Questionnaire delivery is the most important part of the questionnaire research process, and this article will introduce the process of questionnaire delivery.
1. Establish research objectives
Clarify the purpose and objectives of the questionnaire and understand the research question you are trying to solve.
2. Determine the sample
Determine the target audience and sample size based on the research objectives. When the population characteristics of the respondents are relatively large, quota sampling is more appropriate. Quota sampling is a type of non-probability sampling that involves dividing respondents into mutually exclusive subgroups based on some known characteristics. What is important about probabilistic sampling is that the people in each subgroup are selected by the researchers, not randomly.
For example, a manufacturer wants to find a target group for a certain product in the local area, and wants to know which age groups prefer their products, and they decide to recruit 100 people for each age group.
3. Design a questionnaire
A good-looking questionnaire design can be the icing on the cake for a survey. The aesthetics of the questionnaire are more likely to stimulate the interest of the respondent and make them more patient to complete the survey. A very professional questionnaire in both format and content will undoubtedly win a lot of favor from the respondents, and the respondents may be more willing to take the next survey.
4. Pre-research
Conduct pre-research before delivery to identify and fix possible issues or unclear problem expressions.
5. Determine the method of questionnaire delivery
Choose the most suitable method for delivering surveys according to your target audience, such as third-party survey panels, which have become increasingly popular and trusted by professional research companies over the past decade.
Third-party investigative teams tend to be large and diverse. When you need to expand your audience and consider sample diversity, it's better to buy directly.
The PowerCX wind chime system has 4 million+ self-owned sample databases, and can also reach 400 million+ consumers of domestic head e-commerce, as well as 2 of the recruitment**500 million+ users. Through portrait tags + behavior tags, its sample service can accurately locate the target group, covering multiple dimensions such as shopping behavior, shopping attitude, browsing preferences, interest preferences, demographic attributes, mobile phone devices, etc., and can achieve accurate sampling based on e-commerce shopping behavior and social ** content preferences, and targeted delivery questionnaires.