On December 26th, the "Joy Gravity, Openness and Win-Win" LETV Open Platform Conference was held in Beijing, and more than 200 practitioners from the film and television industry gathered at the scene. LETV open platform is LETV pushoutFully self-developed, one-stop**The content sharing platform is committed to providing content parties with professional, flexible, independent and free income, and maximizing benefitsResolvedScheme. At the press conference, Xu Tianyang, the person in charge of LETV's copyright, and Fu Gang, the person in charge of LETV's production, research and operation, respectively gave a detailed introduction to the new platform based on business cooperation policies, platform operations and support policies.
PositioningCompared with the account-sharing platform in the industry, what is the difference between the LETV open platform?
LETV open platform gives the full value of the content to the content provider without reservation,The role of the platform is only to provide a broadcast control platform,Return to the original intention,Provide services to the content provider and the viewer at the same time,Incarnate as a bridge between the two。 This is the initial platform form of the industry, we have returned to the original ecology, this model is different from the current general habit of account sharing, so it is called 'open platform'. Xu Tianyang, the person in charge of LETV's copyright, introduced,"The business policy of LETV's open platform account sharing model is essentially different from the industry's existing account sharing model,While giving the copyright owner the best account sharing model,For the first time, it has brought the industry open、Independent、0 cost、100% account sharing conditions。 ”
On the LETV open platform, whether it is a natural person or an institution, you can sign a contract, perform the contract, collect money legally, and authorize the real and effective LETV account sharing platform. In terms of settled content, as long as it is compliant, legal, and has genuine authorization, it can be settled, and dramas (long and short), movies (small and small), animation (animation & children), documentaries, variety shows, and overseas and other ** content with a record number are all accepted.
Regarding the cooperation of account sharing, Xu Tianyang emphasized, ".LETV promises to give fair and just resource support, and the content is not pinched, constantly tailed, and combinedUnder the premise of lawThe platform is not thereDimensions such as coffee position, subject matter, and audienceConductedLevel differentiationand really do itNo judgmentNot tilted, so that interested film and television copyright owners can quickly enter the account-sharing track and release the potential and value of dramas.
Regarding the specific account sharing model,0 cost100% splittingIt is the most prominent policy advantage of LETV's open platform. Before January 1, 2026, the income obtained after entering the LETV open platform will only deduct necessary taxes, third-party payment channel fees (Alipay, Tenpay, Applepay, Ledou, etc.) and mini program promotion costs, and all the proceeds will be returned to the content provider, with a 100% account sharing ratio. LeTVAfter deducting the necessary costs of the above-mentioned third parties, the platformNopeSplittingAny earningsThere is no service fee
In terms of scheduling mode and pricing, LETV gives full autonomy to the content filmmaker. Regardless of the first round of broadcast or non-first round of broadcast, whether it is solo broadcast or joint broadcast, you can authorize and share accounts on the LETV open platform. Moreover, the pricing of the content to the user is also determined by the filmmaker, and the price of a single episode is 01 to 50 yuan, ** pricing is not greater than the sum of the pricing of a single episode, such as 20 works, you can also create an on-demand area with a short revenue settlement cycle, only 15 days to settle, account income accumulated to 20,000 yuan to automatically activate the early settlement rights.
Xu Tianyang, the person in charge of copyright of LETV, introduced,Lefang open platformValueBy the traditional ** platform "service users" this single value dimension,Transformed intoThe dual value dimension of "service content and user".There is no interference or distinction at the level of scheduling, pricing and content itself, no copyright, no restriction on authorization methods and periods, and the platform only broadcasts and reviews it, so as to truly serve the content uploader and users.
Industry insiders believe that compared with the traditional account sharing model, LETV's open platform has indeed transferred many rights that once belonged to the platform. LETV hopes to fully stimulate the vitality of the content film side by opening up platform resources, and the platform will leverage its strength to provide users with massive, high-quality content, and ultimately achieve a win-win situation for the platform, content side, and users.
DepartureMore than 10 million subsidies to promote the new model, happyviewOpenplatformSupportpolicyOut of the oven
In order to improve the efficiency of cooperation,Facilitate film and television producers to upload ** content efficiently、Independently、Flexible,LETV open platform can complete registration and login in one-stop,Qualification reviewDocument signing, content upload, etc. Fu Gang, the person in charge of copyright of LETV, shared the characteristics and use process of LETV's open platform service system on the spot. In the content upload stage, the rights and interests owned by the film and television producer, such as independently setting the authorization period, scheduling mode, number of preview episodes, pricing, etc., can be set in the system. In the process of cooperation, film and television producers can also transparently, clearly, comprehensively and in real time understand the content and other related data and account sharing income in the background.
