AsGeelyThe group is inNew energyAn important brand segment of the marketZEEKR carIt has attracted a lot of attention since its inception, especiallyGeelyCar owners are the key user groups that they pay attention to.
At launchZEEKR 001Before,ZEEKR carThere is already a range of electric models. However,ZEEKR 001The emergence of the market has caused a sensation in the market. The car has a sleek and sporty exterior design, and the unique hunting outfit shape is even more eye-catching. Coupled with its reasonable price and rich model configuration,ZEEKR 001It has become the object of many fans. Orders poured in, sales soared, and people were looking forward to it.
April 15, 2021ZEEKR 001Officially unveiled at the ZEEKR Smart Center in Hangzhou Bay, China, and began accepting pre-sale orders. Surprisingly, just two months later, on June 15ZEEKR 001All pre-orders were sold out. The volume exceeded our expectations. ZEEKR 001Based onGeelyThe Group's vast intelligent evolution experience that has taken many years to createArchitecture, with its ultra-high configuration and people-friendly **, it has attracted the attention of countless consumers.
This model is equipped with a doubleMotors, with a 0-to-100 km/h acceleration time of just 38 seconds. It also uses an 86kwh capacityBatterypackage, the cruising range reached 526 km, which is impressive. In addition,ZEEKR 001It is also very good in terms of intelligent configuration, including L2 level assisted driving, head-up display, seat ventilation and heating, and so on. And ** only 29-360,000 yuan, compared to competitorsNIOIdealand other brands are more advantageous. This combination is irresistible to consumers, and sales have been climbing.
October 2022,ZEEKR 001The monthly sales exceeded 10,000 units, and reached its peak in December, with monthly sales reaching 11,337 unitsThat means one every minuteZEEKR 001was sold, which shows how hot its sales are.
However, the good times did not last long, along withZEEKR 001Orders began to be delivered, and issues began to arise with the user's experience and various reviews. These problems are gradually weakenedZEEKR 001led to a decline in sales. The phenomenon of the double heavens is impressive.
Among them, the most dissatisfied problem for users is the car machine system. According to netizens,ZEEKR 001The in-vehicle system is difficult to use, and there are often problems such as jamming and crashing. Users also found thatZEEKR 001The maximum peak torque in the vehicle's parameters was changed, triggering a crisis of confidence. In addition,ZEEKR 001There are also problems with some configurations, such as electric door clamps, unstable Bluetooth key connection, etc. These questions are rightZEEKR 001The word of mouth has had a great impact.
ZEEKR 001The word-of-mouth collapse has had a direct impact on sales, from nearly 1Sales of 20,000 units plummeted to 3,116 units in January 2023. This downward trend has raised suspicionsZEEKR 001quality and reliability.
Actually,ZEEKR 001The car system problems have been improved in the follow-up, but there are still some first-class design and other problems, which make many car owners feel troubled when using them. WhileZEEKR carThe performance on issues such as the crisis of trust and the official "standard" to "optional" has also caused dissatisfaction among users.
AlthoughZEEKR 001sales and reputation have declined, but in terms of performance, appearance and value for money, it is still a worthwhile purchasePure electric vehiclesZEEKR carIt has been launched with a KirinBatteryThe ultra-long battery life version to meet the needs of more users. However,New energyAutomotive marketCompetition is fierce, and brands have launched cost-effective models with similar exterior styling and luxury configurationsZEEKR 001Missed opportunity.
In there are 300,000 yuanBudgetwill choose to buyZEEKR 001, which is a question that requires deep thought. As the market evolves, consumers' choices will be influenced by more factors.