Brand VI design is to establish brand identity with vision, and VI design also serves the brand. Therefore, it is called "brand visual design", which is essentially a kind of business behavior, and if you want to get more traffic and strong competitiveness, you need to pay attention to brand visual design, so as to enhance the core competitiveness of the brand and give commercial vitality.
Enhance brand recognition
Excellent VI design can bring visibility and social image to the enterprise, in addition to making people recognize the brand immediately when they see the logo, even if the text on the logo is removed, people can also recognize the brand at a glance.
If VI design only relies on the logo as a memory point for people to identify, then it can also make people accurately identify the brand without relying on the logo and only looking at the packaging, which is the best proof that VI can enhance brand recognition in an all-round way.
Unified visual expression
VI design is to standardize the visual output of the brand, so that the outflow of the brand is unified, and it is convenient for users to remember the brand. Brands without VI design will be prone to visual inconsistencies, leaving users confused. For example, there is a secret in advertising: the slogan is rarely changed, and a slogan is remembered after being said a thousand times. The purpose used here is to make a strong association between the advertising slogan and the brand, so that users can associate the brand when they hear this advertising slogan. VI design is also strongly associated with the brand, which is more convenient for users to remember the brand.
Build brand value
VI design can accurately convey brand positioning, values and brand image. Establish a unique brand image, facilitate users to understand the brand story, ensure the awareness of the enterprise in the user group, and make the enterprise irreplaceable in the market, so as to consolidate the brand position and market share.
Increase brand trust
Successful design not only shapes product value, but also increases customer trust. Excellent VI design can allow users to find a sense of belonging, so as to establish trust with the brand, block competing brands to a certain extent, and let users naturally want to choose a familiar brand's products when choosing products.