Promoted to become a partner and given ** by the boss, Dong Yuhui became a rumored workplace winner overnight.
With the announcement of Dongfang Selection's dismissal of the former CEO Xiao Sun, Dong Yuhui and the boss Yu Minhong were in the same frame continuously, not only recalling that they had received a personal loan from the boss to pay the down payment for their Beijing apartment, but also Yu Minhong bluntly said that Xiao Dong in his eyes is not only a friend, but also a child.
From an anchor to a senior partner, Yu Minhong announced that Dong Yuhui became the cultural assistant to the chairman of the New Oriental Education and Technology Group, and concurrently served as the vice president of the New Oriental Cultural Tourism Group. After some operation, the number of fans of Dongfang Selection has risen against the decline, and even the stock price has stabilized.
On the evening of December 19, Dong Yuhui, who already has a new position, bowed and thanked fans in the live broadcast, and Yu Minhong also confirmed that Dong Yuhui will no longer focus on bringing goods in the future, and will turn more energy to cultural tourism interviews.
Dong Yuhui's counterattack road opened a period of ice and fire, on the one hand, he was determined to complete his career ascension in the turmoil.
On the other hand, they sighed for Dong Yuhui's choice, the "mother-in-law" brushed out the rare Qinglong gift on the short ** platform, and it was difficult to retain the transformation path of this top anchor, Dong stayed in the East, but the selection was successful to "Hui", and it was difficult to balance the current value of Dong Yuhui with a somewhat virtual position.
In the midst of all the disturbances, is Dong Yuhui the winner?
Regarding Dong Yuhui, it must be said that the transformation of the New Oriental industry, the teachers brought goods online, and this leap was not optimistic for a while.
But when the anchors on the screen are shouting that Lao Tie 9 can't be missed, Dong Yuhui sells rice, can talk from three meals and four seasons to paper short and long, and can also say in a sincere tone:"I want to give you the sky and the sea, and the rivers and rivers to you, but I can't help it, good things just want to be generous to you. ”
As a result, the young girls fell in love with Dong Yuhui's talent, and the aunts all fell in love with Dong Yuhui's belly with poetry and books, and all the "mothers-in-law" were fascinated by him.
Dong Yuhui has become a phenomenal anchor in the live broadcast circle, and his exit from the circle has also given a new dawn to New Oriental, which was once a little anxious, which is the most noteworthy commercial success case of Yu Minhong in the past three years.
But unlike other anchors who have their own IP and already have a huge team, Dong Yuhui has always been just a worker, at the company's party performances, his identity is a performer, not an executive, so he has no seats, and he doesn't even have a ticket to enter, or Yu Minhong found the ticket that was transferred to him on the spot.
Even though many netizens are upset about him, he himself doesn't care.
It cannot be denied that even if he is not an executive, Dong Yuhui is already a new label in the transformation period of New Oriental, and his importance to his company is self-evident.
It's no wonder that at the beginning of this turmoil, many netizens associated him with Wen Huixin (Charmaine Sheh) in "News Queen", Sister Man's weight to SNK is no different from Dong Yuhui, but for an employee, the main danger is everywhere.
Sister Man can be the treasure of the boss Fang Tai, but Fang Tai can also support Zhang Jiayan to check and balance, and the chessboard cannot be unbalanced.
Therefore, in the warm-up ** issued by Dongfang Selection, when Dong Yuhui was still talking about this beautiful rhetoric, he put a comment on the account, the content said that every time a small composition is made, the anchor is only in front of the camera, and behind it is the writing of the copywriting creation team, shooting team, and editing team that there are special small essays.
If Dong Yuhui's success is the result of the team's joint efforts, it is very understandable, but to say that Dong Yuhui's small compositions are written by the team, this is considered to be a backstabbing of the master.
Regarding the rhetoric of these poems, Dong Yuhui once said that his copywriting does not need to be written by others at all, and the boss Yu Minhong has also proved that Dong Yuhui's writing is outstanding, and these compositions are all from him.
But he said that the boss did not know the details of the business.
This detail eventually became the fuse, Dong Yuhui's old partner, the original CEO of Dongfang Selection, responded to the turmoil in the live broadcast room, although he criticized the account, but mentioned that Dong Yuhui's annual salary is more than eight figures as reported on the Internet, and at the same time, he condemned the behavior of the fan circle in the turmoil in the live broadcast, and when he put down his mobile phone, he threw it on the table a little heavily, which was considered to be sharp and emotional.
