I recently found a "treasure" model.
Sales of the main model 15990,000 yuan, 2830mm wheelbase, this is the size of a compact ** mid-level car.
The key is that it is also an all-electric mid-size SUV with a range of 512km, rear-wheel drive and an intelligent driver assistance system of L2+. This ** car, living and then suspension, is still multi-link, it is really a conscience quality.
This car is Chery New Energy's recently launched ultra-comfortable family pure electric SUV - Chery Shuxiangjia.
In fact, the best-selling pure electric SUV in this class is Tesla Model Y, which is also the highest-selling model in the Chinese market this year, which shows that consumers still have a demand for this kind of household pure electric SUV. But Model Y is too expensive, 26The price starting at 640,000 yuan makes most consumers unaffordable, and the high-end pure electric SUV market is also becoming saturated.
Behind this is actually the change in consumer demand.
Referring to the model proposed by Jeffrey Moore, the father of new technology marketing, in "Crossing the Chasm", when the penetration rate of new technology products exceeded 25%, the market began to leap from early "early adopters" to mainstream mass users. In the third quarter of this year, the pure electric penetration rate of China's auto market has exceeded 25%, which also means that more mainstream users have begun to buy pure electric vehicles.
Of course, the mainstream ** belt also went to 10-200,000 yuan. Therefore, although the Model Y is good, most mainstream users still hope to have a replacement product of 10-200,000 yuan. Moreover, the needs of mainstream consumers are significantly different from those of early adopters, and more mainstream users do not live in.
In first- and second-tier cities, their requirements for pure electric vehicles are "comfortable", "convenient", "intelligent" and "more secure".
And Shuxiangjia is obviously such a "replacement product".
There are many similarities between the comfort home and the Model Y, such as the body size and wheelbase are similar, both are the kind of long wheelbase SUVs, which will be more comfortable in the cabin space, especially the comfort home interior space utilization rate is as high as 672%, the distribution of seats is also more reasonable, and the space is more comfortable. The other two cars are rear-wheel drive, which has excellent handling and better climbing performance than the front-wheel drive electric car.
What is more conspicuous is that the curb weight of the 512km MAX is only 1850kg, which is 61kg lighter than the rear-wheel drive version of the Model Y, which is actually more surprising to me, because the weight of the Model Y is already light, and the curb weight of the pure electric SUV of this level is basically more than 2 tons. It can be seen that the lightweight level of Chery Shuxiangjia's body has reached the industry-leading level.
The reason why the body lightweight of Shuxiangjia is so outstanding is that it adopts Chery's world's first aluminum-based body integration technology, which has won the first prize of China's first-class scientific and technological progress. The appraisal evaluation of the Society of Automotive Engineers of China is: "strong innovation, remarkable application effect, completely independent intellectual property rights, and the overall technology is at the international advanced level." ”
This high-cost aviation-grade all-aluminum material used to be a design only used in high-end luxury models, such as Jaguar Land Rover, BMW and other luxury models, falling to the level of 10-200,000 yuan, and Chery Shuxiangjia is the only one in the same class.
There are many benefits to lightweighting the body, such as effectively improving the power of the vehicle and reducing energy consumption. For consumers, perhaps the most intuitive benefit is that the cruising range is more "real", which is especially obvious in the comfort of the home.
According to the relevant tests, it was equipped with 67In the actual test, the final range of the 12kWh battery pack and the official CLTC range of 512km reached 523km, which not only achieved a range of more than 100%, but also achieved a "reverse false standard".
Users who have used pure electric vehicles know that due to the complexity of actual traffic conditions, the nominal mileage of most pure electric vehicles is actually difficult to achieve in daily practical use, which is the so-called "false standard". There are many "false standards" that are serious, and even the actual battery life can only reach eighty percent or less of the nominal, which has a great impact on the user's car experience and travel planning.
In addition to lightweight, Chery Shuxiangjia was able to achieve this breakthrough of "reverse false standard", thanks to its excellent aerodynamic design and high-efficiency motor.
