On January 9, 2024, Jingfuya Cosmetics held a grand strategic conference in Linyi, Shandong, with the theme of "Rooted in the East, White and Pure Makeup", and released the first "Root Herbal Purification" brand in the beauty industry represented by Jingfuya, which attracted the attention and witness of entrepreneurs from all over the country, more than 200 beauty chain practitioners and many people inside and outside the industry.
Jingfuya brand has been committed to providing safe and effective skin care solutions for Chinese women. At the press conference, the founder of the brand, Zhang Yanwen, said: "Through this strategic conference, we hope to show the world our in-depth understanding of oriental women's skin, as well as our persistent pursuit of 'achieving beauty without makeup for everyone'."
The content of the Jingfuya strategy conference mainly covers three aspects: first, the release of a new brand strategy for the beauty chain industry, aiming to explore the growth opportunities of the industry;The second is to focus on the brand strategy, the operation measures of the Jingfuya team, to create high-quality store services, and the third is the upgrade of the new store of JingfuyaProvide growth empowerment for entrepreneurs and beauty chain practitioners, and provide a higher level of value for customers.
At the press conference,Zhang Yanwen, founder of Jingfuya brand, said:We understand that the skin needs of Asian women are different from those of the West, so we have always insisted on developing skincare products that are more suitable for the skin characteristics of Eastern women. ”
Zhao Zilong, a brand expert, said: "In the beauty market, the soul of Chinese brands comes from the strength of Chinese ingredients, which makes us believe that China will be able to create its own unique industry on a global scale and become the first in the industry." ”
Root herbal purification, safer user value
Under the guidance of the national trend, the herbal extraction technology has been fully developed, and is welcomed by users around the world.
Zhang Yanwen, founder of Jingfuya brand, said: "It is not easy to start a business, spend money on the blade and do the right thing, which is not only in line with the national trend, but also meets people's needs, which is the core concept of "rooted in the Orient, white and clean" that Jingfuya adheres to. ”
Based on the principle of "rooted in the East, white and clean without makeup", Jingfuya clarified the innovative category of "root herbal skin purification" at the press conference, and brought customers the value of safer skin purification through the skin purification concept of "safe use of herbs and nourishment of all roots".
1. Root herbal purification, leading a new chapter of safe skin purification
The Pure Fuya Root Herbal Purifying Brand has always adhered to the user-centric, and the new strategy has pushed this concept to a new height. The brand puts safety as the first principle of product development. In order to achieve this goal, Pure Fuya Root Herbal Purifying has undergone a comprehensive upgrade in the selection of raw materials, production processes and quality control to ensure that each product meets the highest safety standards.
Under the guidance of the new strategy, the number of stores of Jingfuya Root Herbal Purification began to grow steadily. This growth is not a disorderly expansion, but a clear direction and plan. Jingfuya will expand stores in a targeted manner according to market demand and customer feedback to ensure that customers can enjoy high-quality services anywhere. At the same time, with the expansion of stores, Jingfuya Root Herbal Purifying will also further improve the after-sales service to ensure that the interests of customers are fully protected.
Brand expert Zhao Zilong said: "In the face of a highly competitive market environment, the new strategy of Pure Fuya Root Herbal Purification has injected new vitality into it. This strategy focuses on safety and user value, and takes store growth as an opportunity to ensure that customer interests are protected. At the same time, through the user experience beyond the product itself, Jingfuya Root Herbal Purifying Skin continues to shorten the distance with customers and win a broader market space for it. In the future, we have reason to believe that Jingfuya Root Herbal Purifying Skin will continue to lead the industry trend and become the preferred brand of more consumers. ”
2. Deeply understand the market, upgrade service standards, and bring customers a new skin care experience
In the new market environment, Jingfuya has a deep understanding of market demand and consumer behavior. Through market research and analysis, brands can more accurately target customer groups and develop effective operational strategies. In order to better serve young consumers, Jingfuya has also increased its investment in online marketing to enhance brand awareness and influence.
Service quality is one of the key factors for brands to win customer trust. In order to improve the customer experience, Jingfuya constantly upgrades its service standards, and strives for excellence in all aspects from product selection, sales consultation to after-sales service. Jingfuya provides personalized consulting services and tailor-made skin care solutions for customersStrengthen after-sales service, solve customer problems in a timely manner, and improve customer satisfaction.
Zhang Yanwen, founder of Jingfuya brand, said:We believe that only by truly understanding and meeting the needs of consumers can we win the recognition and trust of the market. In the future, Jingfuya will continue to upholdRooted in the East, white and plainThe concept of providing more professional and personalized skin care solutions for Asian women around the world. ”
Brand expert Zhao Zilong said: "The new market operation and service model is an inevitable trend of brand development. By deeply understanding the market, upgrading service standards, and deepening customer service, brands can bring new skin beauty experiences to customers and win the market competition. In the future, with the continuous change of consumer demand and the intensification of market competition, brands need to continue to innovate and progress to adapt to market changes and meet customer needs. ”
3. Jingfuya's new store is upgraded to release the potential and user value of entrepreneurs
The new store of Jingfuya Root Herbal Purification has not only been comprehensively upgraded in decoration and layout, but also innovated in operation mode and training system. Jingfuya's new store provides a full range of support for entrepreneurs, from site selection, decoration to personnel training, operation and management, all provide professional guidance and support. This innovative business model lowers the threshold for entrepreneurship, allowing more people who are interested in the beauty business to participate and jointly promote the prosperity and development of the industry.
Zhang Yanwen, founder of Jingfuya brand, said: "We are convinced that the beauty industry will be able to achieve positive and healthy development in the land of the East, and at the same time lay a solid foundation for Chinese brands to go overseas. Our new store not only reflects the oriental culture, but also has a simple and fashionable aesthetic, and the store growth is directional, and the interests of customers are protected.
Pure Fuya Root Herbal Purifying Skin understands the difficulties and importance of entrepreneurs, so it is committed to providing all-round support and empowerment for entrepreneurs. Through systematic training and guidance, Jingfuya helps entrepreneurs improve their professional skills and management capabilities. At the same time, Jingfuya has also built a platform for communication and cooperation, so that entrepreneurs can learn from each other, share experience, and grow together. This kind of empowerment not only helps entrepreneurs realize their personal value, but also injects a steady stream of impetus into the rapid development of Jingfuya root herbal purification.
Zhang Yanwen, founder of Jingfuya brand, said: "The new store upgrade strategy of Jingfuya Root Herbal Purification is a deep empowerment of entrepreneurs and users by the brand. By providing entrepreneurs with a full range of support and training, brands help them unleash their potential and realize their personal valueBy continuously improving product quality and service quality, the brand creates a safer and more valuable skin beauty experience for users. In the future, Jingfuya Root Herbal Purifying Skin will continue to deepen this empowerment model, grow together with more entrepreneurs who are interested in the beauty of the skin, and bring a better life experience to users. ”
The successful holding of this brand strategy conference not only demonstrates the leading position of Jingfuya in the beauty and skin care chain market, but also lays a solid foundation for the future development of the brand.