In recent days, many car companies and netizens have criticized the results of the winter test of Chedi around the results of the winter test of Chedi, which is neither scientific nor fair. Some netizens jokingly called the Emperor of Knowing the Car "Emperor of the Black Car", "Emperor of Destroying the Car", "Emperor of Collecting Money" and "Emperor of Recharge".
A Shandong netizen posted that the weather of minus 40 degrees, how many places and how many days in a year in the country?The purpose of this kind of test is to make money, right?A netizen in Hunan questioned whether he understands Che Di and is it professional?Is there a test eligibility?A Hebei netizen believes that the winter test of the car emperor is similar to that of a layman leading an insider, and the car manufacturer doesn't know more about cars than **?A netizen in Tianjin said that he understands Chedi is indeed a person who specializes in smearing and does not understand cars at all. A netizen in Sichuan said that knowing the car emperor and the black car emperor can indeed influence many potential consumers who do not know it, and the state should manage it. Some netizens even believe that they should disband it because they understand that the car emperor is causing disaster to the country and the people. A netizen in Zhejiang said that the Chedi app should be banned. A Jiangsu netizen said that the emperor who understands the car will be completely banned.
In fact, the core of the problem is not that the winter test science of Chedi is not scientific and rigorous, but that Chedi is not qualified to do car evaluation at all. As an automobile information platform, there is no professional qualification for automobile evaluation granted by the relevant state departments, there are no professional automotive evaluation professionals, there are no professional facilities for automobile evaluation, and there are no evaluation standards.
An automotive information platform has to do what professional institutions and professionals do, and it is hell if it doesn't make jokes. It is no wonder that some people say that the car evaluation of the car emperor is a farce, purely to create topics to win traffic, and with traffic there is money.
As early as July 2021, an article was published in response to the car-to-car crash test of the car emperor, entitled: Let professional people do professional things, ** people don't stretch their hands too long. Now it seems that this article from two years ago still has practical significance.
As a means of transportation on the road, the performance of the car is related to the life safety of drivers and pedestrians. In order to ensure the performance of the vehicle, the car is comprehensively tested and evaluated from the dimensions of appearance, interior, handling, power, emissions, fuel economy, and safety from the beginning of research and development to evaluate its performance, quality, safety, comfort, etc. Car evaluations are conducted by professional organizations or car manufacturers and include laboratory tests, road tests, safety crash tests, etc.
The scientificity, objectivity and fairness of automobile evaluation are very important, and scientific testing standards and methods must be followed. At present, there are more than 160 national mandatory standards for automobiles. Only if all of these criteria are met can the vehicle be listed on the catalogue and marketed. It can be said that the vehicles currently sold in the market are in line with national standards.
In addition to the national mandatory standards, there are also some independent third-party car evaluation agencies. These institutions use higher standards than the national standard for testing, and have excellent professionals and first-class professional testing equipment and laboratories, the evaluation process is scientific and rigorous, and the evaluation results are also recognized by automobile manufacturers and consumers.
The nine major new car evaluation systems, including the United States US-NCAP, IIHS-NCAP, Euro-NCAP in Europe, J-NCAP in Japan and C-NCAP in China, all have industry-recognized professional and technical teams to provide the public with objective and accurate vehicle safety information through independent, impartial, professional and open testing and evaluation, so as to better choose cars for consumers and use them as consultants, and also promote the development of healthy competition in automobile quality.
Recently, GAC Toyota Bozhi 4X electric vehicle was charged in a low-temperature experimental cabin in the China Automotive Center, and it took 40 minutes to charge from 30% to 80% at a low temperature of minus 20 degrees. The cost of this low-temperature test chamber is as high as 10 million yuan.
There are more than a dozen similar laboratories in the China Automotive Center, including automobile emission laboratory, automobile real vehicle collision laboratory, automobile safety laboratory, automobile lighting and vision laboratory, engine laboratory, auto parts laboratory, automobile vehicle laboratory, gas vehicle testing laboratory, and parts electromagnetic compatibility laboratory. The total investment is hundreds of millions. The China Automotive Center has also invested in the construction of professional automobile test sites in Yancheng and Yakeshi, Jiangsu.
Some domestic automobile groups also have their own automobile professional laboratories and vehicle test sites. Great Wall Motor's winter test site in Heihe, Heilongjiang Province, is a new energy test platform dedicated to low-temperature testing.
None of these expensive automobile laboratories and automobile test sites, domestic Internet platforms, have them, and there are no corresponding professional testers.
The car evaluation done by automobile manufacturers and professional institutions is still relatively reliable. However, the car evaluations made by many Internet platforms are very unreliable, neither scientific nor rigorous, and seriously mislead consumers.
Know Chedi is an automotive information platform owned by ByteDance, and Toutiao and Douyin are both products of ByteDance. According to the official website of Chedi, Chedi provides the latest cars, automobiles, automobiles, car news, evaluations, shopping guides and other content. Backed by ByteDance's product matrix, in addition to independent apps, it also carries out automotive vertical content operations in Toutiao, Watermelon**, Douyin Short** and Volcano Small**.
