In the week that has just ended, another series of events have taken place in the automotive world. The Flash Charging Committee, consisting of Jaguar Land Rover, Volvo Cars, Polestar Technology, Lotus Technology and Lightning Technology, was officially establishedXiaomi Group issued the "Statement on Malicious Leaks and Rumors Related to Xiaomi Automobile", investigated the responsibility for the leakage of relevant secrets, and also dismissed 3 relevant employees from their jobs, never hired, and investigated legal responsibility in accordance with the lawAccording to reports, BYD confirmed its development plans in the Japanese market, aiming to sell 30,000 electric vehicles in Japan by 2025, and plans to build a sales network of 100 dealers in the same yearAccording to the disclosure announcement of the Shanghai ** Stock Exchange, the listing application status of Honeycomb Energy Technology Co., Ltd. has changed to "terminated".
Following the official announcement of the establishment of a joint venture by Mercedes-Benz and BMW to jointly build a supercharging network in China, four more luxury car companies have "joined forces" to supplement the field of energy supplementation. On December 20, under the guidance of the China Electric Vehicle Charging Infrastructure Promotion Alliance, the China Electric Vehicle Charging Infrastructure Promotion Alliance Flash Charging Committee (hereinafter referred to as the "Committee") was established by four luxury car companies, Polestar, Volvo, Lotus and Jaguar Land Rover, as well as charging operator Lightning Energy.
It is reported that based on the common attributes of the members' luxury brands, the committee aims to build a charging service organization that directly refers to high-end brands, improve the high-end flash charging service standard system, jointly promote the improvement of users' charging experience, provide high-quality charging services, and build a high-quality and differentiated charging network.
In terms of the form of business cooperation, the four car companies will still develop differently according to their respective brand plans, but the background data can be connected, shared and shared, so as to achieve the effect of "the cooperation between the four companies is greater than 4". At the same time, the four car companies will put forward requirements for energy supplement service cooperation, and the construction, service, and experience of charging stations must meet the requirements of all parties at the same time.
Not only that, the alliance will be recognized by users through early cooperation, and then expand, in addition to the first four companies, there are some luxury brands are being negotiated, currently in the confidentiality period, the future alliance matrix will be further expanded, to create more than 500,000 yuan of luxury pure electric energy experience.
Blues Review:In the field of energy supplement, the cost of charging piles is high in the early stage, the investment period is long, and the sharing and co-construction alleviates a certain amount of operational pressure, and also allows the brand that entered the game late to get out of the differentiated competition.
On December 19, Xiaomi Group said that malicious leaks and false rumors about Xiaomi cars appeared in batches on the Internet, and the group officially issued the "Statement on Malicious Leaks and Rumors Related to Xiaomi Cars", and investigated the responsibility for the relevant leaks, and also dismissed 3 relevant personnel, never hired, and investigated legal responsibility in accordance with the law.
As stated in its statement, the leak "disseminated a large amount of false and false information, seriously misled the market and disrupted the normal business development of Xiaomi Auto". What's more, the leak is also a harm to Xiaomi's brand value.
Intellectual property and trade secrets have a close relationship with brands. Intellectual property rights, including patents, trademarks, copyrights, etc., are important assets of enterprises in the process of innovation and development, and trade secrets are one of the core competitiveness of enterprises, including technical secrets and business secrets of enterprises. The protection of intellectual property rights is to protect the core assets and brand image of the enterprise, and the protection of trade secrets is to protect the core interests and competitive advantages of the enterprise. Such leaks may damage the brand image and affect the brand's competitive advantage.
Blues Review:Xiaomi's anger shows the importance that the company attaches to brand value and its determination to protect brand value, which plays a role in setting an example.
On December 22, it was reported that BYD confirmed its development plan in the Japanese market, aiming to sell 30,000 electric vehicles in Japan by 2025, and plans to build a sales network consisting of 100 dealers in the same year, with an average of 300 vehicles per dealer per dealer. However, the official did not respond to BYD's development plan in the Japanese market.
In January this year, BYD passenger cars officially entered the Japanese market, and the first batch of models on sale was 3 models, namely Yuan Plus, Dolphin and Seal, and the first to go on sale was Yuan Plus. However, from the current point of view, BYD's presence in the Japanese market is not strong and cannot be accepted by local consumers. According to the Japan Federation of Automobile Dealers Associations, BYD's sales in the Japanese market are on the market month by month, and it surpasses the imported brand Hyundai, but there is still a huge gap compared with Japanese brands.
Blues Review:In the Japanese market, where Japanese brands dominate, BYD's expansion would mean that it would be able to succeed in most overseas markets.
On December 22, the Shanghai Stock Exchange disclosed that the listing application status of SVOLT Energy Technology Co., Ltd. *** hereinafter referred to as "SVOLT Energy") changed to "terminated". In response, SVOLT said that the company decided to withdraw the A-share application and consider launching other financing options based on various factors and the best interests of the company and its shareholders.
On November 18, 2022, the Shanghai Stock Exchange officially accepted SVOLT's IPO application. According to the prospectus, SVOLT Energy plans to raise 15 billion yuan, which is the largest amount of financing for the projects under review on the Science and Technology Innovation Board, which will be used for the construction of lithium battery projects in the three places, the construction of Wuxi R&D center, and the development of ternary high-density batteries, cobalt-free batteries, "short knife" batteries, new batteries and other lithium batteries. However, the SSE rejected SVOLT's IPO application twice because "the financial information recorded in the issuance and listing application documents has expired and needs to be supplemented." ”
Honeycomb Energy was born out of Great Wall Motors, and officially spun off from Great Wall Motors in 2018 to become a brother company of Great Wall Motors, but the actual controller is still Wei Jianjun. According to the prospectus disclosure, Wei Jianjun, chairman of Great Wall Motors, controls a total of 40 companies through Baoding Ruimao and Great Wall Holdings26% equity, a total of 76 control of the company81% of the voting rights, is the actual controller of SVOLT.
Blues Review:In the face of poor performance data, it is not surprising that SVOLT has a high valuation and ultimately failed.