The "Xinjiang cotton" humiliation incident broke out in 2021, and some international brands used words to insult and disrespect Chinese people while earning money from the Chinese.
Many domestic celebrities stood up to defend national interests at the first time, targeting brands suspected of "insulting China".
At the risk of possibly paying high liquidated damages, they chose to terminate their contracts one after another, a move that won unanimous praise from netizens.
However, some celebrities chose to "commit crimes against the wind" at this time, and still continued to cooperate with insulting brands.
Let's talk about these celebrities who endorse brands that insult China.
Can you identify the characters in it?
Karen Mok was born in Hong Kong, China in 1970, and at the age of 23, she released her first ** "Karen".
He has played roles in many works, including "Journey to the West" and "Fallen Angel".
Karen Mok has achieved many achievements in both the field of ** and film.
All kinds of awards have been awarded, especially in the field.
Karen Mok once went on a tour that spanned half the world.
Her concert attracted a large number of fans, and the scene was even more crowded.
Karen Mok must be one of everyone's favorite singers, and she must be on the list.
Although Karen Mok has made outstanding achievements in the field of ** and won the love of many people, however, in 2021, due to the cooperation with the insulting Chinese brand, many people changed their attitude towards him.
Karen Mok released her latest song "Women's New Knowledge 2021" through the Internet in 2021
Many netizens rushed to watch, however, it was found that Karen Mok was wearing a dress from Dolce & Gabbana, a brand that was once considered insulting to China, in the music video.
Karen Mok not only hyped it up, but also put the ** wearing Dolce & Gabbana clothes on her Weibo homepage.
You will also need to change your profile picture to the same**.
Karen Mok was caught in the whirlpool of ** for a while.
In 2018, the Dolce & Gabbana brand was accused of insulting Chinese characters due to advertising issues, and was boycotted by Chinese celebrities.
Chinese stars Wang Junkai and Di Lieba immediately terminated the contract with the insulting Chinese brand at that time, showing their cooperative attitude.
In addition to these, the brand has also invited celebrities such as Chen Kun, Tang Yixin and Haiqing to participate in its fashion show.
After hearing the news, everyone immediately purchased a return ticket.
Got everyone's praise for this patriotic act.
In 2024, Karen Mok did not shy away from wearing the insulting brand in her new song and hyped up this behavior.
Karen Mok once became the target of ridicule and abuse from everyone.
The seriousness of the matter also made Karen Mok realize.
When he posted an apology, he put the blame on the clothing and the team.
Get yourself out of this predicament without any stain.
Soon after, he announced on the Internet that he would hold a concert.
He also posted backstage with the staff preparing to celebrate.
Karen Mok was happily preparing for her world tour, however, when the event was held in Hong Kong, there were large empty seats in the audience, and almost half of the seats were unoccupied.
Apart from family and friends, few of the audience bought tickets for the concert.
Karen Mok's behavior in the "insulting China" incident can be seen, resulting in serious damage to her reputation in the eyes of the audience.
His career has also taken a serious hit.
The Legend of Sword and Fairy III was released in 2009 and became an important work.
As soon as it was broadcast, the show was firmly at the top of the ratings of major TV stations.
This drama is not only the memory of a generation, but also makes many of the actors in the play famous.
Today, the actors who starred in the show have become first-line stars in the entertainment industry.
Tang Yan has received more attention for her success in playing the affectionate Nuwa's descendant "Zixuan" in the play.
Although Tang Yan was born in 1983, she rose to prominence with Yang Mi, Liu Shishi and others, so Tang Yan successfully became one of the "post-85 little flowers" and became a first-line star.
In the entertainment industry, once you have a certain amount of influence and fame, you will always be compared with each other.
Tang Yan was severely criticized by the public for not being as decisive and resolute as Yang Mi in dealing with issues of national interests.
Tang Yan ** the news of her cooperation with the Swarovski brand on the public platform, the time is May 10, 2021.
Officially, he has officially announced that he has become the face of Swarovski.
As soon as it came out, this news immediately caused a heated discussion among netizens, who expressed their incomprehension.
Is Tang Yan brainless?Someone said. "Wouldn't she investigate the history of a brand before choosing a brand to work with?Is it just to make money?”
As early as 2019, netizens reported that the Swarovski brand was insulting to China.
Swarovski listed Hong Kong, China as a separate "country" at the time.
Regarding the situation that this brand involves China's territorial issues, Jiang Shuying immediately issued a statement at that time, saying that it would terminate all cooperation with the company.
She stressed that the territorial sanctity of the State must be put above national interests.
Everyone recognized and appreciated this "patriotic" move.