After Xiao Sun spoke out, Dong Yuhui also jokingly responded to the turmoil in the live broadcast, saying that "Hu replied who thought he knew". But this gag caused collective dissatisfaction among them, and in order to prove that they were not Hu Reply, they sent out the details of the modification of the live broadcast copy.
Dong Yuhui's annual salary was **, and the details of the live broadcast copy were modified by **, and the anchor was considered by fans to have suffered a run in the workplace. As a result, Dongfang Selection's fans quickly plummeted by nearly 400,000, and Dong Yuhui and Xiao Sun were also considered to be workplace competition.
At this point, Dong Yuhui's absence from the live broadcast escalated the turmoil again, and it began to be frequently rumored that many companies paid a lot of money to invite him to leave.
The company's pillars were frequently rumored to change jobs, and the boss Yu Minhong also came forward to speak out, believing that it was originally just a trivial matter within the company, but unexpectedly it caused a lot of uproar, which also confirmed that there were problems in the company's internal management.
This is why on December 16, Dongfang Selection issued a statement announcing the removal of CEO Xiaosun from his position and Yu Minhong taking over in person. At the same time, Yu Minhong and Dong Yuhui also responded to the turmoil in the same frame.
Compared with the eloquent talk of the past live broadcasts, Dong Yuhui, who was sitting next to Yu Minhong, seemed much more restrained. Regarding his salary, Dong Yuhui said that he was satisfied with his current income, and also said that he had no plans to change jobs, let alone transfer to other platforms because of greed for profits.
This also makes Dong Yuhui's serial promotions between the 17th and 19th a matter of course. Although he himself said that all this had already been negotiated, the time was just seamless, and it did seem a bit coincidental that it was not written.
The outside world said that it was a workplace dispute, Yu Minhong said that it was a trivial matter within the company, and the final outcome was that the boss himself became the CEO, Dong Yuhui chose to stick to it, he admitted that he received the equity promised by Yu Minhong, and also frankly refused more high-salary invitations, and this career also showed his transformation on the road to growth.
If New Oriental does not transform the industry, if Dong Yuhui does not bring about a sudden change in the style of the live broadcast circle with his cultural temperament, this may just be a personnel adjustment of a company.
In the live broadcast on the evening of December 16, Dong Yuhui said that he didn't understand why everyone liked him so much, and he would be weak when he thought he was imperfect.
From the moment Dong Yuhui's "mothers-in-law" began to place orders frantically, Dong Yuhui's weakness was a behind-the-scenes thing, in addition to being a special salesman, he also became the anchor in front of the camera.
watched his "mothers-in-law" not only create sales of more than 100 million yuan in a single game in the past three days, but even spend a lot of money to brush out a special effect gift of 30,000 yuan at a time, which also shows that Dong Yuhui, who once boasted of being a salesperson, is not just a salesperson.
Aside from the relationship between salesmen and customers, the relationship between anchors and fans is clearer, and Dong Yuhui, who has completed self-fission, has changed.
Because he can casually say poetry and songs, he has attracted many fans, and because the trust established by his conversational temperament has become a personal IP, Dong Yuhui's personality stickiness has formed a star effect in the live broadcast.
When Dong Yuhui's character design attracted many people to place orders frantically, he was a popular anchor. When the turmoil began, Xiao Sun, who had announced the details of the copywriting revision and had partnered with him many times, was dissatisfied with the fandom behavior that had infiltrated their company.
Using the logic of the entertainment industry to push once, this is equivalent to the boss and assistant of the brokerage company directly choking with the fans of its idols, and the difference is that the live broadcast of Dongfang Selection is for the purpose of bringing goods, which is also equivalent to scolding loyal customers of their own ace sales.
Cherry doesn't like fandom behavior, but in this turmoil, Dong Yuhui's audience is not appropriate to define it as fandom behavior, they are not simply chasing stars, but customers who have paid for Dong Yuhui's personality.
When they used to place orders together, were they also fandom behaviors?
Therefore, Dong Yuhui, who did not expect to show his strength in the live broadcast circle, has left his original industry category, and this turmoil is no longer a small contradiction within the company, but a chaotic team as a head anchor.
