There are many health care projects in beauty salons, such as shoulder and neck massage, waist and leg massage, moxibustion, scraping, cupping, meridian massage, etc., in fact, there are also Chinese medicine halls, the fees are cheaper than beauty salons, and the techniques are more in place
A woman spends in a beauty salon and saves 35,000 yuan in her card, so is anyone willing to save 35,000 yuan in the Chinese medicine hall today?In fact, the Chinese medicine hall is more problematic than the beauty salon, but why can't the Chinese medicine hall do the beauty salon?I found that there are three biggest differences between beauty salons and Chinese medicine halls.
Do you know that many beauty salon proprietors only need to work for more than 5 years, which one doesn't drive a Mercedes-Benz or a BMW?But the owner of the Chinese medicine hall has been working for 3 years and 5 years, and he still rides a small broken bicycle, such people abound, what is the essence behind it?Let's talk about three questions.
The first question, comeFrom the team。Beauty salons are usually teamwork and have a sense of teamwork. The owner of the beauty salon often closes the store for three days and five days a month and takes it out for overall study, and each person pays three or four thousand tuition, and the proprietress of the beauty salon is particularly willing. They know that learning is productivity, and they know that to improve themselves, the whole team is very well coordinated. So, use the team to fight the world. There are usually two people in the TCM hall, a TCM practitioner and a pharmacistIt's up to the individual. If the team is not good, the boss's dreams are nightmares, so there is no team in the Chinese medicine hall, which is the most common phenomenon. It's a bad habit.
The second point, the most central one, isThe beauty salon knows more about service。We all know one thing, whether you are opening a Chinese medicine gym or a beauty salon, doing any business is the same, the root of your survival is your customers. Without customers, your beauty salon doesn't need to exist, and your TCM gym doesn't need to exist. Without customers, what business can sustain?What is the biggest difference between a Chinese medicine hall and a beauty salon?The beauty salon takes the service to the extreme. There are customer files in the beauty salon, understand the preferences of customers, and know what subtle touching services and value-added services are needed to provide services to customers, so that every customer in the beauty salon is extremely useful. It is often the case that a woman, a middle-aged woman, has suffered a lot of grievances at home, usually the best place for her to talk is the beauty salon, she can talk about her heart, and the beautician in the beauty salon is a best friend, and then talk about it for a day, after going out of the beauty salon, she is refreshed, because the garbage that should be taken out is finished. Add to that the whole service, and the whole feeling is completely different. Therefore, beauty salons pay great attention to service, and service is not about making faces and bodies on the surface, but more about communication and communication, and then let customers have perception. Frequent birthdays, gifts, and other souvenirs from home, this kind of beauty salon is very good. Let's see what services are available in the Chinese medicine hallThe customer came to the hospital, came to see the body, and left after reading it, and it has nothing to do with you whether the food is good or bad. Today's customers arrive at the hospital, what is the problem, what is the problem, what is the cause?Is it because of anger?I don't know all the questions. Customer profile?There is no archive. Service?There is no service. After eating this formula, is the effect good, is there any uncomfortable feeling after eating it in the past two days, and is there any adverse reaction?There is nothing, there is no after-sales return visit, and from then on, this customer will not come for good, nor will it come for bad.
The third point, the most important oneBeauty salons know more about marketing, and the Chinese medicine hall is a guest door. In the beauty salon, the marketing is done to the extreme, the sky net, the ground network, the human network, online and offline, all kinds of combinations, all kinds of external expansion, and this kind of activity is a must every month, always marketing, everywhere marketing, engraved marketing. As for the Chinese medicine hall, there is a saying that it is called "doctors do not knock on the door". From our understanding, as long as you are a patient, that is, if you don't look for me, I will definitely not look for you. This sentence has a bad habit, since Chinese medicine is so good and can be carried forward, why not take the initiative to invite customers to the clinic?You see a lot of deserted hospitals now, what does it prove?No matter how good your medical skills are, it is useless, why is there no one with good medical skills?Why would customers rather go to a beauty salon for physiotherapy and health care than to go to a Chinese medicine hall?
These three problems have led to a world of difference between a Chinese medicine hall and a beauty salon. Let's talk about the number, there are more than 4 million beauty salons in the country, and more than 70,000 traditional Chinese medicine halls, which is the essential difference behind it. He can't develop, so he doesn't make a profit. If he is not profitable, he can only rely on his personal efforts, and there is no talent to enter, how many young people are willing to learn Chinese medicine?Who wants to go to work in the hospital?If we don't make money, we can't just live by feelings, right?We can't just live by heart, can we?So, the bad habits of the Chinese medicine hall are here. Traditional Chinese medicine is a kind of inheritance, which can really help others solve their pain, help others solve their pain, and block more people on the way to the hospital operating table. And such a good thing has not been carried forward because there is only inheritance, not innovation.