The design of Chery Comfort Home adopts the scheme of "super sensitive fluid + ** proportional body", and the wheels with blade design can minimize the wind resistance coefficient of the vehicle, so as to greatly reduce the air resistance when driving at high speeds.
In terms of power system, Shuxiangjia adopts the most advanced oil cooling + flat wire motor scheme recognized by the industry. This new generation of oil-cooled flat wire 3-in-1 motor not only has a peak power of 155kW, but also has a maximum efficiency of 96%, which is powerful and more efficient and energy-saving. Not long ago, it also won the "China Heart" 2023 Top Ten New Energy Vehicle Power System Award.
Lightweight body + aerodynamic design + high-efficiency motor, which is combined, allows Chery Shuxiangjia to have lower energy consumption performance, so as to achieve ultra-long battery life. Frankly speaking, this comprehensive product strength has opened up the distance with the joint venture car companies, which also proves that Chinese car companies have truly stood in a comprehensive leading position in electrified vehicle technology.
Of course, in addition to technical factors, a better understanding of Chinese consumers is another important factor for Chinese brands to take the lead in electric vehicles. For example, in the current family pure electric SUV market, consumers are more interested in "scenario-based cars" - in addition to driving well, they also pay more attention to the riding scene of their families;It not only pays attention to the quality of the car, but also pays more attention to the expansion of the car to life.
In order to take care of the travel comfort of the family, the passenger seat is equipped with an ultra-comfortable queen seat, with eight-point massage, ventilation, heating, as well as electric four-way adjustment and electric leg rest. The six functions such as the boss button are also unique at this price point.
In addition to the comfort of the seat, the comfort home in the NVH silent project is also very good, the high-end model also uses three-sided double-layer silent glass, so that the body acoustic coverage rate of more than 87%, effectively filtering external noise, whether it is on the road or occasionally taking a break in the car, the comfort home can provide a comfortable and quiet space.
When taking the family out to play, Shuxiangjia has a variable trunk volume of 386-1250L, with as many as 27 storage spaces in the whole vehicle, and 40L of front trunk storage space like Model Y.
In terms of intelligence, Shuxiangjia has also shown its outstanding strength. For example, it is equipped with a full-time ecological intelligent interactive system, which is equipped with Tencent ecology as standard, with more than 30 mainstream application apps, covering the whole ecology of social networking, entertainment, navigation, etc. In order to allow users to further experience the ease of intelligent travel, it is also equipped with an L2+ intelligent assisted driving system, which realizes multi-scene and all-weather assistance, which is simple and easy to use, making home travel easier and more trouble-free.
In the intelligent system, I also noticed that Shuxiangjia has some very user-friendly designs, such as the only car-grade WeChat and in-vehicle dual map navigation functions in the same class.
At present, WeChat has become an indispensable part of most Chinese's daily life, and when driving, people often take out their mobile phones to see if there are any missed WeChat messages, which is actually a safety hazard for daily driving. Chery's designers keenly observed this, so that the car WeChat appeared in the central control screen of Shuxiangjia, which can automatically read new information and reply with voice, which not only solves the user's information island anxiety but also improves driving safety. In addition, the car machine system also uses the same source of mobile phones as AutoNavi Tencent dual map real-time ** navigation, allowing users to choose freely as they like.
Although it is only two car-grade application upgrades, it really allows users to let go of their mobile phones as soon as they get in the car, so they can realize a more convenient and safer car life, so if you want to say that you know Chinese users best, it has to be a Chinese brand like Chery.
Overall, 1299-17.The 290,000 yuan Chery Comfort Home can fully meet the needs of mainstream family users of 10-200,000 yuan, play the effect of "replaceing" the Model Y, and pay more attention to the happiness of the whole family.
Chery Shuxiangjia is a pure electric SUV with the goal of satisfying the comfort of ordinary families, but it also contains Chery's corporate mission of "driven by innovation and serving the country by industry", and is committed to bringing advanced automotive technology into thousands of households. Such a "treasure" model, have you found it?(Text|.)Deer Wild).