At the same time, this is very similar to the contradictory levels in various brokerage companies in the entertainment industry, the teachers who switched to bringing goods have become the behind-the-scenes characters who have passed the stars, and the company also has its own brokerage company's physique.
The brokerage companies that signed superstars are all over the place to tie in their own newcomers, not only to balance the possible impact of superstars if they are variable, but also to pave the way for the later stage with the superstar's brand.
Dong Yuhui has become a label, but there can be only one label, and now Dong Yuhui has been promoted to other fields, and the outside world is discussing going to "Hui" in the East, not to mention that this is using "Hui" to illuminate the way.
Now, Yu Minhong personally went into battle to keep him, and Dong Yuhui also promised never to leave the nest.
This ending is not unexpected.
Even if Luo Yonghao and others shouted that some companies were willing to spend hundreds of millions of yuan to let Dong Yuhui jump ship, they even emotionally posted that Dong Yuhui's persistence was not a good ending. But Dong Yuhui himself believes that there is his original intention, and he uses his own feelings to cover the interests of the outside world, which also makes it difficult for others to beak.
Now that Dong Yuhui, who has a new position and received share allocation, has changed from a worker to a partner, and has really become a winner in the turmoil?
Although Dong Yuhui has become the one who has made clear profits in the turmoil, the position he got has more exploration.
used to help New Oriental find a way out of bringing goods, and now Dong Yuhui has become a partner and also serves as a new business of Oriental Cultural Tourism. He himself confirmed that he will turn his energy to the ** in the field of cultural tourism and culture, and the outside world is lamented that it will gradually withdraw from bringing goods, but it is also a clear operation to transfer the influence of its condensation.
It is a special case that Dong Yuhui, who sells agricultural products in poetry, can get out of the circle, and now Dong Yuhui has become the head Internet celebrity with his own attention, and his light can undoubtedly quickly pull up contacts for the company's new business, and at the same time quickly increase the awareness of the new sector.
It can be said that it is a new challenge for Dong Yuhui's workplace, but behind this personnel change, the value and usage of this new partner have long been clearly calculated in the business rules.
Dong Yuhui gradually withdrew from bringing goods, which cannot be regarded as going to "Hui", after all, the peak period of the anchor is limited. Dong Yuhui, who has completed the accumulation in the early stage, is also imperative to transform at this moment, which is more long-term than the low tide after changing jobs or attracting aesthetic exhaustion.
It's also a risk. Before bringing the goods, Dong Yuhui was not good-looking, and he would never dream of becoming the top of the live broadcast circle.
But unlike many people who are trying to become famous, Dong Yuhui's bringing goods is an industry variable that makes him work hard to break the bottleneck, and he Xi used to lecturing He did not expect to be able to stand out from the encirclement.
Dong Yuhui once shared that he went back to his hometown to attend his brother's wedding on the short ** platform, but he couldn't interfere with the preparation of the happy event in the countryside, and he couldn't intervene in the greetings between relatives and friends.
Although Dong Yuhui has always emphasized that today's life is still very ordinary, and he still lives an ordinary and ordinary life, the fact is that he can't go back to the former podium, and the road to bringing goods must also be turned, and whether he can take the new path of cultural tourism is a double test of luck and ability, and whether he can continue to be empowered to move forward has also become a suspense.
In the turmoil, Xiao Sun left the CE0 position, Dong Yuhui also left the anchor position, they were partners and they all left their comfort zone, but their postures were different, it is difficult to win or lose. But because of this turmoil, the number of fans gradually rebounded, and the attention after several tosses and turns went all the way up, and the character of the workers finally benefited the company.
From the perspective of "News Queen", it is unknown whether Dong Yuhui can raise his eyebrows after the turmoil like Sister Man, even if he becomes a partner, whether he can hold the halo and rights and interests above his head now is the key.
Of course, compared with the time when he worked silently in the classroom, Dong Yuhui has completed his career transformation and is already a winner. Surrounded by carnival and green dragons on the screen, he is considered to have won completely, that is the misunderstanding of the workers, after all, every twist and turn is waiting for the arrival of the next bigger twist and turn, and he can continue to increase his own value in the boss's estimate, which is the real key.
It is too early to say that winning or losing, and it is difficult for workers to pass the hurdle, but they may not be able to pass the hurdle on the road to the workplace, and they can only say that one hurdle is one hurdle.
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