With the release of LETV's open platform, LETV is currently **appThe "VOD Hall" area has been launched, and all the content participating in the account-sharing cooperation will be gathered in the "VOD Hall", and users can pay for the content they want to play on demand according to their preferences. And when the content side uploads works greater than or equal to 20, you can establish a content area, customize the name of the area, content, on-demand**, the content of the special area will be presented to users in the form of independent card pages on the LETV **app, helping film and television producers to enhance their overall brand value.
For the traffic strategy that the content filmmaker is most concerned about, Fu Gang, the person in charge of copyright of LETV, introduced, whether it isInside the stationStillOff-site traffic**, bothNo, you don'tFilmmakerBuy stream promotion,LeTVCommitmentGivingAll partners are fairFair traffic distribution and support. In addition to more than 50% of the recommended coverage rate on the homepage of LETV**APP station、Recommendation of advantageous resource positions in the on-demand hall,Through M station、Mini program and other cross-terminal multi-platform** and LETV's MCN account content marketing,LETV will fully assist the promotion and revenue growth of account-sharing content on multiple platforms。
For the film and television producers who settled in the first year of cooperation, LETV launched three major open platformsSupportive policiesFirst, every month, LeTV will subsidize users with Ledou worth 1 million cash, which will be used to incentivize users to buy "on-demand hall" content, and Ledou's income will be discounted and subsidized to content providers at the same price. Second, if LETV is authorized to broadcast TV dramas with an authorization period of not less than 1 year, a one-time subsidy of 50,000 yuan per drama will be granted, and the total subsidy fund pool for the first phase will be 1 million yuan. Third, starting from January 2024, the top 20 film and television works in terms of monthly income will be rewarded with no more than 10% of the monthly income for each film, and the total monthly bonus amount will be up to 100,000 yuan.
RegressionService ContentThe same as the partytimesto let users judge what good content is
At the press conference, Xu Tianyang, the person in charge of LeTV's copyright, answered the questions that the partners were concerned about. When asked about the vision of creating a new ** platform model of "LETV open platform", Xu Tianyang gave LETV's answer in combination with the current situation of the film and television industry, and also hit the pain points of many content copyright owners. "The market value of the content was originally handed over to the audience to judge, with the continuous upgrading of Internet traffic marketing in recent years, the audience's preference is no longer the only dimension to judge the market value of the content, and now there are many latitudes. ”
After years of changes in the industry, LETV still believes that the content itself should be judged by the audience and only by the audience, and the LETV open platform is built around this concept and values. Xu Tianyang emphasized that the LETV open platform treats all content equally and gives the same platform policy support, which ensures that the quality and magnitude of the content are not determined by the platform rating before the broadcast, but by the audience after the broadcast.
In the account-sharing model of LETV's open platform, LETV's ** teamwithOperations can be streamlined and efficientThis is very much in line with the style of LeTV for four and a half days. Fu Gang said when sharing the platform policyThe more the platform manages,OrganizeIt will be more and more bloated, so LeTV ** decided to relax the restrictions. The future of LETV is an open, independent and co-created platform: contentHow to broadcast it, the filmmaker has the final say；: contentWhether it's good or not, the user has the final say.
It is worth mentioning that a large number of high-quality copyright content accumulated in the history of LETV, such as "The Legend of Zhen Huan", "The Legend of Miyue", "White Deer Plain", "Conquest", etc., have endured, especially LETV's signature film and television IP "The Legend of Zhen Huan" is still loved by the public after 12 years of broadcasting. At the press conference, Zhen Huan digital person appeared as the host, and one of the lines seemed to imply a deep meaning: "The flowers are similar every year, but the people are different every year." I believe that this time LeTV will not let everyone pay wrongly. "As the first genuine film and television platform and the first film and television copyright distribution platform in China, today's LETV still retains the courage to reform and the courage to dare to be different. In the chaotic period of change where the long-term platform is lackluster, it is hoped that the LETV open platform that subverts the existing account-sharing model can truly bring new trends and trends to the content industry and become a new mainstream choice for the content side.