Swallow the whole steamed zucchini in one gulp.
Swallow 3 in a row;Swallow a piece of fatty steamed pork in one bite.
Swallow a whole large blood sausage in two more bites.
The mouth is stuffed with ......
Recently. The "big stomach" who was explicitly forbidden to eat and broadcast.
Came back again in the middle of the night.
So. Big Stomach King: "Why is it repeatedly banned?".
How can such chaos be managed?
The big stomach king "eats and sows the resurrection."
The King of Big Stomach "eats and sows the resurgence" of the "King of Big Stomach" eats and sows the resurgence.
The reporter recently had more than 30 late-night eating broadcasts, and interviewed relevant industry insiders and learned that in the late-night period, the banned "Big Stomach King" eating and broadcasting is back. These streamers are generally online after 11 p.m., promoting products or product placement while "eating and eating".
CCTV News).
In the observation of late-night eating and broadcasting for 3 consecutive days, the reporter found that many anchors "moved forward" on the runway of pursuing speed and quantity, and "stormed" a large basin of ramen within a few minutes, and ate multiple pieces of fatty meat in one go;Some anchors "go sideways" in the pursuit of novelty and excitement in the arena, eating raw octopus sea urchin and dry hot pot base, so as to highlight the encirclement and win attention.
I'll just stuff this big blood sausage into my mouth, and the little red heart in the lower right corner can reach 200,000. "Come, I'll add a big piece of fat to make you look hard and enjoy it at one time." "Come on, come on, just give everyone a 'dazzle'." This is the scene of Wang Min (pseudonym), who is doing late-night eating and broadcasting in Baoding, Hebei Province, interacting with the audience in the live broadcast room. In order to eliminate the question of "whether the blood sausage is greasy" raised in the comment area, Wang Min inserted a knife into the blood sausage from time to time, and poured a little vinegar on the blood sausage.
Li Wei (pseudonym), who does late-night eating and broadcasting in Shandong, uses big elbows, pig's head meat, and braised large intestine as his main food, and starts broadcasting every night until 1 o'clock in the morning, holding a piece of 1 pound of duck blood and stuffing it directly into his mouth, which is Li Wei's "prescribed action" every night. "It's not tasty, it's a little fishy. Li Wei said that he was really about to vomit sometimes, but he still had to yell at the camera, "This piece of duck blood, look at the brother, give you a second", "Is it powerful, if you are powerful, you will be given strength in the comment area". The reporter observed that Li Wei ate almost 10 catties of fat meat in one night.
The reporter noticed that the most eye-catching thing is "so edible". "Don't blink sisters, look at me with a mouthful of duck blood!"Add a slice of enoki mushrooms, add another slice, add another slice, add another slice ......Seven pieces are stuffy in one bite, and they don't give it any strength!"Big fat meat, I want to see how many bites my brother takes?"Dude, I'll give you a second!"Similar late-night eating broadcasts are not uncommon on various live broadcast platforms, eating ten bowls of cold skin in one go, eating eight bundles of noodles in one meal, and eating ten catties of fat meat in an hour, these contents aroused the amazement and applause of netizens.
Big Stomach King: "Why is it repeatedly banned?".
In fact, the chaos of eating and broadcasting has been going on for a long time, and netizens are no strangers to the image of the "big stomach". Their behavior of eating and drinking in front of the camera not only damages the health of the anchor, but also conveys an unhealthy food culture, and the goods they sell are not on the right board, which is often difficult to last.
The "Big Stomach King" eating and broadcasting was banned by the state long ago. At the end of November 2021, four departments including the state issued the "Anti-Food Waste Work Plan", which mentioned that radio stations, television stations, and online audio service providers are prohibited from producing, publishing, and disseminating programs or audio information that promote food waste such as overeating and overeating. Under the explicit prohibition, the "big stomach" who originally made the dishes on the table eager to build a small mountain was also reined in for a while, and many changed to visit the store.
And in the ** field, the image of the so-called "big stomach" has long been poor. Whether it is in the ** report or in the comments of netizens, even some fans of the "big stomach" are questioning its out-of-the-ordinary "eating". But after two years, a new batch of "big stomachs" has quietly returned, what is the reason behind it?
Rule of law**).
First, psychological compensation is an important condition. People can not only "satisfy their hunger", but also satisfy their curiosity or curiosity, properly decompress, and even complain about heavy tastes and expose the exposure of eating broadcasts, which can also make the audience want to stop. All kinds of ** reasons provide breeding soil for hunting and eating.
Second, traffic monetization is the root cause. Anchors attract attention with curious eating methods or extraordinary food intake, and can often quickly achieve a double harvest of money and traffic. According to reports, if an anchor with millions of fans can eat the food of 50 people, he can get 300,000 yuan of income from merchants, plus platform dividends and fan rewards, which is an attractive number. As a result, mukbang is becoming more and more extreme and deformed.
How to deal with the chaos of the "big stomach"?
It should be recognized that the "dazzle" of the "big stomach kings" is not only a waste of food, but also the behavior of relying on the sword to go off the rails and creating "spectacles" in violation of rules and regulations, often implies many gray factors such as fraud, "dark cuisine", hunting for curiosity and ugliness, etc., and its promotion of bad value orientation and damage to the online live broadcast ecology should not be underestimated. When enjoying food turns into overeating, this is undoubtedly contrary to the concept of healthy eating and saving food. So, how to stop this unhealthy wind?
Rule of law**).
The platform review mechanism needs to be strengthened and improvedOn the stage of eating and broadcasting, the platform should not be the first to take the lead, and from the perspective of social and public interests, it should be "reviewed first and then issued" for those that may cause public discomfort. For food broadcasts that have changed their taste, such as wasting food and publicizing that most of them are eaten, they should be dealt with such as deleting the work, shutting down the live broadcast, and banning the account. The platform has the obligation to guide the anchor to actively promote a healthy food culture, so as to reduce the attention to the "big stomach" eating broadcast. **Dissemination and monetization rely on the platform, if the platform is not cleaned up thoroughly, or there is burnout, Hunting Hunt eats and broadcasts to take advantage of its loopholes, it is still like a fish in water.
Relevant departments have strengthened the supervision of online platformsFor anchors, "eating and broadcasting" is a job, and it is necessary to abide by the guidelines and bottom line. Relevant departments should also strengthen the regulation of online platforms, establish credit regulation and joint punishment, conduct strict monitoring of anchors who have been banned, and work with platforms to employ multiple regulatory methods such as machine learning algorithms, manual review, and improved reporting mechanisms, to jointly create a clean and upright online environment, and convey correct and healthy social values.
The big stomach king "eats and broadcasts chaos.
It needs to be taken seriously by society.
Network anchors.
Avoid risking your health and your life.
Online platforms, on the other hand, need to strengthen the management of information released by their users, shouting to stop when they should shout for stopping, and showing off their cards when they should show their cards, so as to jointly maintain the order of the online ecosystem.
* CCTV, Rule of Law**, Southern *** Beijing News, Jimu News, The Paper, etc.
Edited by Lee Jae-joon.
Editor-in-Chief丨Jiang Lin.
Supervisor丨Zhong Qian.