In less than two years after the incident, Tang Yan quickly cooperated with a brand that insulted China, and this contrast is thought-provoking.
All of a sudden, it became the focus of everyone's discussion and attack.
At this time, some netizens revealed that Tang Yan's cooperation with the insulting brand is not the only one.
There were rumors of insulting China in Skechers' early years, but Tang Yan quickly reached a cooperation with Skechers soon after the incident.
Tang Yan's endorsement of the Fresh Rich brand once listed Hong Kong as an independent country on its official **.
The people** also "named and criticized" the Fresh Rich brand on this matter.
Tang Yan began to receive some domestic endorsements, because big foreign brands had accidents one after another.
She has just announced the endorsement of the domestic health brand, and it has been officially promoted on the front foot.
Subsequently, the brand got into trouble.
Some people bought "Ai Ai Tie" because Tang Yan endorsed the product.
After use, it caused blisters all over the body and left scars.
After further verification, it was found that the product belonged to the "three no products".
Tang Yan's decision to choose to become an "endorsement brand" was a big surprise, and everyone was disappointed for a while.
She was accused of "only caring about making money for herself, not caring about others, and lacking a sense of responsibility".
Tang Yan was unrestrained in her endorsements, which caused her "word of mouth" to plummet and lost many fans.
Yang Zi, who was born as a child star, played the role of "Xia Xue" in "Family with Children", and has accompanied several generations of children.
Although she had accumulated a certain amount of prestige when she was a child, after graduating from university, her face no longer had the immaturity of her childhood.
Due to her plump figure, in the early stages, Yang Zi could only play minor roles in some TV series.
After Yang Zi carried out ** and "face upgrade", her acting path slowly opened.
She has won countless fans with her excellent acting skills and likable personality, and has become a rising star in the entertainment industry in recent years.
became a "post-90s little flower" and successfully became one of the first-line stars in China.
Yang Zi not only has excellent acting skills, but also has a good personality, and her lively and straightforward personality has won everyone's love.
It is favored by many stars in the entertainment industry.
In addition, the official also recognized her "good".
Yang Zi once served as an "ambassador for the popularization of the Civil Code", calling attention to the Civil Code.
However, Yang Zi, who often mentions "patriotism", chose to cooperate with the insulting brand "Coach", which attracted widespread attention.
In 2019, netizens ** a "Coach" brand clothing, listing Hong Kong and Taiwan as a separate country.
Such acts have seriously violated China's territorial sovereignty and at the same time caused harm to the feelings of the Chinese people.
Despite knowing that "Coach" was an insulting brand, Yang Zi quickly reached a cooperation with them a year later.
is still hyped on public platforms, and netizens are very disappointed with Yang Zi's cooperation with the "insulting Chinese brand".
Many people's attitudes towards Yang Zi have changed because of this incident and they have begun to express negative evaluations of her.
Because he lost the support of the audience, he became the object of ridicule and ridicule from everyone.
Some people also compared Yang Zi with Liu Wen, the spokesperson at the time.
When the brand's "insulting incident" occurred in 2019, Liu Wen served as the spokesperson of the world's supermodel.
Liu Wen terminated the cooperation with the brand at the first time.
Subsequently, the article expressing apologies for the unscrupulous partner brands was posted on the public platform.
At the same time, she expressed her deep affection for the motherland and stated that "I will do my best to fulfill my duties under the principle of putting the national interest first."
Because she terminated the contract and had to pay a huge amount of liquidated damages to the brand.
Everyone praised Liu Wen's firm stance and the "patriotic" spirit she displayed.
Observing Yang Zi's aspect, in order to obtain brand endorsement fees, she still chooses to work hand in hand with the "insulting China" brand, which forms a clear contrast with the "patriotic" Liu Wen.
This incident made Yang Zi ridiculed and ridiculed by netizens, and frequently exposed negative news, which had a certain impact on her career.
The 2021 "Xinjiang Cotton Incident" involving H&M revealed the problems behind many brands.
Major brands have been criticized so harshly that even the people have spoken out.
Chinese celebrities, as spokespersons, have terminated contracts with brands and terminated all cooperation as soon as possible.
Their patriotic deeds have been praised countless times and set a good example for the people.
However, in the case of many celebrities terminating their contracts, some celebrities chose to remain silent and did not make any remarks, although Liu Yifei has American citizenship, she has been active in the Chinese entertainment industry.
Because of her stunning performance in a series of classic costume works in China's early years, she was known as the "fairy sister", and the "goddess" in the minds of countless people at that time.
Chinese stars have terminated their contracts one after another, with the occurrence of the "Xinjiang cotton incident" in 2021.
