From the time of the New Oriental essay incident to the present, I have been paying attention. In fact, in the final analysis, a small matter within the company can be developed to the present, and it can also be seen that there is also a big problem within New Oriental, and a small problem can ferment a big problem, which is also a major problem faced by the development of the enterprise!
New Oriental is also aware of the three major problems faced in the development of enterprises, and these three problems are very important. It looks small, but when it explodes, it's an atomic bomb!
The New Oriental incident is actually an internal problem of a company, so why is it judged by the public?
On the one hand, Dongfang Selection is a live streaming platform and a public platform, if there is a problem with such a platform company, then consumers will pay attention to whether there is a problem with their things!On the other hand, Dong Yuhui, who was selected by Dongfang, set up in front of the public that he was erudite and learned, watching live broadcasts, not buying products, but more culture, which set an example for the masses, and watching live broadcasts can also learn knowledge!
It is no longer a simple internal problem for an event to develop from within the company to a matter of concern to the public. Internally, from the chairman to the employees, when the management and employees of an enterprise have gunpowder, then the company is really worrying. The New Oriental incident can be seen that an enterprise is not united and unified.
Therefore, the management of the company is very important, the CEO is the core of the management of an enterprise, the famous American company "Apple", after the death of Jobs, Cook took over as CEO, Apple in just ten years, Apple has repeatedly hit new highs, the world's largest market capitalization. Cook has walked the road that would have taken decades, and that's why CEOs are important. A good CEO can lead the company to new heights, but the opposite is true.
Steps to deal with crisis public relations: 1. Find the essence and root cause of the problem. 2. It's faster than fighting fires. 3. Pick up all the problems on one shoulder. 4. Actively communicate. 5. The attitude must be sincere.
Why is PR important?
Everyone knows about the Siemens incident!After the outbreak, Li Jiaqi's team also did public, but did not pay enough attention to it. On the one hand, Li Jiaqi did not discover the essence and root cause of the problem, and did not feel the crisis. On the other hand, the attitude of apology is not sincere enough. In the end, Li Jiaqi's consequence was to be besieged.
New Oriental also has a big loophole in the public relations of this crisis. I didn't deal with this matter quickly, but waited until the matter fermented before dealing with it. A company may represent the image of the Chinese people, or it may represent the image of the society. If you don't do a good job of public relations, you risk the whole company collapsing because of one thing.
The ancients had a saying: "Three years to practice speaking, ten years to practice shutting up".
On December 9, singer Rainie Yang joked at a concert in Zhengzhou that "Henan people love to deceive people", which sparked heated discussions. On December 10, Rainie Yang issued an apology.Rainie Yang's improper words and deeds, saying that it is small is an insult to Henan people, and saying that it is big is separating the nation. Therefore, it is very important for the words and deeds of public figures, and a word may ruin their reputation.
Sun Dongxu, CEO of New Oriental, made improper remarks, which also aroused widespread concern in the society. Sun Dongxu represents New Oriental, and in one sentence, he pushed New Oriental, which was originally on the tuyere, into a storm.
The above is my perception of the New Oriental incident, there are many examples, I also thought for a long time before I dared to post, I hope everyone has a correct understanding of this incident, do not listen to improper news, reasonable attention.