Do you still look at text messages on your phone?
Are you wondering why I'm asking you this question?
Because I was tricked by my name today, I'm sure you'll pass by too.
But when you use this routine well, you can also ......
Ways to grab your customers' attention quickly.
Of course, every method I share with you can help you increase your income, and I have personally tested and worked effectively.
For example, the method I shared with you last time to increase the lifetime value of customers.
It is also a key core that allowed me to go from 2000 a month to 1 million a year in a year.
The method I shared with you today also helped us sell 716 of our own books in 7 days.
Okay, back to ...... point
I know you don't like to read text messages, if it weren't for the fact that you don't like to see the numbers displayed on your inbox, I guess you wouldn't have clicked on them.
Originally, like you, I didn't read text messages, but I ......
When I cleaned up the text messages today, among the more than 20 text messages, there was a ......
I couldn't help but click on it and take a look.
Hahaha, it prompted me to pay insurance.
Why did this text message catch my attention?
It's simple......Because it starts with: Dear Ms. Jiang Ying (my real name).
Look back now and wonder if you've ever had an experience like this in your life.
Definitely there is, right?
For example, if you are walking on a noisy road and someone says something else, you may not hear it, but if someone calls your name.
Are you able to catch the information right away, stop and see who's calling you?
What's the best way to get someone's attention?
That's right, it's really simple. All you have to do is ......
Call him by name.
How powerful is this method?
My ancestor, Gary Hellpott, the father of direct marketing in the United States, once relied on a 350-word sales letter.
Done an amazing 1$7.8 billion in results.
Do you know how the beginning is written?
It is to call each person by their last name.
For example, the honorable Mr. MacDonald.
Dear Mr. Smith,
Dear Mr. Brown,
You may not understand the power of this beginning, but let me tell you about the background.
Sales letters were first born in the United States, and the average marketer will go to the company to buy a customer list.
After buying the list, write a letter to the customer to sell the product.
Some people may receive dozens of letters a day and don't even bother to open them.
It's the same as when we get text messages from our mobile phones now.
You don't even bother to open the text message on your mobile phone, let alone open the letter.
But it was in that situation, through a letter, that he did 1$7.8 billion in performance.
And it's still a two-dollar product.
Everyone is in high spirits when they see their name.
Attention will be drawn immediately.
Even Hannibal, the most famous cold-blooded killer of all time, is no exception.
That's human nature.
Okay, now that you know this, how do you use it?
Quite simply, you need to call a customer by his first name when you communicate with him.
It doesn't matter if you're a**, or do something else.
When you can call him by name, call him by his name.
Another thing to note is that when you call his name, the name must be placed in front.
Even if it's a simple hello. For example:
Good morning.
Good morning, Xinran.
The person who hears it feels different.
Okay, I'm going to share how I used this trick in selling books ......
Helped us sell 716 copies of the 99-priced book in 7 days.
But my little nephew is messing around, and I'm going to tease him. We'll talk again tomorrow.
I'm the founder of copywriting tricks.
Teacher Zhiduoxing**.
The royal copywriting tutor of the Xiaoyao clan.
We'll see you tomorrow.