"Heavy snowfall, November Festival. The big one is also prosperous, and the snow is flourishing so far. "December 7th is the traditional Chinese solar term heavy snow, that night, Douyin traditional culture anchor @苏佳宝 @筱老师 @缪兰 @祝宛央lotus gathered @Douyin Live official live broadcast room, following the Xi custom of the ancients to gather guests on a cold day, and held an online "warm cold party". During the event, the four anchors brought "snow"-related tracks, recitation performances, and "Flying Flower Order" PK through live PK. While highlighting the charm of traditional culture, it also conveys "romance unique to Chinese".
At the beginning of the live broadcast, Douyin recitation anchor and professional host Teacher Xiao first introduced the Xi of "Warm Cold Meeting" to everyone. During the "warm and cold meeting", literati and scholars often take turns to be the east, calling friends to accompany and chant poems, which is really a joy in the world. The live broadcast PK of the day was a new form of "warm and cold meeting", "we gathered in the warm live broadcast room, interacted with everyone in the air, and felt the warmth from the inside out", said Mr. Xiao.
In the live talent PK link, the first to "fight" was Su Jiabao, a Douyin national musical instrument anchor who is good at playing the guzheng. I saw her flexible and slender fingers flying up and down the strings, and the beautiful melody of "The Sound of Snow Falling" sounded;"I listen slowly, the sound of snow falling", the textured voice of Mu Lan then echoed out;Zhu Wanyang, an original ** person who is active in Douyin, sang a classic old song "A Cut Plum", and used his singing voice to interpret the moving winter scenery;Teacher Xiao, who appeared at the end, brought a poetry recitation of "Qinyuan Spring Snow" to everyone, conveying the beauty of the power of winter snow with sound.
The Flying Flower Order was originally a word game when the ancients carried out the wine order. In the subsequent live broadcast, the four anchors moved the ancient elegant Xi form of flying flower order to the live broadcast room, and launched a poetry solitaire around the word "snow". "Knowing that it is not snow from afar, for there is a dark fragrance", "Lonely boat, fishing alone in the cold river snow", "The window contains the snow of Xiling Thousand Autumns, and the door is anchored in the Dongwu Wanli boat", "The cold snow and plum are exhausted, and the spring breeze and willows return......".From Wang Anshi's "Plum Blossoms" to Li Bai's "Music in the Palace", the recitations of the four anchors turned the live broadcast room into a vast "snow country".
In the second subsequent talent PK, around the theme of "snow", Su Jiabao sang "Half Life Snow", Mu Lan brought the classic old song "Drifting Snow", and Zhu Wanyang performed "Dead Snow" with an ethereal voice. Teacher Xiao recited Xi Murong's poem "The Moment of Melting Snow", and wrote the end of the live broadcast that night with a voice full of artistic conception.
Teacher Xiao said that he hopes to bring more valuable content to netizens through the integration of ** and poetry and literary works in the live broadcast. "Times are changing, trends are changing, but the common sentiment of classic culture has never changed. ”
Live PK not only has the nature of literary and artistic competition, but also its real-time interactivity, which strengthens the connection between cultural anchors. Talent streamers use the chorus ensemble function in the live broadcast PK to carry out innovative creations. For example, on the day of the Chinese Lunar Qixi Festival, @果果吹笙笙 @多漾室内乐团 and other musical instrument anchors met friends with songs, showing the different charms of Chinese and Western musical instrumentsIn the live broadcast of the "Tang Poetry Competition", @李仓卯 @费军 and other four recitation anchors vividly presented the rhythm and artistic conception of Tang poetry to the audience through joint recitation, "Flying Flower Order" and other linksAt the recent Douyin live broadcast "Talent Competition", @芊芊儿 @千寻 and other Chinese dance anchors used the same song relay performance to fully demonstrate the power and beauty of Chinese dance.
Live PK is never just about "earning rewards", let alone "winning or losing". Some comments pointed out that the essence of live PK is to interact, blend and win-win with the help of different cultural values and different groups. As more and more practitioners in the traditional opera and folk music industries enter the live broadcast room and participate in live PK, traditional cultural anchors have found a new stage, new income and new audience on Douyin.
It is understood that in the past year, Douyin Live has vigorously supported high-quality traditional cultural content, and has successively launched support plans such as "dou has a good show", "dou has Chinese music" and "dance inheritance" to help more outstanding anchors create a new stage in terms of resources, traffic, and services. With the help of relevant plans, the number of traditional cultural performances on Douyin increased by 205% year-on-year, and the total number of anchors increased by 157% year-on-year.