The sudden closure: the change of the supermarket chain in the Biyide community.
On December 23, it was reported that on December 22, the Biyide community supermarket chain announced the suspension of business without warning, which attracted widespread attention in the market.
As a hard discount store brand founded by German Philipp Spangenberg, Biyide is deeply loved by consumers in the Chinese market for its warehouse-style stores and affordable prices**. Over the years, the company has expanded rapidly in China, with more than 200 stores and a compound annual growth rate of 120%.
However, just a few days before the announcement of the closure of business, the legal representative of Biyide was changed from Jia Hongbin to Jia Pengfei. This change has left many consumers in shock and confusion.
Ms. Li, from Shanghai, said in an interview that she had gone shopping at Biyide yesterday but had not heard from the store staff about the imminent closure.
Many netizens also expressed confusion about Biyide's sudden closure, and some even asked suspiciously: "What is Biyide?"I've never heard of it. ”
Despite its presence in the Chinese market, the sudden closure of its stores came as a surprise to many. Some analysts believe that the closure of Biyide may be due to internal management problems or adjustment of business strategy. In a highly competitive market environment, any business needs to constantly innovate and adapt to changes, otherwise it is easy to lose market share.
The closure of Biyide is also a wake-up call for other retail businesses. While growing rapidly, enterprises must pay attention to the continuous optimization of internal management and business strategies to ensure stable development and win the trust of consumers. Only in this way can we be invincible in the fierce market competition.