In the early years, there was a saying in the rim that "those who get B-class cars win the world". Nowadays, with the accelerated penetration of domestic new energy, the strong rise of independent brands, the competition and cooperation of new and old forces, and the overseas market ushers in new opportunities. All car companies are aware that the "world" is very big, there are many opponents, and no one can decide the situation with one move.
"Yakepamai" is oldDefinitely
Regardless of how the landscape changes, the B-segment is still an important segment. A closer look at this year's B-class car sales list is not difficult to find that if you lock in the ** range of about 200,000, the first in line is still a few veterans of "Jakai Pamai". This may be different from the perception of some consumersAfter all, many first-class leaders are now promoting electric vehicles and singing about joint venture cars.
The B-segment market, which was once dominated by the Accord, Camry, Passat and Magotan, was aimed at the middle class, but what about the target customers of today's B-segment carsIt is still the middle class, but after joining the post-85s and post-90s, the middle class may be divided into two categories: the group that pursues new and different things is easy to be attracted by electric vehicles, and the low-key and pragmatic powerful consumers are undoubtedly solid supporters of "Jakai Pamai".
Both Liangtian and Volkswagen have realized that the days of lying down and winning in the Chinese market are gone. Among the four models, except for the Magotan, the remaining three models have been replaced or renewed this year. Among them, Hiromoto Accord has the fastest movement and the largest steps. On May 20, the 11th-generation Accord was launched, offering two versions, fuel and plug-in hybrid, of which the official guide for the e:PHEV version is priced at 22580,000. If the purchase tax is exempted, the purchase cost of the car is actually comparable to that of the medium and high-end fuel version, and the configuration is also high-end.
The Accord, which can be oiled and electric, wants to make more people believe that Honda's plug-in hybrid technology is reliable through "the same price of oil and electricity".
Pragmatic technical route, consistent smooth linearity
For tech-savvy consumers, "easy to drive" is the soul of a car. In the era of fuel vehicles, Honda's core lies in the balance of power, driving control and economy. In the new energy era, Accord launched plug-in hybrid models in a timely manner on the basis of traditional advantages, which did not disappoint Honda fans who were eager for green cards, and also opened the prelude to a new round of competition for intermediate cars.
Under NEDC conditions, the all-new Accord e:PHEV has an all-electric range of up to 106 kilometers, which is honestly not a long range, but it is enough to meet the daily commute of most urban users for 2-3 days. In Accord's view, the excessive pursuit of pure electric battery life will inevitably lead to a large battery dragging down the weight of the body. Sacrificing driving control texture volume battery life?Honda doesn't do that, balance and practicality are more important.
The plug-in hybrid system of the all-new Accord e:PHEV is based on the proven and efficient e:HEV with the all-new 2The 0L engine, PCU, IPU, temperature control system, and upgraded e-CVT fully consider various dimensions such as torque improvement, noise reduction, weight reduction, low temperature test, and battery life, and can realize intelligent and smooth switching between EV mode, hybrid mode, and engine mode.
Maintaining "fast, saving and stable" at all times is the upgrade experience given to the Accord by the first-class i-MMD dual-motor hybrid system. When fully charged, it has the quiet experience of an EV model, and thanks to Honda's finely tuned three-electric system, its acceleration is smooth and linear, and vertigo is avoided. Moreover, whether it is petrol-electric mode or power-hungry mode, the new Accord e:PHEV can implement this smooth and linear driving quality into every mode scene.
The all-new Accord e:PHEV has a strong torque of 335 Nm, while the NEDC fuel consumption is only 4L 100 km.
If you have to plug in the mix, you have to get a B-class car
For Honda, which has 26 years of hybrid experience, the e:PHEV plug-in hybrid system equipped with the all-new Accord may not be a disruptive technological innovation, but it is a technological improvement after carefully examining the needs of Chinese consumers, representing its recognition and response to the current mid-level car market.
For rational middle-class consumers, the reason for continuing to choose Accord is of course not feelings, but the ability to maintain decency after careful budgeting. It can be green-carded and has more right-of-way in big cities. It's about the same price as a petrol car, but it's cheaper to drive. Interestingly, this generation of Accord is also called "China's special supply in the new era" by car enthusiasts, because it has kept pace with the times in terms of vehicle-machine interaction and intelligent assisted driving, and is ahead of the overseas version, which shows that Guangqi Honda fully respects the needs of the younger generation of Chinese consumers.
It is foreseeable that the 200,000-level mid-level car market will usher in a test of division in 2024. With a large number of independent models, through pure electric range extender plug-in hybrid + intelligent high-end car field into the field of intermediate cars, once dominated the car market "Jacques Pamai" with different choices of technical routes, it is inevitable to re-adapt to the Chinese market and explore the way to survive.
In the author's opinion, compared with Volkswagen, which is all in electrification, and Toyota, which rejects electrification, Honda launched a new Accord plug-in hybrid model this year to stabilize the situation, which can be regarded as the greatest common divisor of technical precipitation and market insight.
[Written at the end].
With its bold and avant-garde styling and surging power performance, the 10th-generation Accord has conquered the younger generation of consumers and become a benchmark for the transformation of B-segment cars. Now, the 11th-generation Accord has once again initiated changes from the inside out, decisively launched plug-in hybrid models to penetrate into the mainstream market, fully meet the needs of Chinese consumers, firmly grasp the core competitiveness of "fast, provincial and stable", and face a new round of challenges - although the B-class car market is easy to defend and difficult to attack, but the Accord, which has been one step ahead, may become a benchmark again in the new era.