Eason Chan is the global spokesperson of the "Adidas" brand and a lifelong spokesperson.
In the event of the risk of paying a large liquidated damages, the contract is terminated immediately.
and announced that he had terminated all cooperation with the "insulting Chinese brand" and personally issued a statement.
Other celebrities who have worked with the brand have terminated their contracts, as Eason Chan was the first to announce the termination.
However, Liu Yifei, as a brand spokesperson, has never expressed her position.
Many netizens also spoke out, calling on Liu Yifei to respond to the incident.
However, although everyone waited left and right, it was found that Liu Yifei posted an advertisement for the brand on social ** a few days before the "incident".
Liu Yifei became the focus of attention for a while and attracted much attention.
At this time, Liu Yifei posted on her super talk that after confirmation, Liu Yifei did not have any cooperation with Adidas.
Although it controls the trend of ** to a certain extent, many netizens do not agree with this statement.
Liu Yifei is different from other celebrities who have terminated their contracts for the reason.
She did not personally issue a statement certifying the termination of her contract with the Adidas brand.
Her termination of the contract can be proved by more than just a sentence of Chaoyan.
So far, Liu Yifei has not expressed any position on this matter, which has also become an unsolved mystery.
When talking about Zhang Liangying, the first thing that comes to people's minds is that she is the singer of the theme song "My Dream" of Huawei mobile phones.
Huawei acquired all the copyrights of Zhang Liangying's song for 80 million **.
The turning point in Zhang Liangying's life is the song "My Dream".
Zhang Liangying was born in 1984 and is a native of Chengdu, Sichuan. When she was younger, she used to perform in bars.
In 2005, he stepped into the entertainment industry and participated in the "Super Girl" competition.
Until the appearance of Huawei's theme song "My Dream", it has been tepid since then.
Zhang Liangying began to officially attract the attention of the public, and she successfully won everyone's love with her clear and bright high notes.
After that, Zhang Liangying has made more and more significant achievements in **.
She was also invited to the 2010 Grammy Awards, becoming the first Chinese singer to be invited to attend the ceremony.
Not only are the best awards at home and abroad frequently available, but the best strength has also been widely recognized.
Zhang Liangying has also taken a new step on the international stage, she has collaborated with internationally renowned ** and has done a world tour.
Zhang Liangying has established herself in the "Chinese music scene", and Zhang Liangying's reputation and influence continue to rise, so she began to accept cooperation invitations from various well-known brands.
However, when choosing a cooperative brand, Zhang Liangying made a big mistake.
In 2021, the "Xinjiang Cotton Incident" occurred, in which Hugo Boss took a different position.
The actors who cooperated with each other terminated their contracts and terminated their cooperation, after the incident.
However, it didn't take long for Zhang Liangying to take bold action in the limelight, and Zhang Liangying announced the cooperation with the brand in July 2021 and released the news on the public platform.
She also made a poster for the insulting brand.
On the poster, Zhang Liangying is clearly marked as a "brand ambassador".
In addition, Zhang Liangying also produced a promotional campaign for the brand**.
But the most unacceptable thing is that the theme of Zhang Liangying's recording ** is "public welfare".
In the name of "public welfare", he wore the clothing of an insulting brand for publicity.
On the outside, it looks like he is engaged in public welfare activities and conveys positive power to society.
However, he privately cooperated with insulting Chinese brands and charged high endorsement fees.
Standing firmly on both sides, you can not only endorse but also cooperate, so that you can kill two birds with one stone, you can not only earn endorsement fees, but also get cooperation opportunities.
There was a heated discussion about Zhang Liangying's confusing behavior.
Some people even questioned: "Does Zhang Liangying treat everyone as a fool?"”
Are you willing to work with a brand for money and expect others to accept this kind of behavior?
Zhang Liangying became a hot topic of attack for a while.
She has gradually reduced her ** creations over the past few years.
often participates in the recording of various variety shows, but it is becoming more and more frequent.
Zhang Liangying gradually faded out of the public eye after the fire period.
When internationally renowned brands choose celebrities as spokespersons, the focus is on the celebrity's fame and influence.
Celebrities can not only get generous endorsement fees, but also show their status in the entertainment industry by endorsing big names.
Celebrities also need to be careful when choosing a brand to work with, and they can't take it lightly.
All brands that cause damage to the country should be resolutely boycotted in order to safeguard the national interest.
While celebrities bear the huge rewards of public attention and careers, they also need to pay attention to the consequences of their influence.
Strictly require that their behavior conform to the norms, and take the national interest as the primary consideration.
Play a good leading role.