According to the "Investigation Report on the Impact of "Third-Party Evaluation" on Consumer Rights and Interests released by the China Consumers Association, the China Consumers Association conducted an experiential survey on a total of 350 "third-party evaluation" accounts on 12 Internet platforms such as Douyin, Weibo, Xiaohongshu, Kuaishou, Bilibili, Watermelon**, and WeChat platforms, and found that: 931% of the "third-party assessments" are suspected of having problems with assessment standards, and there are many subjective assessments that lack assessment standards55.7% of the "third-party evaluations" are suspected of integrating commercial testing and impartiality in the mode of commercial maintenance and testing37.2% of consumers reported that the quality of the goods purchased through the **"third-party evaluation" had problems;35.7% of "third-party assessments" are suspected of being false assessments.
*From the web.
The 12 Internet platforms pointed out by the China Consumers Association, among which Douyin and Watermelon** are not related to Chedi.
Since its launch in August 2017, relying on the traffic advantages of ByteDance's Toutiao and Douyin, it has quickly gained a large number of fans, and the number of installs of the Chedi app has reached 1.9 billion. With the blessing of the highest number of days, the influence of the car emperor in the automobile circle has expanded rapidly. It is said that its goal is to take down the long-established automobile information platform "Autohome".
Two days ago, I communicated with the person in charge of public relations of a well-known domestic car company, and said that someone said that this winter test understands that Chedi has collected money from car companies. He thinks that understanding Chedi is not bad for money.
It is said that in 2022, the revenue of Chedi will be as high as billions of yuan, and it may be more in 2023. Since it's not bad for money, why is Chedi keen to pay out of his own pocket to engage in winter and summer tests of cars?Including this time, it is already the fifth.
Some analysts believe that it is easy to catch the pigtails of the car when it comes to car evaluation, especially under extreme conditions, and it is easy to attract everyone's attention. Under normal circumstances, the tested cars are in line with national standards, and nothing can be found. In extreme conditions, it's easy to spot faults. If there is a problem with the vehicle and then it is transmitted intensively, there will be traffic. And with traffic, won't the money come?
This year, the test vehicle was tested in the heat of Turpan 48 for 4 hours, and the temperature in the car reached 70, and then said that the formaldehyde exceeded the standard. According to the national standard, the test is carried out at a high temperature of 40 to 50. This kind of perverse test of violence is pure nonsense, can it be convincing?This practice is not only anti-science, but even *** this year's winter test, and there are many similar cats.
Everyone on earth knows that electric vehicles lose power very badly at low temperatures. I understand the car emperor but want to test the pure electric battery life of the plug-in hybrid model at minus 40 degrees, is this unclear that I am here to touch the porcelain?
Relying on the platform advantages and traffic hegemony of Toutiao and Douyin, since the birth of Chedi, the first feeling given to people is domineering. Some hacked car companies and brands dare not speak out. understands that the car emperor seems to be fair, and has raised a number of self-** accounts. The content of black cars and black companies is disseminated through these accounts, and the background of Chedi is then spread.
* There is a rule in the field, all positive content, no matter how important, does not have a lot of traffic. And those that break the black material, black enterprises, hunting, and even obscene content, the traffic is very high. Coupled with the fact that the platform is behind the scenes, a strange circle of "counterfeit money drives out good money" has been formed.
This winter test of the car emperor has aroused the anger of many car companies and netizens, and for a while, the voice of the crusade against the car emperor is overwhelming, and the car emperor seems to have become a "public enemy of the whole people". Some users of the Chedi app said that they want to uninstall the Chedi and will never be on the Chedi in the future. Even some of the self-leading names that understand the Che Emperor's cultivation do not dare to come forward to support it. On the contrary, it is a group of drama chasing entertainment numbers that can't be beaten by the eight poles of the car, and they jumped out to support the car emperor, which is really ridiculous. It's greasy behind this,**
Since he claims to be a car, he must follow the basic guidelines and take responsibility. It is necessary to promote the healthy development of China's automobile industry and automobile market, instead of damaging the reputation of automobile products and automobile brands with unscientific and rigorous testing, and even endangering the development of the automobile industry and automobile market.
China's auto market in 2023 will be extremely difficult. The ** war at the beginning of the year spread until the end of the year. The entire automotive circle, from the main engine factory to the automobile, is full of anger. The results of the winter test of Chedi further fueled this anger and intensified the infighting. The intensification of infighting has not only harmed the interests of automobile OEMs and dealers, but also seriously damaged the interests of consumers.
If you understand that Chedi has really degenerated into the "Black Car Emperor" and "Recharge Emperor" in the mouth of netizens, and has lost its credibility, then, is there still a need for such an automobile information platform to exist?(ENDS).