Original title: "2023 China Game Industry Report" released (citation).
The revenue of the domestic game market exceeded 300 billion yuan for the first time (theme).
On December 15, the "2023 China Game Industry Report" (hereinafter referred to as the report) was released at the 2023 China Game Industry Annual Conference. The report shows that in 2023, the actual sales revenue of the domestic game market will be 30296.4 billion yuan, a year-on-year increase of 1395%, breaking through the 300 billion yuan mark for the first time. User scale 66.8 billion people, a year-on-year increase of 061%。
The report points out that the main reasons for the year-on-year growth and record high revenue of the domestic game market this year include: many negative factors during the epidemic have obviously subsided, and users' willingness and ability to consume have reboundedNew game products are concentrated on the market and there are explosive models, which together with long-term operation products support revenue growthThe widespread use of multi-terminal concurrency has significantly contributed to revenue growth. This year, the actual sales revenue of China's self-developed games in the domestic market was 25637.5 billion yuan, a year-on-year increase of 1529%。
The report analyzes the overall situation of China's game industry in 2023: first, the compliance and self-discipline of practitioners and the protection of minors have become normalized;Second, although the domestic game market has rebounded significantly, the pressure is still great, and confidence needs to be boostedThird, the business model has been newly expanded, and the operating efficiency has been improved through technological development and application explorationFourth, we continued to deploy overseas markets, and in the fierce competitive environment, overseas revenue declined slightlyFifth, self-developed products, excavation and dissemination of excellent traditional Chinese culture have gradually become the mainstream;Sixth, the entry of e-sports into Asia has a far-reaching impact, and the development of the industry has ushered in new opportunitiesSeventh, the cross-border empowerment of "game +" has been re-reflected, and social benefits and corporate responsibility have been newly reflected.
*: China Industry Network - Workers**.